Open to remote work except in South Dakota, Vermont and West Virginia.
The annual base salary for this position ranges from $119,400.00 in our lowest geographic market to $267,500.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.
Information about benefits can be found here.
Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it's about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.
Who We Are Looking For
Converse is looking for a Manager, Global Web Analytics. This role is responsible for supporting the delivery of data driven solutions to improve web analytics insights, marketing performance and understanding the consumer behavior. Hands-on experience with enterprise web analytics suites, such as Adobe or Google Analytics, and the corresponding tools and skills for further data analysis, testing accurate measurement & delivering business insight will be at the core of your role. You should enjoy working in a fast paced, highly collaborative environment, and have an ability to translate business needs to solutions.
What You Will Work On
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Support ongoing site experience enhancements:
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Be proactive in supporting cross functional teams (UX, Product, Testing) to turn data into insight and action
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Create measurement frameworks to support site release, product enhancements, or campaign analysis in a simple, actionable way
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Proactively identify new opportunities & analytics applications:
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Recommend practical insights by diving deeper into site experience data (site optimization, customer journey, audience identification, and segmentation)
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Enhance & maintain ongoing reporting needed to help the business monitor trend(s)
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Be a thought partner to help create an Insights foundation rooted in experience analytics
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Maintain data foundation & reporting:
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Ensure accurate website reporting and tagging for Converse North America and Western Europe platforms
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Develop and perform quality checks on data for both ad hoc and ongoing processes
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Enable the business to self-serve through building out a reporting repository and documenting best data pulling practices
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Improve ways of working and strengthen partnerships:
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Be a collaborative partner to our internal stakeholders including business and technology partners
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Collaborate with key stakeholders to integrate insights into the planning process
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What you Bring:
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Bachelor's degree in business, strategy, statistics, decision science, or combination or relevant education, experience
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Must have 5+ years of proven ability in web analytics, digital marketing, and site optimization roles leveraging data and insights to drive recommendations
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Expertise with Adobe Analytics, Google Analytics or similar web analytics tools (variables, events, segments, dimensions, custom queries, etc.), and tag management tools (e.g. GTM, DTM, etc.)
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Understanding of how to use digital media, performance marketing and emerging channels such as paid search (Google ads), paid social (Facebook, Instagram ads), email, affiliates etc. to drive customer acquisition and retention
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Proficient in Excel and PowerPoint · Strong understanding of CDP and DMP platforms (Segment, Tealium Audience Stream, Adobe Audience Manager, etc.)
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Excellent communication skills including the ability to influence decision makers and internal clients
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Critical thinking and problem solver
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Positive demeanor and willingness to learn new things
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Excellent time management and ability to prioritize multiple work streams
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Experience in SQL a plus
Top Skills
What We Do
At NIKE, Inc., it’s in our nature to innovate and our mission is to bring inspiration and innovation to every athlete* in the world [if you have a body, you’re an athlete]. Because we exist to serve athletes, we dare to design the future of sport. To us, innovation is about elevating human potential. We obsess over the needs of athletes of all abilities, using their insights to create products that are beautiful, useful and make all athletes better. To make big leaps, we take big risks. Incremental change won’t get us to where we want to go fast enough. So we pursue moonshots — like developing the first self-lacing shoe, running the first two-hour marathon and committing to 100% renewable energy use in our facilities. We embrace different perspectives — from scientists and designers to coders and quarterbacks — because we know everyone brings unique experiences and ideas to the team. To serve athletes across the hundreds of countries where NIKE does business, we need teams that truly reflect the diversity of our consumers and a culture of inclusivity. We aim to foster inclusion and embrace diversity throughout our business, teams, and culture to create breakthrough innovations, empower teammates to realize their full potential and bring us closer to the communities we serve. NIKE's diverse, high-performing teams around the world are united in purpose and inspired to change the world through sport.
Why Work With Us
With a global footprint, culture of innovation and team-first mentality, we take action to create a future of continual progress for athletes, sport and our world. Whether our job is designing the ultimate sneaker or coding a revolutionary app, we’re united by the same mission: to bring inspiration and innovation to every athlete in the world.
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