Manager, Entertainment PR

The Cultural Connections Agency

Manager, Entertainment PR

Location: Remote

Our Mission.

Our mission is to unlock the business value and cultural impact of historically underestimated audiences.

What is WORTHI?

WORTHI is a full-service cultural connections agency, where we grow brands and build IP by harnessing the massive influence, buying power and sheer size of underestimated audiences.

Our Unique Approach

At WORTHI, we implement an ethnographic marketing approach into everything we do. Ethnography is the study of people and cultures, and we steep ourselves in the behaviors and desires of specific communities, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond.​ Why? Because these audiences influence and define broader culture and offer inarguable and extensive bottom line value to brands, and ultimately, their business longevity depends on their adoption… This is growth marketing. Full stop.

THE JOB. 

We are looking for a Manager, Entertainment PR to join the growing PR organization at WORTHI.

Our Manager will co-lead as primary support function for account management and client relations. This person will be a proven and stellar communicator (written, verbal and presentation) with excellent organizational skills. In this position, you will support the Senior Manager and Senior Director of Entertainment PR with the creation, development, management, and execution of campaigns and key priorities on behalf of our growing roster of clients in the entertainment sectors. This candidate will be an insights-led storyteller, who knows how to create and land impactful earned media that spark awareness, creates “news” out of no news, inspire advocacy and foster trust. 

The Manager will be an innovative thinker and disruptor who has the ability to guide clients, internal teams and creative partners toward solutions resulting in impactful earned results. Sometimes we’ll have exciting news to share with the world, and sometimes we’ll need to create the news from scratch, and this executive will need to be able to thrive in both worlds and have a scrappy mentality. An understanding of the role influencers and other key opinion leaders play in the PR space is critical, as is having an informed POV on the ever-changing media landscape.

There must be a willingness to get one's “hands dirty” and a natural passion and understanding of PR as a whole. This person will be a self-motivated team player who will be reliable, resourceful, open to growth, accountable and will operate with an open, “can do'' and strategic mindset. 

This role requires someone with 3-4 years of active, entertainment PR experience (an emphasis on multicultural audiences a plus!) with an agency or in-house team.

Reporting directly to Senior Director, Entertainment PR, your duties will include, but not be limited to, the following:

• Lead core media relations tactics of campaign from asset distribution, strategic support, brainstorm, ideation and other core campaign-related outreach 
• Operate as client liaison for designated client partners 
• Support and execute upon media strategies with oversight from leadership
• Mentor junior staff members (i.e. coordinator, intern)
• Support on-site events and facilitation in-market or where needed based on client activity and needs
• Stay up-to-date on the latest trends in the given category of our clients, and share those trends proactively with actionable ways to capitalize
• Build and nurture relationships with relevant press and key opinion leaders on behalf of the agency and our roster of clients
• Participate/support in new business RFPs
• Occasional evening or weekend work may be needed based on client needs

Qualifications: 

• Excellent organization and time management skills.
• Result-oriented and client-focused with a passion for communications and public relations practice.
• Ability to proactively communicate well both verbally and in writing with clients, vendors, and internal teams.
• Good problem-solving, and troubleshooting skills.
• Strong presenter able to “read the room” and make a case for strategic recommendations. 
• Written and verbal proficiency of Spanish and Hispanic media contacts a plus.
• Consistent follow-through ability to traffic communication and ensure accuracy.
• A creative point of view, a “can-do” attitude and a “what’s next” mentality.
• Understands the social-first nature of PR and how the media landscape is continuing to evolve in the digital frontier inclusive of influencer engagement. 
• Strong experience in building thoughtful media relations strategies that go beyond block and tackle and obvious solutions.
• Strong media relationships with lifestyle, tech multicultural outlets and journalists
• Creative, brainstormer, “big idea” person who strives for excellence. 
• Ability to juggle multiple projects at one time.
• Able to thrive in a fast-paced environment.
• Ability to effectively provide and receive feedback.

THE HUMAN. 

The candidates we’re looking for: 

• Embody Excellence
• Lead With Empathy + Respect
• Do The Right Thing
• Keep it 💯
• Insatiable Curiosity
• Creative AF
• Multipliers, not Diminishers
• Deep Rooted Passion
• Fail Fast
• Partnership not Vendorship 

LIFE AT WORTHI. 

We believe strongly that (1) the more diverse our people are, the better our work will be and (2) we want you to be passionate about your work, but also passionate about life and have ample room to explore those passions outside of work. As an employee, you can expect: 

• A supportive, inclusive atmosphere and a team that values your contributions 
• An attractive and competitive compensation package 
• A generous and well-rounded benefits program featuring PTO, comprehensive medical benefits, cell phone compensation, 401k and much more

Pay Range: $70,000-85,000 USD (dependent on skills, experience, and competencies)

Disclosures:

In order to adjust to changes in our business, it may become necessary to add, remove or modify certain duties and responsibilities, or to reassign you to another job position. From time to time you may be asked to work on special projects or to assist with other work. Your cooperation and assistance in performing such additional work is expected. We strive to encourage and support all of our current and prospective employees to achieve their highest potential. No job applicant will receive less favorable treatment on any basis when applying for a career with our team.