Manager, Integrated Marketing

Company Description

We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

Job Description

The insurance industry is changing rapidly. From digital transformation to changing workplace dynamics, rising loss costs, and deteriorating loss ratios, there are ample challenges and opportunities. For more than 50 years, Verisk has been a trusted insurance partner, and we continue to power advancements to push the industry forward across the insurance ecosystem.

We are seeking a data-driven and strategic Integrated Marketing Manager to elevate our Claims Property Estimating business. In this role, you'll spearhead the development and execution of multi-channel campaigns, leveraging data to drive brand awareness for our new products and generate sales opportunities and leads through our online store. Your expertise in marketing strategy, account targeting, and data analysis will be crucial in crafting compelling, value-based product messaging across digital touchpoints and industry events. In this fast-paced environment, you'll have the opportunity to make a real impact and grow your career alongside a passionate team.

You will have a track record for developing, managing, and reporting on marketing campaigns and offering marketing solutions to stakeholders across solutions/products to meet revenue goals. In addition, you will exhibit a deep understanding of markets, account-based marketing and customers to lead go-to-market activity for a business unit solution area and demonstrate excellent leadership and project management skills.

The Integrated Marketing Manager will lead and execute marketing campaigns. You will be working with a group of accomplished high-level professionals to deepen your knowledge and skills with an ever-expanding breadth of projects. You will apply your talent in communicating the value of Verisk solutions and enjoy collaborating and building relationships with colleagues and clients.

Responsibilities

• Product & Solution Strategy – Participate in and lead elements that define market opportunity of our property estimating solutions through demonstrated knowledge of business goals. Elements include product/solution portfolio, roadmap, pricing, packaging and positioning.
• Campaign Development - Spearhead the execution of high-impact marketing campaigns based on data insights, including oversight of messaging calendars, campaign budget management, and post-campaign performance evaluations.
• Sales Enablement – Collaborate closely with Sales, Product and key Marketing stakeholders to deliver compelling sales aids, consistent tradeshow experiences and account-based marketing campaigns to create and advance sales pipeline opportunities.
• Market & Competitive Intelligence – Leverage market trends, customer behaviors, competitor information to provide actionable insights that inform integrated positioning, messaging, and campaign strategies.
• Customer Journey – In collaboration with cross-functional stakeholders, utilize proprietary and third-party research to define and refine target personas, buyer needs, and purchasing decision processes.
• Marketing Strategy – Participate in defining the market opportunity for a business area through a comprehensive understanding of business goals, solution portfolios, roadmaps, and pricing models.
• Messaging & Positioning – With minimal guidance and demonstrating a solid understanding of the product/solution, draft marketing campaign briefs and messaging guides that capitalize on business opportunities to build strong marketing outcomes.
• Marketing Analytics – Lead the establishment of comprehensive marketing metrics and actively evaluate post-activity outcomes to provide insights and recommendations for continuous improvement, leveraging data for strategic decision-making.
• Thought Leader – Understand the "big picture," taking initiative to deliver project assignments on time and budget while effectively navigating outside the formal span of responsibility

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 8+ years of strategic marketing and/or integrated marketing management experience.
• Extensive knowledge of marketing strategy across multiple channels.
• Proven track record of leveraging customer, market, and competitive insights to inform marketing decisions.
• Clear understanding of the modern marketing landscape, including digital marketing, demand generation, personalization, sales enablement/effectiveness, attribution reporting, and campaign management.
• Experience in account-based marketing strategies
• Strong writing skills for marketing materials and experience in annual planning documents and other marketing deliverables.
• Demonstrated ability to collaborate cross-functionally, communicate effectively across all levels, and support internal stakeholders by aligning marketing initiatives with business objectives
• Detail-oriented with strong analytical and business problem-solving skills.
• Data-driven and results-oriented, with the ability to define and measure metrics to assess the impact of marketing efforts.
• Ability to successfully operate in a hybrid work environment with in-office expectations of two days per week.

Skills

• • Innovative and creative thinker: pioneer who embraces bold ideas
  • Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
  • “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
  • Accountability matters: drives for results as coach and team player; bias to outcomes
  • Exhibits aptitude: always learning and growing; constantly attempts new experiences
  • Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
  • Grit: passionate, self-directed, and motivated; demonstrates endurance

Additional Information

For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.

At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed. 

For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work® Certification, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World’s Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.

We’re 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

Verisk Businesses

Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement

Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.

https://www.verisk.com/company/careers/

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