Information about benefits can be found here.
Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.
We Need Someone Who Thinks (and Dreams) Digital.
Converse is setting a bold strategic plan to enable and inspire consumer self-expression by positioning Converse.com as the first and best source for authentic Converse products and experiences globally. As the Manager of Digital Content & Experience, you will be a dynamic and creative digital leader, as well as people manager on our cross-functional team. A team that defines, executes & manages our global digital storytelling & experience strategy for Converse.com and performance marketing. This role will be solely focused on the emerging collaboration space of the business, working closely with brand partners to bring to life Chuck storytelling to life of digital.
Job Summary:
Pre-Season:
- Collaborate with our global brand and omni-marketing teams to build alignment around product and brand stories and, in turn, drive the creation of our digital seasonal storytelling calendar
- Partner with geo merchandising, product, and buying partners to prioritize commercial digital-specific marketing and site experience needs, inclusive of seasonal newness, Converse By You, and promotional moments
- Lead the planning and execution of key seasonal stories and initiatives across the globe on our site and relevant digital channels and ensure regional partners are aware of, and aligned to, all details and timelines
- Manage a Sr. Specialist who will support all the seasonal work you are driving to completion
- Partner closely with creative teams to ensure the creative output for a season aligns with the objectives and goals you’ve briefed and delivers on time and budget
- Lead the team in seasonal briefing meetings that will inform cross-functional teams of the Seasonal Digital plans and product stories inclusive of both brand-defining and commercial/promotional moments
- Help QA content throughout production to ensure alignment with marketing styles and key investments by geography
In-Season:
- Serve as key point of contact to coordinate all global launch dates on inline and custom products across all geographies with ongoing communication between global and geography cross-functional teams
- Manage site refresh calendar, tracking and guiding authoring partners on .com content refreshes and homepage wireframes; this requires Q&A precision, alongside site readiness management
- Partner with performance marketing teams to align on email and paid social calendar, in parallel with site experiences
- Work closely with global analytics to measure and react to seasonal results based on key initiatives and KPI targets
Post-Season:
- Partner with global analytics and merchandising to recap seasonal initiatives and hindsight seasonal results based on planned product stories at a global level
- Lead the gathering of feedback from key partners on documentation, opportunities and key learnings season-over-season to track and implement improvements for processes and ways of working
- Translate data into understandable insights, while defining and influencing next steps to generate consumer insight on brand experiences
- Support team efficiencies by helping to drive consistent processes, documents, meetings
Position Location & Schedule
This position is based at our downtown Boston, MA headquarters location. You'll work a "4/1 hybrid" schedule: Mondays - Thursdays you are expected to be in the office and it's optional if you'd like to work Fridays from the Converse office or your home office.
Requirements:
- At least 7 years of professional experience in digital ecommerce and/or digital marketing
- Bachelor's degree in Business, Marketing, or a related field; will accept any suitable combination of education, experience, and training
- Experience in retail industry, working on digital projects from concept to completion, applying retail and editorial best practices
- Knowledge and familiarity with creative briefing processes – briefing content creation, as well end-use digital experiences
- Ability to understand analytics with the ability to react to current trends
- Ability to manage multiple projects on various levels with different and converging timelines in a deadline-driven environment
- Experience managing people is preferred
- Experience in fast-paced environment, especially with collaborative leadership skills
- Strong ability to communicate complex topics and concepts to a wide and cross-functional audience
- Must be a high potential leader with the ability to influence diverse groups of people
- Strong people skills, diplomacy and collaborative spirit
- General understanding of UX, SEO and SEM is optimal
- In addition, you should be passionate about at least one of the following: sneaker culture, streetwear, fashion/style, design, sports, or music - ideally a few of them
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Skills Required
- At least 7 years of professional experience in digital ecommerce and/or digital marketing
- Bachelor's degree in Business, Marketing, or a related field, or a suitable combination of education, experience, and training
- Experience in the retail industry and managing digital projects from concept to completion
- Knowledge of retail and editorial best practices
- Familiarity with creative briefing processes and digital content experiences
- Ability to understand analytics and react to current trends
- Ability to manage multiple projects with varying and converging timelines in a deadline-driven environment
- Experience managing people
- Experience working in a fast-paced environment with collaborative leadership skills
- Strong communication skills across wide and cross-functional audiences
- Ability to influence diverse groups of people
- Strong people skills, diplomacy, and collaborative spirit
- General understanding of UX, SEO, and SEM
- Passion for sneaker culture, streetwear, fashion or style, design, sports, or music
Nike Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.
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Retirement Support — A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
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Equity Value & Accessibility — An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
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Parental & Family Support — Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.
Nike Insights
What We Do
At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.
Why Work With Us
At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.
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