We are seeking a Marketing Manager to join our Marketing team and collaborate with various departments to create and activate audience segments. This role is crucial in ensuring accurate and scalable audiences, driving personalized and lifecycle marketing initiatives. The ideal candidate will have a strong background in data analytics, CRM operations, and a passion for data-driven marketing.
Responsibilities- Build and maintain marketing audience segments based on CRM Strategy and Media requirements.
- Translate marketing use cases into clear audience definitions, ensuring consistent naming and taxonomy.
- Partner with CRM, Media, and Data Analytics teams to validate audience logic and campaign objectives.
- Work closely with Data Analytics to understand data sources and limitations, using SQL and other tools for data exploration.
- Investigate new audience opportunities by analyzing customer behavior and engagement.
- Activate and manage audiences within CRM platforms, ensuring QA and testing before campaign launches.
- Identify improvements for audience structure, reusability, and scalability across CRM programs.
- Maintain clear documentation of audience logic and requirements, supporting ongoing governance.
- Assist in troubleshooting audience-related issues and collaborate with stakeholders for efficient resolution.
- 7-9 years of experience in data analytics, with 3-5 years in CRM operations, audience management, or a related field.
- Working knowledge of SQL, especially querying large datasets (Snowflake preferred).
- Experience with CRM or CDP platforms like Braze and Treasure Data is strongly preferred.
- Ability to navigate data tables and customer datasets to define and validate audiences.
- Strong attention to detail, managing complex audience structures and naming conventions.
- Excellent communication skills to gather requirements and translate them into technical audience logic.
- Experience in supporting lifecycle marketing, personalization, or targeted communications.
- Prior cross-functional collaboration with strategy, analytics, and technology teams.
- Highly organized and process-oriented with a passion for consistency and structure.
- Curious and analytical mindset, comfortable working in a fast-paced, evolving environment.
Salary Range: $110,500 to $120,000 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.
Skills Required
- 7-9 years in data analytics with 3-5 years in CRM operations or audience management
- Working knowledge of SQL for querying large datasets
- Experience querying or working with Snowflake (preferred)
- Experience with CRM or CDP platforms such as Braze
- Experience with CRM or CDP platforms such as Treasure Data
- Ability to navigate data tables and customer datasets to define and validate audiences
- Experience supporting lifecycle marketing, personalization, or targeted communications
- Strong attention to detail and ability to manage complex audience structures and naming conventions
- Excellent communication skills to gather requirements and translate into technical audience logic
- Prior cross-functional collaboration with strategy, analytics, and technology teams
- Highly organized and process-oriented with documentation and governance focus
- Curious and analytical mindset, comfortable in fast-paced environments
Yum! Brands Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Yum! Brands and has not been reviewed or approved by Yum! Brands.
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Leave & Time Off Breadth — Corporate roles include four weeks of vacation, year‑round half‑day Fridays, company holidays, dedicated “Live Well” days, and paid volunteer days. These policies contribute meaningfully to overall compensation value for corporate employees.
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Wellbeing & Lifestyle Benefits — Offerings include free access to mental‑health counselors, onsite/virtual wellness tools, onsite gyms in select offices, and wellbeing discounts. Smoking‑cessation and weight‑management programs further bolster lifestyle support.
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Parental & Family Support — Benefits span family‑planning coverage such as adoption, fertility, and baby‑bonding leave. Corporate materials also note enhanced parental leave for U.S. corporate employees.
Yum! Brands Insights
What We Do
Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 55,000 restaurants in more than 155 countries and territories under the Company’s concepts – KFC, Taco Bell, Pizza Hut and the Habit Burger Grill. The Company's KFC, Taco Bell and Pizza Hut brands are global leaders of the chicken, Mexican-style food, and pizza categories, respectively. The Habit Burger Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. What makes Yum! a great place to work? It's our people. As the world's largest restaurant company, we invest in people capability so that our global workforce can make the most of their careers. With ongoing opportunities for personal and professional success, we've built a culture that rewards and recognizes great effort while providing the flexibility that is so important to all of us.
