Manager, Market Intelligence and Insights

Join a Team That Sticks Together!  

At Shurtape Technologies, we know how to make things stick. As a leading manufacturer and marketer of adhesive tape, we pride ourselves on creating innovative solutions for a variety of industries.  

We have facilities all around the world, including in the U.S., U.K., Germany, Mexico, China, and more.  

In addition to our specialty adhesive products, we offer well-known brands like Duck®, FrogTape®, Painter’s Mate®, Shurtape®, T-Rex®, Kip®, and Pro Tapes®.  

 Why Work with Us?  

We encourage curiosity and creativity, working together to solve challenges and innovate. Our commitment to health, safety, and environmental responsibility means we make a positive impact on our communities and the world.  

 What We Offer:  

• A company that truly values your contributions 

• A place where you can grow, make an impact, and be part of something meaningful 

• A focus on excellence and continuous improvement, ensuring we deliver top-quality, reliable solutions to our customers  

• An environment where employees are encouraged to bring their best ideas forward and adopt a growth mindset 

More Than Just Tapes...  

In addition to being obsessed with our customers, Shurtape is committed to being socially and environmentally responsible. We recognize that our actions today affect our world tomorrow, and we are committed to responsible manufacturing processes that protect the communities in which we operate. 

We Ask for the Best, and Offer the Best in Return  

We are looking for passionate, innovative individuals who thrive in a dynamic environment to join the Shurtape team. If you’re looking to be part of a forward-thinking, fast-paced, and supportive team, we’d love to hear from you! 

Our tapes may do the sticking, but it’s our people who hold it all together.  

SUMMARY OF POSITION

The Market Intelligence Manager integrates market analytics, competitive intelligence, and early-stage opportunity assessment inclusive of market level data to produce fully vetted, insight-driven reports that shape long-term strategy and near-term investment decisions. They serve as the organization’s central hub for market attractiveness evaluations, white-space identification, and early-stage strategic direction—ensuring R&D, manufacturing, and marketing are aligned with the most promising opportunities for product development and financial growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Market Intelligence & Industry Insight

• Through a trend and advancing technology awareness lens, review and align a pipeline of potential market entry points for Shurtape Technologies corporate expansion. These markets may include extensions to current capabilities, responses to competitive strategies or wholly unique white spaces within Shurtape’s capability over the next 1-5 years. 
• Develop a continuously updated understanding of industry trends, emerging technologies, regulatory shifts, and macroeconomic factors to confirm areas of potential or required focus for Shurtape technologies.
• Build and maintain market models that quantify TAM, SAM, and SOM with clear assumptions, data sources, and sensitivity analyses.
• Identify market drivers, barriers, and inflection points that influence long-term attractiveness.

Competitive Intelligence

• Conduct deep analyses on competitors’ strategies, product portfolios, financial performance, pricing, partnerships, and innovation pipelines.
• Monitor competitive moves and industry signals to anticipate threats and opportunities.
• Create structured competitive frameworks (SWOT, Porter’s Five Forces, strategic group mapping) to contextualize competitive positioning.

Opportunity Assessment & Strategic Guidance

• Partner with marketing to define early value propositions, segmentation, and positioning.
• Working closely with portfolio marketing teams within SGI evaluate various market attractiveness levels using structured criteria (growth rates, profitability, unmet needs, competitive intensity, regulatory risk).
• Identify white-space opportunities where unmet customer needs, emerging technologies, or competitive gaps create strategic openings for Shurtape consistently informing portfolio marketing within SGI of progress and validating each opportunity at Ideation phase as a team.
• Partner with R&D with marketing assistance to validate feasibility and innovation potential.
• Partner with manufacturing with marketing assistance to assess scalability, cost structures, and supply-chain implications.
• Owns market intelligence, competitive intelligence, opportunity assessment, business case development, and stage-gate decision support for Strategic Growth Initiatives. In partnership with the SGI Representative, provides the analysis and recommendations required to evaluate opportunities and inform leadership decisions. Responsibility for opportunity sponsorship, commercialization planning, implementation leadership, and execution resides with the SGI Representative and appropriate functional business leaders.

Project Co-ordination Leadership

• Providing Complete Operating Support to the Strategic Initiatives team across multiple functions.
• Co-ordinating and maintaining data and process mapping as opportunities move through Stage gate 0-2
• Maintaining the Strategic Initiatives group’s decision records while tracking actions, gaps and owner commitments through a formal stage gate architecture. 

Financial Modeling & Data Synthesis

• Build financial models that integrate market data, competitive benchmarks, and internal capabilities.
• Translate complex data into clear narratives, strategic implications, and recommended actions.
• In a monthly rhythm formally present executive-ready reports that combine quantitative rigor with strategic storytelling.

Cross-Functional Leadership

• Act as a strategic liaison between product, R&D, manufacturing, marketing, and executive leadership.
• Under the guidance of the Director participate and lead early-stage strategy workshops to align teams on market realities and opportunity prioritization.
• Present insights to senior leadership with clear recommendations and decision pathways.

QUALIFICATIONS  

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in Business, Economics, Engineering, or a related field; MBA or advanced degree preferred.
• 6–8+ years of experience in market intelligence, competitive strategy, corporate strategy, or product strategy.
• Demonstrated expertise in market sizing (TAM/SAM/SOM), financial modeling, strategic analysis, industry research methods, and competitive and market analytics tools.
• Advanced proficiency with Microsoft Excel and PowerPoint; working knowledge of business intelligence and data visualization platforms.
• Exceptional analytical ability to evaluate complex or incomplete data and translate findings into actionable insights and recommendations.
• Executive-level written and verbal communication skills, including experience presenting to senior leadership.
• Ability to collaborate across functions, lead projects, and influence decisions without direct authority.
• Strong strategic thinking, intellectual curiosity, and a proactive mindset.
• Demonstrated ability to utilize advanced AI platforms and analytical tools to conduct market research, competitive intelligence, financial modeling, and opportunity assessment, maximizing internally generated insights and minimizing external research spend, unless additional validation or specialized expertise is required.

JOB REQUIREMENTS 

• Manage multiple complex research, market-modeling, and strategic assessment projects simultaneously while meeting time-sensitive deadlines.
• Exercise sound judgment and maintain confidentiality when handling proprietary business, competitive, financial, and strategic information.
• Ability to adapt priorities and recommendations in response to changing market conditions, business needs, and leadership direction.
• Engage effectively with external research providers, consultants, industry experts, customers, and other third-party information sources, as appropriate.
• Ability to work independently with limited supervision while maintaining a high degree of accuracy, organization, and attention to detail.
• Ability to travel domestically and internationally up to 20% of the time.

PHYSICAL DEMANDS  

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

• Ability to work in front of a laptop or PC workstation for extended periods of time
• Occasional standing, sitting, walking, and talking on the phone
• Schedule flexibility to include weekend and after-hours workload
• Some travel required (approximately 20% of time)

WORK ENVIRONMENT

This is a fast-paced work environment with consistent pressure to complete duties as outlined above which requires ability to manage multiple projects at a detailed level and provide support to many internal departments in a fast-changing environment.  Many duties listed above are time-sensitive and have strict deadlines for completion.  

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.