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A legacy of entertainment, now united as one. Welcome to JioStar - where stories and experiences are infinite!
The Role
The Hindi Copywriter for Sports will be responsible for crafting compelling, fan-first Hindi copy across on-air promotions, digital platforms, and marketing campaigns. The role requires a strong understanding of sports (especially cricket), audience behaviour, and the ability to translate match moments and narratives into engaging, culturally relevant Hindi content.
What you'll do:
- Create engaging Hindi copy for campaigns, digital content, ads, social media, and various sports initiatives
- Develop long‑form sports content including articles, features, player stories, and editorial pieces in Hindi
- Write creative taglines, punchlines, and campaign messaging tailored specifically for Hindi-speaking audiences
- Script and storyboard content for videos, teasers, promos, and other sports-related audiovisual projects
- Produce timely, relevant content around live sports events, tournaments, athlete updates, and major sporting moments
- Simplify complex sporting action into emotionally compelling, easy-to-understand Hindi narratives for diverse audiences
- Stay updated with national and international sports trends, especially cricket, kabaddi, football, and Olympic sports, to ensure content relevance
- Collaborate with designers, marketers, social media teams, and video teams to deliver cohesive and impactful storytelling
- Maintain consistency in brand voice, linguistic accuracy, and cultural sensitivity across all Hindi content
- Edit, proofread, and ensure fast turnaround, especially during live matches and real-time content requirements
Skills & attributes for success:
- Deliver high-quality, impactful Hindi copy with quick turnaround that strengthens brand voice and drives audience engagement across broadcast and digital platforms
- Engagement and performance of promos
- Consistent adherence to tight timelines, especially during live events and tournaments
- Strong understanding of sports storytelling, especially cricket and marquee tournaments (IPL, ICC events, etc.)
- Ability to simplify complex ideas into punchy, high-impact copy. Strong creative instincts with attention to detail
- Basic understanding of digital and social media content formats is a plus.
Qualifications:
- Bachelor’s degree in Mass Communication, Journalism, Literature, or a related field
- 8+ years of experience in copywriting/content writing, preferably in sports, media, broadcast, or digital agencies
- Portfolio showcasing Hindi writing across formats is mandatory
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
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The Company
What We Do
A legacy of entertainment, now united as one. Welcome to JioStar - where stories and experiences are infinite!
