The Role
Develops and executes integrated B2B and consumer marketing campaigns, including ABM, demand generation, field and vertical marketing, events, webinars, email, and paid media. Manages HubSpot, Salesforce, Demandbase, and CRM optimization while analyzing campaign performance. Coordinates executive engagement, analyst programs, alliance-led go-to-market initiatives, and thought leadership activities across technology, retail, CPG, travel, hospitality, and e-commerce sectors.
Summary Generated by Built In
Manager, Marketing
Job requirements
- Develop and execute integrated marketing campaigns across B2B and consumer sectors, including retail, CPG, travel, hospitality, and e-commerce, achieving targeted lead generation and conversion goals
- Design and implement Account Based Marketing (ABM) strategies to drive demand generation and increase engagement with high-value accounts
- Manage field and vertical marketing initiatives, aligning activities with organizational objectives and industry-specific trends to maximize market impact
- Lead campaign planning and execution for events, webinars, email marketing, paid media, and executive engagement programs, ensuring timely delivery and measurable outcomes
- Optimize marketing automation platforms and CRM systems to enhance campaign performance, data accuracy, and reporting efficiency
- Coordinate executive roundtables, leadership forums, industry events, and analyst-led programs to elevate brand visibility and thought leadership
- Collaborate with cross-functional teams to support alliance-led go-to-market campaigns and connected commerce initiatives, driving partnership success
- Analyze campaign data and performance metrics to identify opportunities for continuous improvement and inform strategic marketing decisions
- Account Based Marketing (ABM) strategy and execution
- Advanced proficiency in HubSpot, Salesforce, and Demandbase
- Digital campaign management across multiple channels
- Event and webinar planning using industry-standard tools
- Paid media campaign execution and performance analytics
- Demand generation for IT services, SaaS, and enterprise technology solutions
- Hands-on experience with email marketing platforms
- Expertise in AI, data analytics, cloud technologies, customer experience, supply chain, and intelligent automation
- Experience with connected commerce and enterprise platform transformation
- Expertise in marketing to consumer audiences across retail, CPG, travel, hospitality, or e-commerce
- Advanced knowledge of analyst-led and alliance-driven GTM campaigns
- Proficiency in vertical marketing and field marketing within technology domains
- Exposure to emerging AI-driven marketing tools
- Master's degree in Marketing, Business Administration, Communications, or a closely related discipline
- Certification in Account Based Marketing (ABM) or Marketing Automation (such as HubSpot or Salesforce Marketing Cloud)
- Certification in digital marketing or campaign management (such as Digital Marketing Institute or AMA Certified Professional)
Experience Range: With at least 7 to 10 years of B2B marketing experience, including hands-on expertise in IT services, consulting, digital transformation, SaaS, or enterprise technology domains Key Responsibilities:
Required Skills:
Preferred Skills:
Desired Qualifications:
Skills Required
- 7 to 10 years of B2B marketing experience
- Hands-on experience in IT services, consulting, digital transformation, SaaS, or enterprise technology
- Account Based Marketing strategy and execution
- Advanced proficiency in HubSpot, Salesforce, and Demandbase
- Digital campaign management across multiple channels
- Event and webinar planning
- Paid media campaign execution and performance analytics
- Demand generation for IT services, SaaS, and enterprise technology solutions
- Hands-on experience with email marketing platforms
- Expertise in AI, data analytics, cloud technologies, customer experience, supply chain, and intelligent automation
- Experience with connected commerce and enterprise platform transformation
- Experience marketing to consumer audiences across retail, CPG, travel, hospitality, or e-commerce
- Advanced knowledge of analyst-led and alliance-driven go-to-market campaigns
- Proficiency in vertical and field marketing within technology domains
- Exposure to emerging AI-driven marketing tools
- Master's degree in Marketing, Business Administration, Communications, or a related discipline
- Account Based Marketing or Marketing Automation certification
- Digital marketing or campaign management certification
Brillio Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Brillio and has not been reviewed or approved by Brillio.
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Healthcare Strength — Healthcare is considered comprehensive, including medical coverage for employees and dependents alongside life, disability, and accidental death protections. Feedback suggests these protections are a core strength of the package.
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Leave & Time Off Breadth — Time-off options include paid leave and parental leave, with flexible or ‘flexible PTO’ approaches cited in some contexts. Feedback suggests this breadth helps support work-life balance when team norms permit usage.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings span counseling, financial-management sessions, fitness programs, and travel insurance, plus region-specific extras like discounted IT hardware and work-from-home essentials. Feedback suggests these add-ons enhance perceived value beyond core insurance.
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The Company
What We Do
Brillio is the leader in global digital business transformation, applying technology with a human touch. We help businesses define internal and external transformation objectives, and translate those objectives into actionable market strategies using proprietary technologies. With 2600+ experts and 13 offices worldwide, Brillio is the ideal partner for enterprises that want to quickly increase their core business productivity, and achieve a competitive edge, with the latest digital solutions.
