Manager, Media Relations

Posted 19 Hours Ago
Be an Early Applicant
Boston, MA
Mid level
Professional Services
The Role
The Manager will be responsible for developing a deep understanding of clients' businesses, crafting compelling media materials, generating story ideas, and pitching media for coverage. This role involves strategic messaging development, leveraging influencers, and participating in new business initiatives while providing support to team members and contributing to agency development.
Summary Generated by Built In


Weber Shandwick is seeking a Manager (Account Supervisor level) to join our Integrated Media team within our Boston Consumer Practice.

We Are Seeking

We are seeking a strong Manager to join our Media Relations team within our Consumer Practice. You love the thrill of the pitch, building relationships with media, and constantly immersing yourself in pop culture/trends. As a Manager, you will have the opportunity to work on various top tier brands in various consumer categories.


What You Will Be Doing

  • Develop a strong understanding of the client’s business and target audience, and work with strategists and creative team members to deliver solutions that meet program objectives
  • Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
  • Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
  • Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences
  • Leverage influencers (e.g. advocates, bloggers/vloggers and other relatable voices) to impact clients, their brands and marketing goals.
  • Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels
  • Support creative ideation on a consistent basis
  • Serve as a role model to team members
  • Participation in office-wide initiatives, seminars and meetings to further professional learning and development
  • Actively participate in agency development and assist with new business

Competencies

  • Business Acumen– align talent strategies to drive business goals
  • Client Service– client focus and ability to build trust and rapport across all levels
  • Proactivity – exhibit relentless pursuit for new and innovative talent strategies
  • Collaboration– build strong relationships at all levels across the organization
  • Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
  • Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Basic Qualifications

  • Bachelor’s Degree in Marketing, Communications, Public Relations
  • 4 to 5 years’ relevant experience
  • Media relations experience

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [email protected]. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

The Company
New York, NY
205 Employees
On-site Workplace
Year Founded: 2006

What We Do

IPG DXTRA companies bring together unique combinations of in-demand skills and expertise for clients, including experiential, public relations, sponsorships, innovation, brand, influencer, digital, social and analytics in categories as diverse as sports, healthcare, entertainment, CPG, luxury, tech and financial services. brand collective for organizations looking for different ways to succeed in complex environments where growth depends on uniquely configured solutions inspired by truly diverse teams.

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