Manager, Entertainment Marketing

Posted 21 Days Ago
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Xinyi District, Taipei City
In-Office
Mid level
AdTech • Marketing Tech
The Role
The Manager of Entertainment Marketing develops marketing strategies for events, overseeing logistics, communications, promotions, and lead generation while ensuring effective execution.
Summary Generated by Built In
The purpose of this role is to conceive and develop efficient and intuitive marketing strategies to be realised through events – both in person and online. This role will organise and oversee all aspects of each event from planning, communications – internal and external, promotions, creative, comms, lead generation and reporting.

Job Description:

Key responsibilities:
Oversees conference venue logistics, both prior to and during events (including scheduling, use of space, conference setup, vendor management, AV services, catering, etc)
Leads all event planning and production meetings and discussions
Develops, in conjunction with the Event Marketing Manager/Director, and executes event marketing strategies and tactics for in-person and virtual meetings, including the creation of external and internal communications
Drives lead generation and determines return on investment for various marketing events

Location:

Taipei - No. 77, Songgao Rd., Xinyi Dist.

Brand:

Dentsu X

Time Type:

Full time

Contract Type:

Permanent
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The Company
Atlanta, GA
4,000 Employees
Year Founded: 1971

What We Do

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,600 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion.

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