Manager, Growth & Content Strategy

| New York, NY, USA | Hybrid
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About Your Role: 

Are you a highly-analytical thinker and detail-oriented doer? Do you take pride in executing and shipping meaningful work? Are you ready to be immersed in digital product management, content strategy, big data analysis, and online marketing for the largest publisher on the web? Join the team responsible for search engine growth of Dotdash Meredith’s portfolio of brands including top ten properties in Finance, Entertainment, Health, Tech, Home, Education, and Travel. 

The Manager reports to the Associate Director of Growth & Content Strategy and will work on diverse projects and leverage the best tools to analyze and improve organic search performance (SEO). This role will specifically focus on our health properties Health, Verywell Health, Verywell Mind, Verywell Fit and Parents.. We are looking for someone ready to utilize in-house built software, peer knowledge, and extensive resources to help Dotdash Meredith build world-class content brands and impact our content, technology, user experience, and site performance every day. 

About Your Contributions: 

  • Working on strategies and innovative approaches to capture market share within competitive and occasional YMYL topic areas

  • Partner with brand leadership and product management to create requirements to improve each site based on SEO research

  • Monitor daily and weekly dashboards to understand search engine trends and the results of our projects

  • Developing programs to elevate existing content into the best content on the web

  • Improving structured data, taxonomy, linking and supplemental content

  • Stay current on industry news, conducts self-directed research and keeps a pulse on the industry through relevant resources

  • Evangelize SEO and content quality throughout the organization through effective communication, coordination, and education


About You: 

  • 4-6 years SEO experience, preferably in-house at a large publisher or from an enterprise-level digital consulting agency

  • Strong understanding of intent-driven audiences

  • Track record of delivering (and communicating about) business results from SEO investments

  • Consistently demonstrate entrepreneurial spirit

  • Superior project management

  • Exceptional Excel skills

  • Experience analyzing large data sets generated from multiple sources, including Web analytics, site crawls (Screaming Frog, DeepCrawl), and large third-party SEO databases

  • Familiarity with search analytics tools (rank tracking, Google Analytics, GSC, Looker)

  • Familiarity with Python, SQL, Hive, or Web crawling is a big plus

  • Web-development fluency—must be able to write precise technical SEO requirements

  • Bachelor’s Degree

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • Vue.jsFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases

An Insider's view of Dotdash Meredith

What projects are you most excited about?

Atomic design is in our DNA at Dotdash. We're striving to have the dev and design teams work closer together and use a single source of truth for how components are pieced together using predefined molecules and atoms. This is exciting and innovative work that is helping us scale at an incredible rate and deliver on our promise of fastest sites!

Brian

Manager, Front-End Development

How do you empower your team to be more creative?

We do quite a few things to encourage creativity like hackathons, design sprints, and "Unconferences". That said, I think the most meaningful thing we do is to encourage teams to be autonomous. Having control and ownership over their respective applications gives our team members the freedom to explore ideas to solve their own problems.

Nabil

CTO

What are Dotdash Meredith Perks + Benefits

Culture
Open door policy
Team based strategic planning
Flexible work schedule
Diversity
Dedicated diversity and inclusion staff
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K) matching
Dotdash matches 100% of an employee's contributions up to 10% of their annual base salary.
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Vacation + Time Off
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Professional Development
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours

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