Manager, Digital Product

Vitamix is unquestionably the premium brand of high-performance “blenders,” and known for its top-notch company culture and climate. It is an important component of what makes Vitamix unique and successful, and the reason why Vitamix is recognized as a Top Workplace, NorthCoast99 Winner, and Smart Culture Award recipient.

Throughout its 100+ year history, Vitamix has encouraged and promoted healthy lifestyles for both its customers and employees. Employees enjoy multiple wellness programs and perks, a free Vitamix machine, and an onsite fitness center. Vitamix also offers a flexible work environment, great work culture, healthy living initiatives like fitness reimbursements, and opportunities for advancement.

For consumers, Vitamix can be found domestically in places like William Sonoma, Sur la Table, Crate & Barrel, Target, Amazon, and at Vitamix.com, and is in over 130 countries around the world.

Ultimately, Vitamix is the Global-leader in high-performance blending solutions for home and commercial use, is preferred by chefs and is found in many of top restaurants around the world. It is relied upon by culinary schools in the U.S. and has been used to train thousands of students and master chefs worldwide. If it is not a Vitamix, it’s just a blender.

Vitamix is seeking a Manager, Digital Product who will own the technical vision, development execution, and continuous evolution of Vitamix.com. This role bridges the gap between business strategy and technical execution, leading a multi-disciplinary technical team while serving as a strategic partner to business and leadership. The Manager turns website needs into actionable roadmaps for developers, designers, IT, and external partners to optimize the direct-to-consumer (DTC) digital experience.

Duties & Responsibilities:

• Own the technical vision and continuous evolution of Vitamix.com, aligning platform capabilities with macro business goals and executive leadership priorities.
• Oversee day-to-end project delivery and sprint execution for all Vitamix.com initiatives, driving the lifecycle from initial requirement scoping through to launch and post-mortem review.
• Lead cross-functional technical teams and external agencies in an Agile environment; maximize velocity by managing sprint intake, backlog grooming and work tracking.
• Serve as the primary technical partner to Ecommerce, Brand, Channel Marketing, and Sales, translating complex technical constraints into clear business impacts.
• Partner with IT to oversee critical web-to-ERP integrations, platform updates, and third-party tool implementations to ensure architecture scalability.
• Accountable for the overall integrity of the site, owning the strategy for QA, user acceptance testing (UAT), regression testing, and final release protocols.
• Proactively identify, communicate, and mitigate technical risks, dependencies, and site defects to maintain platform stability and performance.
• Collaborate with digital analytics teams to manage the technical execution of A/B testing, personalization frameworks, and accurate tag management implementation.
• Drive technical readiness for new product introductions by establishing lead times, technical content specifications, and front-end requirements.

POSITION QUALIFICATIONS

Experience:

5-8 years of experience in ecommerce product management, web operations, digital platforms, or web development

Demonstrated experience leading web delivery lifecycles, managing multi-disciplinary technical teams, and directing vendor/agency relationships

Education:

Bachelor’s degree in Information Systems, Computer Science, Business, Marketing or related field

Technical Skills:

• Strong working knowledge of major ecommerce platforms, web operations, and modern development workflows
• Proficient in sprint planning, backlog management, and project management tools (e.g., Jira, Confluence)
• Solid foundational understanding of HTML, CSS, JavaScript, APIs, release management, and source control environments (GitHub)
• Familiarity with data-driven tools including Adobe Analytics, tag management systems, and A/B testing/personalization platforms
• Exceptional capability to author clear technical documentation (user stories, acceptance criteria) and present technical concepts cleanly to non-technical stakeholders
• Ability to understand site functionality, integrations, and development needs

Other Requirements:

• Critical Thinking - Ability to break down complex information, identify key elements, and assess their validity and relevance.
• Communication - Ability to clearly articulate reasoning, explain decisions, and effectively convey complex ideas to different audiences.
• Relationship Building - Ability to establish, maintain, and cultivate positive relationships with individuals, teams, and external stakeholders to foster a collaborative environment
• Influence - Ability to persuade and guide others towards a desired outcome.
• Innovation & Adaptability - Demonstrated ability to generate innovative ideas, explore unconventional approaches, and adapt strategies to achieve desired outcomes, showcasing originality, resourcefulness and a willingness to experiment.
• Organizational Skills - Effectively manages time, prioritizes tasks, meets deadlines, and maintains systems for achieving goals.
• Initiative - Proactive problem solver, takes calculated risks, and seeks opportunities for improvement.
• Leadership - Demonstrated ability to inspire and motivate others by clearly communicating vision, fostering positive relationships, and providing opportunities for growth and development.

Physical Demands:

• Ability to sit up to 8 hours per day, with walking and standing required frequently
• Visual acuity is required to perform activities such as: preparing and analyzing data, viewing a computer terminal, reading documents, reports, and emails
• Repetitive hand movements for tasks like typing or assembly

Amount of Travel Required: Up to 10% travel required

# of Direct Reports: 2

Work Schedule/Shift: Monday-Friday 8:00AM-5:00PM

Work Arrangement: Hybrid

Work Environment: Office

The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate.

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.