Influencer Marketing Manager
Role Summary
The Influencer Marketing Manager builds and executes the brand’s influencer strategy to drive brand awareness, engagement, and customer acquisition across digital and social channels. This role owns influencer partnerships end-to-end, from strategy and creator sourcing to campaign execution, performance tracking, and optimization. The role collaborates closely with Marketing, Creative, Ecommerce, and Performance teams to deliver measurable impact.
Key Responsibilities
- Develop and execute a comprehensive influencer marketing strategy aligned with brand and acquisition goals.
- Build and manage relationships with creators across multiple tiers, including macro, micro, and local store ambassadors.
- Source, vet, and onboard influencers across platforms including Instagram, TikTok, YouTube, and emerging channels.
- Own influencer campaign execution including briefing, gifting, content approval, posting schedules, and usage rights.
- Partner with Creative and Brand teams to ensure influencer content aligns with brand voice, visual standards, and campaign objectives.
- Collaborate with Ecommerce and Performance Marketing to support launches, promotions, and acquisition initiatives.
- Develop, manage, and optimize the influencer marketing budget to maximize ROI and campaign performance.
- Track and report on influencer performance using KPIs such as engagement rate, reach, CAC, conversions, and ROI.
- Optimize influencer programs through testing, performance insights, and creator iteration.
- Manage influencer contracts, FTC compliance, and content usage/whitelisting agreements.
- Identify opportunities to scale top-performing creators into long-term partnerships or ambassador programs.
Qualifications
- 3–5 years of experience in influencer marketing, social media, or digital marketing, preferably in fashion, retail, or DTC.
- Strong network of influencer and creator relationships across multiple tiers.
- Hands-on experience managing influencer campaigns from strategy through execution and reporting.
- Deep understanding of social platforms, creator trends, and influencer performance metrics.
- Strong collaboration skills with creative, ecommerce, and performance marketing teams.
- Highly organized, detail-oriented, and comfortable managing multiple campaigns simultaneously.
- Experience working in a fast-paced, trend-driven environment.
Preferred
- Experience with affiliate influencer programs and performance tracking tools.
- Knowledge of FTC guidelines, contracts, and content usage rights.
- Exposure to omnichannel or local store ambassador programs.
The range of compensation for this role is $115,000- $130,000. The actual salary will be determined by several factors, including the selected candidate’s specific skills and experience.
This position is based in our Secaucus office 5 days a week.
Skills Required
- 3-5 years of experience in influencer marketing, social media, or digital marketing
- Strong network of influencer and creator relationships across multiple tiers
- Hands-on experience managing influencer campaigns from strategy through execution and reporting
- Deep understanding of social platforms, creator trends, and influencer performance metrics
- Strong collaboration skills with creative, ecommerce, and performance marketing teams
- Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously
- Experience working in a fast-paced, trend-driven environment
- Experience with affiliate influencer programs and performance tracking tools
- Knowledge of FTC guidelines, contracts, and content usage rights
- Exposure to omnichannel or local store ambassador programs
What We Do
Come be a part of a successful, purpose-led business. Founded in 1991, Ashley Stewart is a leading fashion, multi-media brand serving curvy women around the country. With 81 stores across the United States, a state-of-the-art e-commerce platform and an integrated and explosive social media presence, Ashley Stewart is on the forefront of omni-channel retail. We nurture an exciting, energetic, and diverse organization that invests in its employees, associates and the communities that we serve. We promote innovation, big and small, to make our business thrive and expand and we believe in business as a force for good. Our dynamic business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Based in Secaucus, the first true suburban community outside Manhattan, just five miles from Times Square. Our modern and collaborative styled offices are easily accessible from New York City through company-subsidized shuttle services to and from the Secaucus Junction train station. It's convenient, yet cozy. The best of both worlds. Ashley Stewart is always looking for great customer-focused and diverse talent to improve the lives of our consumers and the communities around us. The Ashley Stewart brand, along with its customers, are influencers and stand for empowerment. Are you ready to join the movement?
