Manager, Integrated Marketing

We’re looking for an ambitious, data-driven Manager, Integrated Marketing to join our team. You’ll own the development and execution of multi-channel B2B marketing strategies that drive awareness, engagement, and pipeline growth. Working closely with Product, Sales, and Sales Enablement, you will bring go-to-market strategies to life and position Verisk solutions for success in a competitive, fast-evolving market.

You bring a customer-centric mindset, a bias for action, and a proven track record of translating market insights into integrated campaigns that deliver measurable results. You are comfortable working across functions, influencing without direct authority, and managing direct reports alongside multiple priorities in a hybrid, fast-paced environment.

• Market & Competitive Intelligence – Gather, analyze, and apply data on market trends, customer behaviors, and competitors to guide strategic decisions. Conduct competitive analysis to inform integrated positioning, messaging, and campaign strategy. Identify and respond to emerging trends, technological advances, and shifts in customer behavior.

• Marketing Strategy & Planning – Develop comprehensive multi-channel marketing strategies aligned to business goals. Define target markets, create and manage budgets, and track and optimize channel mix based on performance analytics. Lead go-to-market strategy and planning for product launches and business initiatives.

• Campaign Development & Execution – Spearhead the planning and execution of high-impact, end-to-end integrated marketing campaigns. Own the marketing calendar, manage campaign budgets, and oversee post-campaign performance analysis. Partner with analytics, product, and sales stakeholders to evaluate performance, identify growth opportunities, and continuously refine strategy, channel mix, and audience targeting.

• Messaging & Positioning – With minimal guidance, develop positioning and messaging that differentiates Verisk solutions in the market. Lead product-level messaging development and create content briefs and messaging frameworks that align with brand strategy. Adapt and reformat content assets across channels including digital, events, and sales collateral.

• Thought Leadership – Drive the execution and scaling of thought leadership programs aligned with brand strategy and audience needs. Partner with subject matter experts, marketing, and creative teams to surface unique insights and shape compelling narratives. Manage end-to-end development of thought leadership assets and oversee social amplification strategies to elevate brand credibility and visibility.

• Sales Enablement – Collaborate closely with Sales and key marketing stakeholders to deliver compelling sales aids and consistent tradeshow experiences that create and advance pipeline opportunities. Translate GTM strategies into actionable enablement materials including one-pagers and presentation decks. Gather feedback from sales on content effectiveness to inform updates and new resource development.

• Marketing Analytics & Performance – Establish marketing metrics and KPIs; evaluate campaign and program outcomes against goals. Conduct advanced marketing analytics to assess campaign performance, channel contribution, and ROI. Present data-backed findings and recommendations to cross-functional stakeholders including senior leadership.

• Customer Journey – In collaboration with cross-functional stakeholders, leverage proprietary and third-party research to refine target personas, buyer needs, and purchasing decision processes. Lead portions of customer journey optimization across all touchpoints to ensure a seamless experience from awareness to post-purchase.

• Team Leadership & Collaboration – Lead team initiatives and foster collaboration across departments. Conduct performance reviews and growth planning for direct reports; set clear goals and expectations. Influence indirect reports and stakeholders at all levels, including executives, without direct authority. Promote an inclusive, high-performance team culture grounded in accountability and continuous learning.

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 7+ years of integrated, product, or channel marketing experience in a B2B environment

  • Experience in financial services, insurance, analytics, or data-driven B2B industries a plus

• Demonstrated success developing and executing multi-channel marketing strategy across cross-functional teams
• Proven track record of leveraging customer, market, and competitive intelligence to inform marketing and product strategy decisions
• Successful track record collaborating with Product Management and Sales across multiple seniority levels to deliver on key business objectives
• Data-driven and results-oriented, with the ability to define and measure metrics to assess the impact of marketing efforts and optimize performance
• Experience managing and developing direct reports, including performance reviews and growth planning
• Ability to rapidly prioritize and react to changing business needs and external market dynamics
• Ability to successfully work in a hybrid environment with in-office expectations of two days per week

Skills

• Innovative and creative thinker: pioneer who embraces bold ideas

• Adaptable: ability to interact and gain alignment with all levels of the organization including the Executive level

• Team player: high EQ, low ego, resourceful, frugal; treats resources as their own

• “Let’s go” attitude: optimist, contagious enthusiast, sees the upside

• Accountability matters: drives for results as coach and team player; bias to outcomes

• Exhibits aptitude: always learning and growing; constantly attempts new experiences

• Flexible: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient

• Grit: passionate, self-directed, and motivated; demonstrates endurance

#LI-MC1

For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.

At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed. 

For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, the fourth consecutive year in the UK, Spain, and India, and the second consecutive year in Poland. In addition, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World’s Best Employer, testaments to the value we place on workplace culture.

We’re 7,000 people strong.  We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

 Verisk Businesses

Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Catastrophe and Risk Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to catastrophic events.

Marketing Solutions — delivers data and insights to improve the reach, timing,relevance, and compliance of every consumer engagement

Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

Verisk Analytics is an equal opportunity employer.

Verisk invests in a benefits package for all employees that includes the following: Health Insurance, a Retirement Plan, Disability benefits, and a Paid Time Off program. We offer a competitive total rewards package that includes base salary determined based on role, experience, skill set, and location.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.

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