Role Specific Information
Job Description
This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday to Thursday, with the option to work remotely on Fridays.
About the Role
As Manager, Media - Email Campaigns, you will be a strategic & operational leader, driving and innovating our promotional email and marketing initiatives. Your work will focus on executing campaigns that enhance consumer engagement, increase sales, and align with our multi-channel marketing vision.
What You’ll Do
-
Lead the planning and execution of the promotional, batch, and ad hoc email marketing program to achieve integrated multi-channel objectives
-
Oversee all aspects of campaign deployment, from development to QA, ensuring campaigns are high-quality, accurate, and meet executional standards
-
Continuously innovate to drive channel growth, ensuring alignment with our overarching business goals and catering to various customer segments
-
Identify and implement process improvements to increase speed to market, minimize manual effort, and enhance execution excellence
-
Define KPIs, leverage data insights, and collaborate with testing & targeting teams to refine segmentation, improve targeting, and optimize performance.
-
Manage the channel budget and guide the team to ensure efficient and effective use of resources
-
Proactively partner with and influence internal teams and external vendors to drive alignment, gather insights, and ensure optimal campaign execution and innovation
-
Mentor and train team members on processes, technologies, and best practices, promoting a culture of excellence and continuous improvement
What Skills You Have
Required
-
Bachelor’s Degree in Business, Marketing, Computer Science, or a related field.
-
5-7+ years in marketing, focusing on email management, CRM strategies, and data-driven decision-making.
-
Deep knowledge of email best practices, channel metrics, and emerging CRM technologies and trends.
-
Proficiency with enterprise email service providers (e.g., Salesforce Marketing Cloud, Adobe Campaign) and advanced CRM strategies.
-
Highly organized with strong attention to detail.
-
Previous people management experience.
Preferred
-
Master’s in Marketing, Business Technology, or related field.
-
Experience in an agency or branded environment, recognized expertise in email/CRM marketing.
Essential Functions
The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description at any time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.
-
Ability to perform the accountabilities listed in the “What You’ll Do” Section
-
Ability to comply with dress code requirements
-
Basic math and reading skills, legible handwriting, and basic computer operation
-
Ability to maintain prompt and regular attendance and meet scheduling requirements as set by the company
-
Ability to learn and comply with all company policies, procedures, standards and guidelines
-
Ability to give direction and to receive, understand and proactively respond to direction from leadership and other company personnel
-
Ability to work as part of a team and interact effectively and appropriately with others
-
Ability to maintain composure and work in a fast paced environment while
-
accomplishing multiple tasks within established timeframes
-
Ability to satisfactorily complete company training programs
-
Ability to use a personal computer for tasks such as communicating, preparing reports, etc.
-
Ability to plan, prioritize and monitor activities across business units
-
Ability to complete or oversee the completion of assigned projects in a timely manner
Kohl's Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kohl's and has not been reviewed or approved by Kohl's.
-
Retirement Support — Feedback suggests the 401(k) plan is a standout, offering a dollar‑for‑dollar company match up to 5% with contributions available from day one. Eligibility and vesting mechanics are presented as straightforward for eligible roles.
-
Parental & Family Support — Paid parental leave includes 12–14 weeks for birthing parents and 6 weeks for other eligible parents. Feedback suggests this is a meaningful family‑support element within the package.
-
Wellbeing & Lifestyle Benefits — The package includes a 15% everyday associate discount that can rise to 35% on select days, access to an Employee Assistance Program, and low‑ or no‑cost wellness centers in eligible locations. Feedback suggests these everyday perks add tangible value alongside core benefits.
Kohl's Insights
Similar Jobs
What We Do
Kohl’s is a leading omnichannel retailer with more than 1,100 stores in 49 states Kohl's business is built on a solid foundation of more than 65 million customers, an unmatched brand portfolio, industry-leading loyalty and Kohl's Card programs, a convenient and accessible nationwide store footprint, and large digital business on Kohls.com and the Kohl's mobile app. Our Vision: - The retailer of choice for the active and casual lifestyle - Destination for active and casual lifestyle as well as beauty for the entire family — from the most trusted brands, always delivering quality and discovery - Leading with loyalty and value through best-in-class rewards programs - Differentiated omnichannel experience — easy and inviting, no matter how our customer wants to shop
