Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.
Burson Genesis is looking for a Manager – Media Relations for our Gurgaon location. The individual will join our team & work in the Media Team.
As a Manager - Media Relations you are expected to Build and Maintain Media Relationships. You will contribute to Burson Genesis’s performance by managing media and integrated communication (IC) programs, satisfying, and delighting clients, leading the team to work on strategy and execution of communications plans in collaboration with marketing and brand teams of respective relations client.
Job Responsibilities:
- Overseeing communications with the media, including preparing, editing, and proofreading articles, press kits, press releases, website postings, and other content.
- Develops, pitches and places positive stories by and about the client in appropriate business, trade and consumer media.
- Cultivate and nurture relationships with journalists, editors, bloggers, influencers and media professionals.
- Strong written and verbal communication skill.
- Oversees press events and takes part in media trainings, including drafting scenarios, and handle complex media inquiries.
- Addressing crisis situations promptly and directly, correcting misinformation, etc.
- Networking and coordination with media and influencers for interviews, articles, and relevant forums.
- Create and maintain an active press calendar, media database & journalize profiles.
- Provide regular media coverage reports to internal stakeholders.
- Implementing analytical strategies to identify potential for improvement of media relations and creating reports on media communications activities and results with actionable
suggestions for improvement. - Establish relationships with stakeholders & collaborate with various departments like Finance, HR, Marketing, Compliance etc.
Requirements: Educational Qualification: Graduate or Postgraduate in any stream or professional qualification in the field of public relations or marketing communication.
Experience: 4+ years of work experience of handling media relations in a PR agency and has a significant network of connections with media outlets, reporters, etc.
At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.
For more information, visit www.bursonglobal.com.
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Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future
