Manager, Insights and Analytics - PR

Job Posted 15 Days Ago Posted 15 Days Ago
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Chicago, IL
Mid level
Other
The Role
The Manager, Data Analytics and Insights will oversee client programs and deliver impactful data-driven insights. Responsibilities include using various digital analytics tools, setting KPIs, transforming data into compelling narratives, and collaborating to develop reports. The role requires a strong understanding of analytics, exceptional communication skills, and the ability to manage client expectations effectively.
Summary Generated by Built In

Please note: This a hybrid role located in Chicago, ILYou will have an opportunity to collaborate in-person two to three days a week at our Chicago office while maintaining flexibility for remote work. 

Golin is looking for a dynamic Manager, Data Analytics and Insights, to join our rapidly expanding, award-winning team.  

 

Golin has been on a winning streak of recognition: PRWeek’s Best Place to Work, Provoke Media’s Global Agency of the Year, PRWeek’s Large Agency of the year and winning two Grand Prix at Cannes.  


Riding the wave of recognition and award-winning work, the Manager, Data Analytics and Insights has an incredible opportunity to serve as the day-to-day manager of client programs, deliverables, and campaigns that help promote and protect the brand in Chicago and keep Golin on top.  


It’s an exciting time for the agency to continue to deliver impactful earned work that builds brands and reputations, and we know other brands can benefit from the award-winning work we create. 

 

If you're a unique blend of digital analyst and creative problem solver, with a knack for turning data into compelling stories, we want you. Your deep understanding of digital and social analytics, combined with your ability to synthesize insights from diverse sources, will make you a valuable asset to our innovative team. 

 

You are a strategic guru who leads with data.  You will be responsible for accurate and efficient data collection and reporting across a variety of sources and platforms. You turn complex information into concise and compelling data stories. 


Please note, we are looking for Chicago-based candidates.

 

What you will do: 


  • Use Sprinklr, Talkwalker, Meltwater, and other tools for social and media audits, setting up dashboards, and monitoring and analyzing results on a regular cadence (daily/monthly/quarterly) with minimal supervision. 
  • Set KPIs and benchmarks that measure meaningful impact on our client’s business 
  • Transform data into actionable insights through strategic storytelling. 
  • Develop measurement strategies that align with client priorities. 
  • Collaborate with colleagues to develop reports and presentations that embrace a Smart Brevity approach 
  • Assist with primary research needs, specifically survey design and analysis 
  • Anticipate problems and provide recommended solutions  
  • Use your time wisely to address need promptly and manage expectations effectively 
  • Stay updated on best-in-class measurement across social and earned media. 
  • Demonstrate an interest in AI trends and methodologies related to measurement 

 

What you have: 

 

  • Bachelor’s degree in integrated marketing, communications, journalism, or related field.
  • 4+ years in analytics and digital solutions, ideally within a PR agency. Preference for experience within a PR agency. 
  • Advanced proficiency with Sprinklr and understanding or quick adoption of tools like Talkwalker, Meltwater, Quid, Infegy, and SimilarWeb 
  • Proven track record of creating effective databases and dashboards 
  • Expertise in turning diverse data sources into clear, actionable stories 
  • Experience in survey methodology, design, and analysis 
  • Exceptional time management and adaptability across teams and accounts 
  • Strong motivation and collaboration skills, with excellent communication 
  • Ability to build and maintain trust across various teams 
  • Proficiency in setting expectations, providing updates, and troubleshooting potential issues 
  • Outstanding writing and presentation abilities 

 

 

About Us: 

 


Golin is a progressive public relations agency designed to reach a profoundly diverse global market. Our ambition is to not only adapt to the rapidly evolving landscape of AI but to lead the charge. We are committed to upskilling our workforce and integrating AI into our daily work to maximize the value we deliver to our clients.


Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin’s 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.


Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.


Salary Range: $55,000 – $95,000 

 

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations. 

 

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview. 

 

Golin is an Equal Opportunity Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. 


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Top Skills

Infegy
Meltwater
Quid
Similarweb
Sprinklr
Talkwalker
The Company
Atlanta, GA
1,130 Employees
On-site Workplace
Year Founded: 1956

What We Do

At Golin, we believe now is the time to embrace public relations, not run away from it.
Golin is building a new, progressive form of public relations to reach a profoundly diverse global market. Our approach aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for our clients.

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