ABOUT THE ROLE
The Manager, Digital Media plays an important role on the Digital Media team, responsible for the performance and campaign executions primarily across Search (including PMAX, Demand Gen, Apple Search Ads) and YouTube. You understand how Search and Online Video platforms function, how bids relate to media performance and campaign efficiency, and will have a deep executional understanding of acquisition media across the Search, YouTube and the Google ecosystem.
YOUR DAILY IMPACT AT PELOTON
- Global Channel ownership and execution of Peloton Paid Search (text and shopping), PMax, YouTube, campaigns including:
- Strategy
- Forecasting
- Budget management
- Ongoing optimization
- Weekly reporting including creation and maintenance of dashboards
- Testing calendars
- Creative management with internal team and external agency
- Relationship management with publisher and agency partners
- Media tag management
- Activation of media including optimization & budget management, testing and experiment design in partnership with our media agency.
- Audience planning, campaign management & optimization, measurement planning and data application
- Drive improved performance through ad hoc analysis to assess how we can improve performance on a weekly basis
- Manage campaign budgets and advise on recommended campaign optimization.
- Critically evaluate data sources, inventory and media platforms to create a competitive advantage
- Working with internal & external creative agencies to coordinate channel specific creative.
- Experience with A/B and multivariate testing, in-platform experiments, optimizing landing pages and user funnels
YOU BRING TO PELOTON
- 4+ years proven expertise in Search and YouTube media execution
- Deep AdWords experience
- Experience in SA360 and DV360 a plus
- Mobile Measurement Partner/MMP experience preferred (AppsFlyer)
- Knowledge of ad tech landscape including areas such as event management (GTM or Segment), audience platforms, measurement, creative tools / DCO for social channels.
- Acquisition, retail, or e-commerce campaign management experience
- Familiarity working with cross-functional teams
- Experience with A/B, multivariate, incrementality & conversion lift testing
- Excellent skills in data-driven analysis
- Proven track record of leading multiple projects and campaigns simultaneously
- Significant media-specific spreadsheet experience (pivot tables, vlookups, media formulas)
- A clear understanding of pacing, flighting, and nuances of leading channel-specific budgets
- Experience with Google Sheets, Docs, and Slides a plus
#LI-Hybrid
#LI-ES2
The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.
As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
- Medical, dental and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance and so much more!
Base Salary Range
$133,800—$180,400 USD
ABOUT PELOTON:
Peloton (NASDAQ: PTON), provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together immersive classes, cutting-edge technology and hardware, and the Peloton App with multiple tiers to personalize the Peloton experience [with or without equipment]. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.
At Peloton, we motivate the world to live better. “Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, and so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.
Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: [email protected]
Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.
If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email [email protected] before taking any further action in relation to the correspondence.
Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.
Top Skills
What the Team is Saying
What We Do
Peloton is the largest interactive fitness platform in the world with a loyal community of more than 6.9 million Members.
Founded in 2012 and headquartered in New York City, Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime.
People often ask is what a Peloton actually is. It’s a cycling term for a pack that works together to fight the wind—and that's exactly what we do every day. We are a vertically integrated company comprised of team players working together across hardware, software, content, retail, apparel, music, logistics, and more. If you ask what unites and drives us, it’s our unwavering ambition to make a positive impact – for our members, for our communities, for our business, and for each other.
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Peloton Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our Hybrid Working Policy requires team members in US office-based roles to be in the office every Tuesday, Wednesday and Thursday.
