Gymreapers exists to build the highest-performing training gear in the world for athletes who refuse to settle. Since 2014, we've grown from a startup into one of the fastest-growing strength brands in the industry, serving millions of customers across Direct-to-Consumer, Amazon, TikTok Shop, wholesale, and international markets.
We're building more than great products—we're building a world-class company. As we continue scaling toward our next phase of growth, we're investing in leaders who can create the operational foundation, planning discipline, and cross-functional alignment required to become a global performance brand.
Nothing Is Given isn't just our motto—it's how we operate.
Position OverviewThe Ecommerce Manager is responsible for managing the company’s online sales strategy. Reporting to the Director of eCommerce, you will work to optimize the performance of our Shopify ecommerce platforms, and work to improve the overall customer online shopping experience. This role combines commercial ownership, digital marketing knowledge, merchandising expertise, analytics, and cross-functional coordination.
Key Responsibilities- Develop and execute ecommerce strategies to increase online revenue, conversion rate, average order value, and customer retention.
- Manage day-to-day ecommerce platform operations, including product listings, pricing, promotions, merchandising, search, navigation, and site content.
- Partner with marketing teams to plan and optimize SEO, paid search, email, affiliate, display, and social, campaigns.
- Analyze website traffic, sales performance, customer behavior, and conversion funnels to identify opportunities for improvement.
- Coordinate with IT, web development, and UX teams to improve site speed, usability, checkout performance, and customer experience.
- Monitor competitor activity, ecommerce trends, customer feedback, and emerging technologies to keep the online business competitive.
- Prepare regular performance reports, forecasts, and recommendations for senior leadership.
- 3–6 years of experience in ecommerce, digital marketing, online merchandising, marketplace management, or a related commercial role.
- Experience managing Shopify ecommerce platforms preferred
- Strong working knowledge of web analytics, ecommerce reporting, SEO, paid media, email marketing, and conversion rate optimization
- Experience collaborating with marketing, IT, operations, supply chain, finance, and customer service teams.
- Data-driven decision making and comfort interpreting dashboards, KPIs, customer behavior, and sales trends.
- Excellent project management skills, including prioritization, timeline management, and cross-functional coordination.
- Knowledge of UX principles, product taxonomy, site search, content management, promotion planning, and product feed optimization.
- Strong written and verbal communication skills with the ability to present recommendations clearly to leadership and stakeholders.
- Leadership ability to manage coordinators, agencies, vendors, or cross-functional contributors.
Key Performance Indicators:
- Online revenue growth and achievement of ecommerce sales targets.
- Conversion rate, average order value, customer acquisition cost, and customer lifetime value.
- Website traffic quality, bounce rate, cart abandonment rate, and checkout completion rate.
- Product listing accuracy, site uptime, page speed, and search performance.
- Campaign performance across SEO, PPC, email, marketplaces, and promotional activity.
- Customer satisfaction, returns trends, fulfillment accuracy, and service issue reduction
Benefits/Perks:
- Competitive Pay
- Company paid holidays
- Paid Time Off (PTO)
- Gymreapers on-site gym!
- Newly renovated HQ!
- 401(k) with up to a 4% employer match
- Life Flight Program, Voluntary
- Employee Assistance Program
- 50% Employee Discount
- 100% Employer Paid: Medical, Dental and Vision
- 100% Employer Paid Short-term and Long-term disability - Life Insurance for both employee and spouse/dependents
- Health Savings Account (HSA) employee option
Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.
Skills Required
- 3-6 years of experience in ecommerce, digital marketing, online merchandising, marketplace management, or a related commercial role.
- Experience managing Shopify ecommerce platforms.
- Strong working knowledge of web analytics and ecommerce reporting.
- Experience with SEO, paid media, email marketing, and conversion rate optimization.
- Experience collaborating with marketing, IT, operations, supply chain, finance, and customer service teams.
- Data-driven decision making and comfort interpreting dashboards, KPIs, customer behavior, and sales trends.
- Excellent project management skills including prioritization, timeline management, and cross-functional coordination.
- Knowledge of UX principles, product taxonomy, site search, content management, promotion planning, and product feed optimization.
- Strong written and verbal communication skills with ability to present recommendations to leadership and stakeholders.
- Leadership ability to manage coordinators, agencies, vendors, or cross-functional contributors.
What We Do
Gymreapers is a premium training brand specializing in supportive workout gear and accessories, trusted by athletes and fitness enthusiasts worldwide.
