The Orchard is a leading full-service music distribution company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and evolve in the dynamic, global music industry. We specialize in being Artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical solutions. The Orchard’s comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.
The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.
We are looking for a Marketing Strategy Manager to support the development and execution of digital marketing campaigns for artists, labels, releases, catalog, tours, and other priority projects.
This role will work across digital strategy, social media, audience development, first-party data, CRM, campaign analytics, and fan engagement. We are looking for someone who is curious about music and digital culture, comfortable working with data, and able to turn trends and campaign results into useful recommendations.
- Support the development and execution of integrated digital marketing strategies across social media, streaming platforms, CRM, websites, paid media, and fan engagement initiatives.
- Stay up to date on social media, music, creator, and cultural trends, identifying relevant opportunities for artists and campaigns.
- Support first-party data acquisition and audience development initiatives, including fan registration, pre-save campaigns, audience segmentation, and other fan engagement activations.
- Build, test, and send newsletters and targeted email communications to help strengthen ongoing fan relationships.
- Review analytics across TikTok, Instagram, YouTube, streaming, CRM, websites, and paid media to identify trends, learnings, and opportunities.
- Translate campaign performance and audience insights into clear recommendations for ongoing and future campaigns.
- Build and customize basic template-based landing pages, including forms, buttons, links, redirects, and basic HTML/CSS adjustments.
- Contribute to campaign recaps, reporting, and recommendations for artists, labels, and internal stakeholders.
- 3-5 years of experience in digital marketing, preferably within music, entertainment, media, or a related field.
- Good understanding of platforms such as TikTok, Instagram, YouTube, and streaming services.
- Strong interest in social media trends, music, pop culture, and fan behavior.
- Comfortable reviewing digital platform analytics and identifying basic performance trends.
- Ability to turn data and campaign learnings into clear, practical recommendations.
- Familiarity with email marketing, audience segmentation, CRM, or first-party data collection.
- Strong organizational and communication skills, with the ability to manage multiple projects at the same time.
- High attention to detail and a hands-on approach to campaign execution.
Nice to Have
- Experience in the music or entertainment industry.
- Familiarity with streaming analytics.
- Experience with audience development or fan engagement campaigns.
- Comfortable working with template-based landing pages and basic HTML/CSS. Advanced web development experience is not required.
- An opportunity to influence music on a global stage.
- A modern, diverse and creative work environment.
- An investment in your learning & development.
- A comprehensive and attractive benefits package including healthcare coverage, voluntary benefits, and family resources.
The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
Skills Required
- 3-5 years of experience in digital marketing, preferably in music, entertainment, media, or a related field
- Understanding of TikTok, Instagram, YouTube, and streaming services
- Strong interest in social media trends, music, pop culture, and fan behavior
- Ability to review digital platform analytics and identify performance trends
- Ability to translate data and campaign learnings into clear, practical recommendations
- Familiarity with email marketing, audience segmentation, CRM, or first-party data collection
- Strong organizational and communication skills
- Ability to manage multiple projects simultaneously
- High attention to detail and hands-on campaign execution approach
- Experience in the music or entertainment industry
- Familiarity with streaming analytics
- Experience with audience development or fan engagement campaigns
- Comfort working with template-based landing pages and basic HTML/CSS
What We Do
The Orchard is a global music distribution and artist-services company. It distributes music from independent artists and labels across 45 markets and offers marketing, sync licensing, video services, data analysis, advertising, rights management, and digital and physical distribution. The company’s mission is to empower creators and businesses to grow, and it operates as a wholly owned subsidiary of Sony Music Entertainment.
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