Manager I - Product Marketing Commercial Vessel and Yacht Program

Job Description
BAE Systems Jacksonville Ship Repair is currently constructing a new 25,000 ton ship lift and associated land based drydock facility, to be operational early 2025. Due to the increased capacity and capabilities, our commercial vessel and yacht maritime services program is growing and has a position for a highly motivated and capable Product Marketing Manager.
This position is an exciting role embedded within a small, dedicated and effective team of professionals, all extremely motivated to contribute to the future and success of the commercial vessel and yacht maritime services program. The product marketing manager spearheads marketing efforts for the program, ensuring that growth and product diversification goals and objectives are met. The candidate must be able to ascertain and have, or develop a fundamental understanding of maritime services and products offered, including their strengths, and understand the programs target markets and audiences. With that fundamental understanding, the ideal candidate has an exceptional ability to shape an appropriate marketing strategy with minimal guidance and create and communicate effective marketing content based on and in close collaboration with the programs leadership, shipyard executives, and other stakeholders.
The position also supports BAE Systems Ship Repair with roles and responsibilities that could include marketing, sales, proposal development and other related tasks, in support of the commercial vessel and yacht maritime services program as well as other shipyard programs. As the commercial and yacht maritime services program marketing goals and objectives are met, support efforts are expected to be shared in such broader application.
Objectives of this role• Improve the programs product marketing content output• Shape product marketing campaigns that target prospective customers• Align product marketing with corporate branding and consistent messaging• Review and improve existing and develop guidance and procedural documents for the program• Build relationships with external vendors, target markets and customers• Define product marketing budgets and track spend, always with an eye for ROI• Convert prospects into long term customers through consistent communications• Define and develop tradeshow planning and budgeting in cooperation with local and corporate stake holders• Support program leadership and shipyard executives with communication and briefing materials and messaging.
Responsibilities• Lead product marketing content development• Outline product marketing deployment timelines• Educate internal stakeholders on current product messaging• Manage the programs product marketing campaigns• Develop product storytelling vision and voice• Manage and negotiate budgets to execute the programs marketing vision• Manage and negotiate tradeshow budgets• Represent the program/ company at conferences, trade shows or relevant events.• Develop communications and briefs for internal and external use for the program leadership and shipyard executives.
This is a full time onsite position, however in exceptional cases the hiring team may consider filling the position as hybrid or remote. Those candidates looking for hybrid or remote positions that can demonstrate exceptional and appropriately fitting skills and experience are highly encouraged to apply.
Required Education, Experience, & Skills • Strong written and verbal communication skills• Proven and minimum of 8 years of product marketing and development experience, preferably with marine product or services• Deep understanding of market trends and product lifecycles• Firm grasp of ways to develop strategic product marketing campaigns• Sharp negotiation tactics• Ability to effectively communicate professionally, provide training wherever and whenever required, and respond to questions from managers, employees, clients, customers-both internal and external, and the general public.• Ability to read, analyze, and interpret business and technical documentations appropriate to the program.• Ability to write routine reports, business correspondence, and procedure manuals.
Preferred Education, Experience, & Skills
Prefered PPS note
Pay Information
Full-Time Salary Range: $102800 - $174800
Please note: This range is based on our market pay structures. However, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience.
Employee Benefits: At BAE Systems, we support our employees in all aspects of their life, including their health and financial well-being. Regular employees scheduled to work 20+ hours per week are offered: health, dental, and vision insurance; health savings accounts; a 401(k) savings plan; disability coverage; and life and accident insurance. We also have an employee assistance program, a legal plan, and other perks including discounts on things like home, auto, and pet insurance. Our leave programs include paid time off, paid holidays, as well as other types of leave, including paid parental, military, bereavement, and any applicable federal and state sick leave. Employees may participate in the company recognition program to receive monetary or non-monetary recognition awards. Other incentives may be available based on position level and/or job specifics.
About BAE Systems Platforms & Services
BAE Systems, Inc. is the U.S. subsidiary of BAE Systems plc, an international defense, aerospace and security company which delivers a full range of products and services for air, land and naval forces, as well as advanced electronics, security, information technology solutions and customer support services. Improving the future and protecting lives is an ambitious mission, but it's what we do at BAE Systems. Working here means using your passion and ingenuity where it counts - defending national security with breakthrough technology, superior products, and intelligence solutions. As you develop the latest technology and defend national security, you will continually hone your skills on a team-making a big impact on a global scale. At BAE Systems, you'll find a rewarding career that truly makes a difference.
The Platforms & Services (P&S) sector under BAE Systems, Inc does the big stuff: the armored combat vehicles, naval guns, missile launchers, and naval ship repair...just to name a few. Our employees take pride in the work they do and why they do it. They are on the front lines every day, building our products to protect the lives of those who serve. We may be biased, but we think P&S does some of the coolest work around, and we think you will too.
Our Commitment to Diversity, Equity, and Inclusion:
At BAE Systems, we work hard every day to nurture an inclusive culture where employees are valued and feel like they belong. We are conscious of the need for all employees to see themselves reflected at every level of the company and know that in order to unlock the full potential of our workforce, everyone must feel confident being their best, most sincere self and be equipped to thrive. We provide impactful professional development experiences to our employees and invest in social impact partnerships to uplift communities and drive purposeful change. Here you will find significant opportunities to do meaningful work in an environment intentionally designed to be one where you will learn, grow and belong.