Manager - Digital Marketing & Channels

Posted 13 Hours Ago
Be an Early Applicant
Munich, Bavaria
Senior level
Healthtech
The Role
The role entails leading the Digital Marketing & Channels team, developing engaging digital campaigns, enhancing user experiences, and managing digital solutions and projects. It involves continuous improvement of digital strategies, stakeholder consultation, and utilizing data analytics to inform decisions.
Summary Generated by Built In

Company Description

Founded in Munich, Germany in 1989, Brainlab develops, manufactures and markets software-driven medical technology, enabling access to improved, more efficient, less-invasive patient treatments. Our key to success is our creative, talented and hard-working team, which consists of around 2400 dedicated and inspiring individuals in 25 locations worldwide. To succeed in reaching our targets, we are seeking committed colleagues who can stand behind our core values curious, authentic and useful.

Job Description

We are looking for a team lead for our Digital Marketing & Channels team based in our headquarters in Munich. You will be part of a young and agile team developing and maintaining all digital channels and marketing activities.

In this role, you will be responsible for the continuous advancement of all digital user journeys and user experiences throughout our digital marketing channels. Together with your team you support the entire digital user journeys from paid campaigns and e-mail marketing to our digital platforms and their lead conversions mechanisms.

You will continuously strive for a great and more connected digital user journey throughout all our touchpoints pushing for the best user experience while incorporating learnings and insights into your decision making.

Together with your team you will manage our digital solution partners for continuous improvement on our platforms and digital marketing campaigns.

Key responsibilities:

  • Strategy: Together with the Digital Marketing & Channels team as well as the wider Strategic Marketing & Digital department you develop engaging and performing marketing activities and digital campaigns.
  • Team Management: You will lead and develop the Digital Marketing & Channels team managing the continuous development of our digital platforms, campaign activities and marketing automations. Together with your superior you actively consult Brainlabs CMO in all digital manners and activities.
  • Consultation: You are communicative and actively engage internal stakeholders and department colleagues. You are actively seeking to consult stakeholders with your expertise focusing on the best project outcome and marketing impact for Brainlab.
  • User Journey & Experience: You are an advocate and consultant for the best digital user journeys and experiences constantly challenging the status quo of our systems and projects.
  • Continuous Development: Together with our digital implementation partner you develop and maintain a vision and roadmap for the continuous advancement of our various platforms and systems.
  • Project Management / Project Ownership: In your role you will manage bigger development projects in collaboration with our technical solutions partner and will act as a project manager and product owner.
  • Standards & Processes: You will develop and implement standard and processes for the optimal.
  • Analytics: You are data driven and have a keen eye for data

Qualifications

  • You have a strong communicative personality and have successfully completed degrees in communication or marketing
  • You have at least ten years of experience within digital marketing and account / project management
  • You are a digital native able to develop and present a vision for individual channels and overarching user journeys
  • You have successfully prepared and moderated various types of workshop formats
  • You have managed / accompanied various digital development projects from an initiation phase to a successful launch
  • You have extensive experience in developing digital strategies and marketing activities
  • The use of digital communication channels comes just as natural to you as the use of standard MS Office products (especially PowerPoint)
  • You speak German and / or English fluently
  • A flexible mindset, strong collaboration skills, assertiveness and a high degree of personal responsibility are your best qualities

Additional Information

  • A mutually-supportive, international team
  • Meaningful work with a lasting impact on medical technology
  • 30 vacation days, plus December 24th and December 31st
  • Flexible working hours as well as hybrid work model within Germany
  • Bike leasing via cooperation partner "BikeLeasing"
  • Parking garage and safe underground bike storage
  • Award-winning subsidized company restaurant and in-house cafes
  • Variety-rich fitness program in our ultra-modern 360m2 company gym
  • Regular after work, team, and company events
  • Comprehensive training and continuing education opportunities

Ready to apply? We look forward to receiving your online application including your first available start date and desired salary. 

Contact person: Leonie von Leoprechting

The Company
HQ: Munich
1,473 Employees
On-site Workplace
Year Founded: 1989

What We Do

Brainlab is a digital medical technology pioneer founded in 1989 and headquartered in Munich. The company employs more than 2000 people in 25 locations around the globe. Brainlab serves physicians, medical professionals and their patients in over 6000 hospitals in 121 countries.

Brainlab creates software-driven medical solutions that digitize, automate and optimize clinical workflows for neurosurgery, spine, trauma, craniomaxillofacial (CMF), general and vascular surgery as well as radiotherapy and radiosurgery. Core products center around surgical navigation, radiotherapy, digital operating room integration, and information and knowledge exchange. The Brainlab open framework operating system will allow third parties to develop medical applications to further advance the field of spatial computing and mixed reality.

Brainlab is dedicated to creating an impact in healthcare. The company connects opportunities from emerging digital technologies to transform healthcare at scale and help improve the lives of patients worldwide.

Similar Jobs

Qualtrics Logo Qualtrics

Demand Generation & Field Marketing Manager

Artificial Intelligence • Information Technology • Natural Language Processing • Software • Business Intelligence • Generative AI
Munich, Bavaria, DEU
5000 Employees
Munich, Bavaria, DEU
26878 Employees

Fever Logo Fever

Brand Partnerships Senior Manager

Marketing Tech • News + Entertainment • Software
Munich, Bavaria, DEU
1433 Employees

Western Digital Logo Western Digital

Communications Specialist, Europe

Big Data • Cloud • Hardware • Software
Munich, Bavaria, DEU
25132 Employees

Similar Companies Hiring

Sage Thumbnail
Software • Healthtech • Hardware • Analytics
New York, NY
44 Employees
Zealthy Thumbnail
Telehealth • Social Impact • Pharmaceutical • Healthtech
New York City, NY
13 Employees
Cencora Thumbnail
Pharmaceutical • Logistics • Healthtech
Conshohocken, PA
46000 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account