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The Role
The Integrated Marketing Manager will develop and execute multi-channel marketing strategies to enhance brand value, drive consumer engagement, and foster collaborations across teams and external partners.
Summary Generated by Built In
The Integrated Marketing Team develops and influences brand and consumer strategies across the business portfolio to maximize brand value, build franchises, and strengthen customer relationships for the short and long term.
The role of an Integrated Marketing Manager is for an individual who is action-oriented, extremely organized, and can think strategically with a passion for marketing execution. They contribute to revenue generation by establishing brand-building strategies that result in efficient and effective marketing programs to drive awareness, engagement, and encourage fandom.
This role helps manage the development and refinement of the brand’s creative campaign and messaging to attract potential consumers across digital and traditional advertising channels.
This role will help with go-to-market planning and drive cross-functional collaboration, spearhead consumer-facing communication approaches for the brand, and serve as a primary marketing point of contact with external business partners, enabling strong, collaborative working relationships.
The members of the Integrated Marketing Team continually work to deliver on these team agreements:
· We uplift each other and stay encouraging when challenges arise.
· We make decisions that reflect the brand’s overall best interest.
· We share ideas and experiences with a constructive mindset.
· We presume positive intent from others.
· We break down silos and collaborate across teams to make the most of every opportunity.
This role works with teams across the company as well as outside partners across different industries.
Essential Job Functions
- Help team coordinate the creation and execution of multi-channel marketing campaigns, including (but not limited to) digital, social media, email, public relations, and traditional advertising.
- Monitor the performance of those strategies to make necessary updates, optimizations, and improvements.
- Work collaboratively with internal and external partners in identifying campaign insights that enable brand differentiation and offer a competitive edge in the market.
- Coordinate research efforts to capture and evaluate relevant changing consumer behaviors. Share learnings and apply insights to everyday business.
- Stay on top of industry best practices and emerging strategies to keep the marketing relevant through compelling creative and messaging.
Job Qualifications
- Four-year undergraduate degree in marketing, advertising, or business.
- 5-10+ years’ experience in marketing, entertainment, advertising, or consumer product marketing on the client-side or with an agency. Global experience is a plus.
- Proven capability in developing creative and innovative marketing strategies that heavily leverage online and offline channels.
- Exceptional leadership skills to inspire a cross-functional team, leading to a unified direction with a common vision.
- Outstanding team management skills in developing campaigns from inception to launch.
- Experience identifying key strategic insights from disparate data sources.
- Strong project management skills and ability to execute quality work within tight deadlines.
- Superior communication skills and ability to interact with senior executives and external business partners.
- Extraordinary problem-solving skills, an entrepreneurial spirit and passion for the brand, a strategic and creative thinker with a keen eye for detail.
- Ability to work in a team environment as well as independently.
Given the touring nature of Feld Entertainment’s business, COVID vaccination is strongly encouraged for successful candidates.
About Feld Entertainment
Feld Entertainment®, family owned and operated, is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Disney On Ice, Monster Energy AMA Supercross, and the SuperMotocross World Championship. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 80 countries and on six continents. Visit feldentertainment.com for more information.
International Touring Personnel
To the extent international touring personnel are visiting a jurisdiction that requires vaccination, proof of vaccination in accordance with the relevant international law should be submitted directly to either the Tour Manager or to Human Resources at least six weeks prior to the start of the tour. The Company will maintain all information regarding vaccination status as confidential in accordance with applicable laws. The Company cannot guarantee employment for any Associate who is unable to satisfy foreign entry requirements. Mitigation Guidelines for touring employees will remain in effect until further notice as do applicable venue, local, state and/or international requirements, rules, regulations and/or laws, if any.
Equal Opportunity Employer
Feld Entertainment is proud to be an Equal Opportunity Employer and a Drug Free Workplace. We are committed to providing an inclusive environment for our employees, customers, and partners worldwide. We celebrate diversity and encourage our profoundly talented workforce to express themselves proudly. Our successful business model requires different perspectives and voices so that we can create the incredible live shows we put on. Come join us and help us light up the world.
Top Skills
Advertising
Digital Marketing
Public Relations
Social Media
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The Company
What We Do
Feld Entertainment® is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Monster Energy Supercross, Disney On Ice, Marvel Universe LIVE!, Sesame Street Live!, and Jurassic World Live Tour. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 75 countries and on six continents. Visit feldentertainment.com for more information.
Official Website of Monster Jam®
www.MonsterJam.com
Official Website of Monster Energy Supercross
www.SupercrossLive.com
Official Website Ringling Bros. and Barnum & Bailey®
www.Ringling.com
Official Website of Disney On Ice℠
www.DisneyOnIce.com
Official Website of Disney Live!
www.DisneyLive.com
Official Website of Marvel Universe LIVE!
www.MarvelUniverseLive.com
Official Website of Sesame Street Live!
www.SesameStreetLive.com
