Manager, Email Marketing

At Raptive, we believe in empowering creators beyond advertising, ensuring they thrive in every aspect of digital publishing. Email marketing is a vital channel in our marketing ecosystem, enabling meaningful engagement, driving key business outcomes, and delivering value to independent creators at every stage of their journey.

We’re looking for a Manager, Email Marketing to lead the execution and optimization of our email marketing program. This hands-on role is responsible for the end-to-end management of campaigns–from strategy and segmentation to buildout, testing, and performance analysis. The Manager will work in close partnership with the Director of Email Marketing and collaborate cross-functionally with content, design, product, and marketing stakeholders to deliver impactful email communications that are timely, relevant, and aligned with Raptive’s brand voice and goals.

The ideal candidate has experience executing campaigns in Salesforce Marketing Cloud (SFMC), with the ability to build personalized and dynamic messaging using AMPscript and audience segmentation powered by intermediate SQL proficiency. This is a highly collaborative, execution-focused role that requires strong attention to detail and a data-informed mindset.

If you’re passionate about lifecycle marketing and helping independent creators grow, engage, and succeed, we’d love to meet you.

What you’ll be doing:

• Campaign Development & Execution
  • Build, test, and deploy email campaigns in Salesforce Marketing Cloud, using dynamic content, automation workflows, and personalized experiences.
  • Write and implement AMPscript for personalization and dynamic content rendering within SFMC.
  • Own and maintain the email marketing calendar, ensuring alignment with broader marketing initiatives and business priorities.
  • Partner with the Director of Email Marketing and internal stakeholders to translate business needs into strategic, targeted messaging.
  • Collaborate with content and design teams to produce visually compelling, on-brand communications.
  • Streamline campaign timelines, manage approvals, and ensure high-quality, timely execution.
• Performance Analysis & Optimization
  • Monitor and analyze email performance metrics (CTR, CTOR, unsubscribe rate, email influence on pipeline, revenue attribution, etc.) and translate insights into optimization strategies.
  • Conduct A/B testing to improve engagement–subject lines, content blocks, layouts, CTAs, and send times.
  • Use data-driven insights to inform targeting, segmentation, and automation strategy.
• Audience Management & Deliverability
  • Manage segmentation and audience targeting strategies to improve engagement and personalization.
  • Maintain list hygiene, monitor bounce rates, and troubleshoot deliverability issues to optimize inbox placement.
  • Use SQL to query data, build custom segments, and support reporting and campaign logic.
  • Leverage both SQL and AMPscript to enhance dynamic content and personalized user journeys within SFMC.

The skills and experience you bring to the job:

• 3–5 years of experience in hands-on email marketing, ideally in a fast-paced digital or content-driven organization.
• Expertise in Salesforce Marketing Cloud (SFMC), including tools like Email Studio, Journey Builder, and Automation Studio.
• Proficiency in AMPscript for implementing dynamic content and personalization in SFMC emails.
• Intermediate SQL skills–comfortable writing queries for segmentation, reporting, and campaign logic.
• Deep understanding of email best practices, including compliance, segmentation, testing, and lifecycle messaging.
• Experience developing and executing A/B tests and optimizing based on performance data.
• Analytical mindset–able to translate data into actionable insights and strategic recommendations.
• Excellent project management and communication skills; thrives in a cross-functional, collaborative environment.
• Detail-oriented, self-motivated, and adaptable to shifting priorities and timelines.

Nice to have (but not required):

• Familiarity with customer engagement platforms like Braze or Iterable.
• Experience using sales engagement platforms such as SalesLoft.

About Raptive 

Raptive is a new kind of media company built for creators and home to one of the largest and most diverse audiences on the internet. Raptive combines its position as the world’s largest ad management platform with a comprehensive suite of monetization, audience and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands.  We stand for the future of a diverse, open internet powered by the creativity and entrepreneurship of the independent creators and publishers it serves. To date, Raptive has paid over $2.5 billion to thousands of independent creators. Join us in creating a more equitable and inclusive future for media. Raptive was recognized as a Fortune 100 Best Places To Work for 2024-2025.  

The base salary range for this position is $65,000-$100,000. The range provided is Raptive’s reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills and abilities. This role is eligible for additional incentive compensation that isn’t included in the posted range.

For more information, visit www.Raptive.com or follow us on LinkedIn or Instagram.

Raptive is committed to diversity, equity, and inclusion. We believe we are most impactful when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. We encourage candidates from all backgrounds to apply. Raptive is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to a member of our recruiting team.