TELLING CAPTIVATING STORIES TO AUDIENCES EVERYWHERE
Blue Ant Media (TSX: BAMI) is an international streamer, production studio, advertising sales and rights-management business. The company operates a diverse portfolio of free streaming and pay TV channels internationally, including Love Nature, Cottage Life, Smithsonian Channel Canada, BBC Earth Canada, HauntTV, Homeful, and Love Pets, as well as the subscription streaming service MagellanTV. Its studio business produces and distributes a wide range of premium content across key genres for streaming and broadcast platforms worldwide. Blue Ant Media is headquartered in Toronto, with a presence in Los Angeles, New York, Miami, Singapore, London, Washington, Sydney, Halifax, and Ottawa. blueantmedia.com⼁Instagram⼁LinkedIn
Our employees are passionate experts in all of our business areas. They are fanatical about creating outstanding content and experiences, and about delivering them on new and evolving platforms. We actively seek new employees who embody our core values. We want them to think big, act with purpose, celebrate creativity, do the right thing, respect one another, and succeed together. We attract creative talents who are optimistic about the evolving future of content and who take pride in recognizing opportunities where others see challenges. At Blue Ant Media, we give them the flexibility to think like entrepreneurs, take ownership of their projects, take risks, and embrace innovation in a rapidly evolving media landscape. Our team members excel at collaborating with internal and external partners by building trusting, respectful working relationships.
Manager, Digital Channels (YouTube)
Blue Ant Media is seeking a Manager, Digital Channels to lead the strategy, growth, and revenue optimization of a segment of its YouTube channel portfolio. This role will oversee channel performance, content strategy, audience development, and day-to-day operations on the social-hybrid editor team, with a focus on increasing revenue, watch time, engagement, and overall brand presence.
The Manager, Digital Channels will manage and guide internal team members, freelancers, and cross-functional partners to ensure all content is optimized for platform performance, aligned with brand priorities, and contributing to annual business targets. This person will bring strong YouTube expertise, strategic leadership, account management, analytical thinking, people management and a proven ability to grow digital audiences and revenue.
This new role will report to the VP, Digital and is a hybrid position requiring in-office attendance at our head office in Toronto for a minimum of three (3) days per week.
The anticipated salary range for this role is $75,000 – $90,000 per year, with final compensation determined by experience and qualifications.
Core Responsibilities & Duties
- Lead the strategy and performance of a segment of Blue Ant Media’s YouTube channels, with a focus on revenue growth, audience development, watch time, and brand awareness.
- Oversee channel operations, publishing calendars, community management, claims resolution, and ownership conflicts.
- Manage and provide direction to a team of Social-hybrid editors, freelancers, clients and cross-functional partners supporting the channels.
- Develop and execute content optimization strategies across titles, descriptions, keywords, thumbnails, playlists, metadata, and publishing frequency.
- Use YouTube analytics, content insights, revenue data, and audience trends to identify opportunities for growth and improved monetization.
- Prepare weekly and monthly performance reports, highlighting audience engagement, revenue performance, risks, opportunities, and recommended optimizations.
- Monitor digital trends, platform updates, and competitive activity to ensure channels remain current and strategically positioned.
Key Qualifications and Experience
- Strong experience managing and growing YouTube channels or social brands, ideally within media, entertainment, factual, documentary, or lifestyle content.
- Strong understanding of YouTube strategy, analytics, monetization, community management, and platform best practices.
- Experience managing team members, freelancers, clients, and cross-functional partners.
- Strong analytical skills with the ability to turn performance data into clear insights and actionable recommendations.
- Excellent project management skills with the ability to oversee multiple channels, priorities, and deadlines.
- Strong editorial judgment and ability to guide content packaging, including thumbnails, titles, and positioning.
- Knowledge of social media best practices and digital technologies.
- Working knowledge of creative tools is an asset.
Skills Required
- Strong experience managing and growing YouTube channels or social brands
- Strong understanding of YouTube strategy, analytics, monetization, community management, and platform best practices
- Experience managing team members, freelancers, clients, and cross-functional partners
- Strong analytical skills and ability to translate performance data into actionable recommendations
- Excellent project management skills for overseeing multiple channels, priorities, and deadlines
- Strong editorial judgment and ability to guide content packaging, including thumbnails, titles, and positioning
- Knowledge of social media best practices and digital technologies
- Working knowledge of creative tools
- Eligibility to work in Canada
What We Do
Blue Ant Media is a privately held, international content producer, distributor and channel operator. We own and operate numerous production companies in North America and Asia-Pacific, creating content for broadcasters and streaming platforms in multiple genres including factual entertainment, natural history, documentary and adult animation. Our distribution business, Blue Ant International, offers a substantial catalogue of content, including one of the world's largest 4K natural history offerings. Blue Ant Media operates linear and free streaming channels under several brands including Love Nature, Smithsonian Channel Canada, BBC Earth (Canada), BBC First (Canada), HauntTV, CrimeTime and TotalCrime. Blue Ant Media is headquartered in Toronto, with seven international offices in Los Angeles, New York, Singapore, Tokyo, London, Washington and Beijing.
