The Role
Owns Portnox’s paid digital demand generation, including search, social, review-site, video, newsletter, landing page, and form campaigns. Builds lead scoring, qualification, routing, lifecycle nurture, and opportunity acceleration programs. Manages budgets, analyzes full-funnel performance, reports on ROI, and continuously tests channels, campaigns, forms, scoring models, and nurture strategies in partnership with Sales and SDR teams.
Summary Generated by Built In
This role owns Portnox's high-intent, inbound digital demand channels — the always-on paid programs that capture prospects who are actively searching for, comparing, or evaluating solutions like ours. It's a hands-on, execution-heavy role: you'll build, launch, and optimize campaigns directly inside the ad platforms yourself, and lead scoring, qualification, and full-funnel reporting are core parts of the job, not just campaign execution.
Key Responsibilities
Paid & Digital Demand Generation
- Own end-to-end management of paid search campaigns (Google, Bing): keyword strategy, ad copy, budget pacing, bid management, and ongoing optimization
- Manage paid placements on review sites (e.g., G2) to reach in-market buyers actively researching solutions
- Test and scale sponsored newsletter and content placements (e.g., TLDR and similar industry newsletters) to reach target buyer audiences, running regular tests to identify channels worth scaling
- Manage paid social and video advertising (e.g., LinkedIn, YouTube) targeted at high-intent audiences
- Own the landing pages and forms tied to every campaign: building, testing, and iterating to improve conversion
- Manage budget across all owned channels and report regularly on spend, cost per lead/acquisition, and pipeline contribution
Lead Scoring, Qualification & Handoff
- Build and continually refine a lead scoring model that reflects real buying intent and fit, not just activity volume
- Own the qualification process for inbound leads generated through digital channels and website forms
- Own lead routing and handoff to the sales development team, including handoff SLAs and a feedback loop that reports lead quality back to the channels that generated them
- Partner with SDR and Sales leadership to continuously refine qualification criteria based on downstream lead quality and conversion data
Lifecycle Nurture & Funnel Acceleration
- Own lifecycle nurture programs end to end — from initial lead capture, through opportunity creation, through acceleration once an opportunity is open
- Partner on new engagement formats (e.g., virtual and in-person events) designed to re-engage accounts already in active buying stages
Reporting & Optimization
- Report on performance across the full funnel — capture, scoring, qualification, handoff, opportunity creation, and acceleration
- Continuously test and optimize campaigns, spend allocation, landing pages, forms, the scoring model, and nurture programs
What Success Looks Like
- Consistent, predictable lead capture through opportunity creation
- Regular, disciplined optimization across all paid and owned digital channels
- A steady testing cadence that turns promising new channels into scaled, always-on programs
- A lead scoring and qualification process that Sales trusts, reflected in fast and consistent handoff
- A nurture program that measurably improves opportunity stage progression and revives stalled deals
Skills, Knowledge, and Expertise
- 4-6+ years of experience in demand generation, growth, or performance marketing, with hands-on experience managing paid search campaigns
- Experience managing paid social and/or review-site advertising programs
- Experience with sponsored content or newsletter/media placements a plus
- Hands-on experience with a marketing automation platform, including building lifecycle/nurture campaigns
- Experience building or owning a lead scoring and qualification model, ideally in a B2B SaaS environment
- Experience with CRM platforms (e.g., Salesforce) and web analytics tools (e.g., Google Analytics/GA4)
- Strong budget management, forecasting, and ROI reporting skills across multiple channels
- Experience with landing page and form optimization, including A/B testing
- Familiarity with lead lifecycle management and sales development handoff processes
- Strong analytical skills, comfortable using dashboards and data to drive optimization decisions
- Highly organized and self-directed, comfortable owning execution end-to-end
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
- Experience in cybersecurity, IT, or another technical B2B category is a plus
About
Portnox is a cloud-native enterprise access control provider that helps organizations secure every identity - human and non-human - across networks, applications, and infrastructure. As identities, devices, and workloads multiply across modern environments, Portnox enables continuous access verification based on identity context, device posture, and risk signals. Its unified platform brings together passwordless authentication, access control, continuous policy enforcement, and automated response through a single policy engine. Portnox gives security and IT teams real-time visibility into everything connecting and the ability to quickly restrict, quarantine, or revoke non-compliant access. Today, Portnox actively manages more than one million devices worldwide, secures 40 million authentication sessions, and blocks over one million unauthorized access attempts every day. Learn more at www.portnox.com and follow Portnox on LinkedIn.
Skills Required
- 4-6+ years of experience in demand generation, growth, or performance marketing, including hands-on paid search campaign management
- Experience managing paid social and/or review-site advertising programs
- Hands-on experience with a marketing automation platform and lifecycle or nurture campaigns
- Experience building or owning a lead scoring and qualification model
- Experience with CRM platforms such as Salesforce and web analytics tools such as Google Analytics or GA4
- Strong budget management, forecasting, and multi-channel ROI reporting skills
- Experience with landing page and form optimization, including A/B testing
- Familiarity with lead lifecycle management and sales development handoff processes
- Strong analytical, organizational, and self-directed execution skills
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
- Experience with sponsored content or newsletter/media placements
- Experience in cybersecurity, IT, or another technical B2B category
Portnox Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Portnox and has not been reviewed or approved by Portnox.
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Healthcare Strength — Health coverage includes company‑paid premiums for an individual high‑deductible plan and multiple medical options, with disability and life insurance covered by the employer. Feedback suggests this reduces monthly costs while preserving choice and core protections.
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Leave & Time Off Breadth — Time‑off policies include unlimited vacation for U.S. employees and dedicated emergency paid leave. Feedback suggests the breadth of leave supports work‑life balance during both planned and unplanned needs.
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Parental & Family Support — Paid maternity, paternity, and adoption leave are provided in the U.S. to support families. Feedback suggests these provisions are meaningful additions to the total rewards package.
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The Company
What We Do
The connected world is evolving. Every day. Every hour. Every minute. More devices are connecting to the corporate network from remote locations as employees travel or work remotely. Do you know how many PCs, tablets and smartphones are connected to your organization’s network right now? Both on and off campus? How many Internet of Things (IoT) devices such as printers, smart TV and HVAC systems are hooking up? Does your organization have a Bring Your Own Device (BYOD) policy at play? Do you have guest and contractor connections? All of these expose the corporate network to threats and make the task of securing it more complex. Portnox provides next-generation network access control and management solutions that enable organizations to reduce risk and enforce security policy compliance. The company’s products provide automated security, visibility and control for every device accessing the network including Internet of Things (IoT), BYOD, mobile and unmanaged systems. Portnox products are easy to deploy and manage, scalable and adapt to evolving customer needs. The company has been recognized for its innovations by Info Security Products Guide, Cyber Security Excellence Awards, IoT Innovator Awards, Computing Security Awards, Best of Interop ITX and Cyber Defense Magazine. Portnox has offices in the U.S. and EMEA. Visit us at www.portnox.com, and follow us on LinkedIn, Twitter and YouTube.
