Manager, GM Rewards Customer, Value & Strategy

Posted 6 Days Ago
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Hiring Remotely in Detroit, MI
Remote
Hybrid
156K-239K Annually
Senior level
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
The Role
The Manager of GM Rewards Customer, Value & Strategy will lead a team focused on enhancing GM's Rewards loyalty program. Responsibilities include setting goals, monitoring customer experience and NPS scores, handling IT initiatives for tech improvements, and managing a substantial budget while driving member value and engagement through strategic leadership.
Summary Generated by Built In

Description
Work Arrangement
This role is based remotely but if you live within a 50-mile radius of Warren, Michigan, you are expected to report to that location three times a week, at minimum .
The Role
Are you passionate about creating exceptional customer experiences and driving loyalty? Join us as we revolutionize the GM Rewards loyalty program!
Leading a team responsible for delivering three core components of the rapidly growing GM Rewards loyalty program. Ensuring the GM Rewards team adopts a "customer-obsessed" mindset, monitoring customer channels and NPS scores to identify pain points, and delivering remediation as needed.
The role sets objectives and goals for team leaders, incorporating customer feedback and improvement opportunities, and identifying experience enhancements requiring technology updates. This requires aligning cross-functional priorities. This position handles monthly reporting on GM Rewards member value, including financial metrics like revenue incrementality, EBIT contribution, dilution, and breakage.
This leader will manage a team of approximately six people, motivating, coaching, and assigning individual accountability. The ideal candidate embodies GM's Behaviors and is driven to deliver a best-in-industry loyalty program that transforms every GM interaction into a rewarding experience, driving significant share and margin growth through incremental sales and long-term loyalty.
What You'll Do
GM Rewards Customer

  • Set up, monitor and report on customer experience via listening programs.
  • Monitor, report GM Rewards NPS and set targets to improve.
  • Establish recurring customer listening sessions for wider GM Rewards team to hear actual customer feedback and experience.


GM Rewards Tech Roadmap

  • GM Rewards owner for strategic prioritization of IT and Tech work needed to improve the customer experience, eliminate friction and do work for the customer.
  • Responsibility for delivery of all prioritized IT initiatives


GM Rewards Member Value

  • Accountable owner for aggregating and reporting GM Rewards member value.
  • Direct responsibility for recommending tactics to optimize and increase member value.
  • Responsibility for multi-million-dollar budget; approval of all team initiatives measured by return on GM Rewards member value.


GM Rewards Goal Setting and Team Targets

  • Disseminate annual OKR's to GM Rewards team; inclusive of GM Rewards member growth targets, incremental new vehicle sales targets, new vehicle sales targets, member engagement targets (e.g., earn and burn point targets) and credit card portfolio targets
  • Accountability for monthly finance review, variance explanations vs budget and forecast.


Additional Description
Your Skills & Abilities (Required Qualifications)

  • Bachelor's degree
  • 8+ years of Loyalty program experience with expertise delivering consumer experiences digitally.
  • High emotional intelligence (EQ) with excellent relationship management & influence skills, with attention to detail
  • Proven & successful track record in navigating cross functional teams to achieve desired results in a highly matrixed organization.
  • Demonstrated proficiency in leading development & execution of strategic visions, including roadmap prioritization & management, creation & tracking of measurements plans, executive / senior leadership report outs, etc.
  • Expertise in managing and leading complex projects and assignments with a high degree of autonomy, confidentiality, and accountability for results
  • Ability to work independently with minimal supervision.
  • Operate with high level of time management and prioritization skills.
  • Ability to organize and plan effectively.
  • Highly developed oral and written communications skills, with focus on succinct, simple messaging
  • Must be energetic, hardworking, enthusiastic; willing to offer opinions and judgments and constructively challenge leadership.
  • Demonstrated ability to work in an action oriented, decision-making environment and be decisive.
  • Strategic thinker with ability to lead, plan and identify new solutions for the benefit of the customer.
  • Strong understanding of finance, ROI, payback, etc.
  • Team builder who can develop and maintain strong relationships and gain the confidence of other professionals both internally and externally.
  • Experienced with business planning process and developing KPI's.
  • Strong Organizational and Management skills
  • Demonstrates a sense of urgency, attention to detail, and the ability to work under very tight/aggressive deadlines while managing multiple projects.
  • A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.
  • Ability to travel 1 time per month to our Warren, Michigan location.


What Will Give You A Competitive Edge (Preferred Qualifications)

  • Finance and accounting experience and expertise is desired.


This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.

  • The salary range for this role is $156,000 to $239,300. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
  • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.


Benefits:

  • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.


#LI-KR1
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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The Company
HQ: Detroit, MI
165,000 Employees
Hybrid Workplace
Year Founded: 1908

What We Do

At General Motors, our vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion. We wholeheartedly embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all.

Our industry and company are undergoing a once-in-a-lifetime technological transformation, which is reshaping our approach to technology and innovation. We are expanding our horizons through new technology platforms and driving innovations that deliver exceptional value to our customers.

Why Work With Us

At General Motors, our purpose is to pioneer the innovations that move and connect people to what matters. We’re driving the world forward, together. We’re building vehicle software alongside its hardware, hands-free driving that will lead to autonomy, and EVs that charge your home for an all-electric future.

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