Manager – Deal Desk

Posted 4 Days Ago
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Noida, Gautam Buddha Nagar, Uttar Pradesh, IND
In-Office
Senior level
AdTech • Artificial Intelligence • Marketing Tech
The Role
Own end-to-end supply-side programmatic deal operations, including PG and PMP deal setup, deal ID and buyer-seat mapping, SSP-DSP connectivity, funnel diagnostics, pacing, and delivery optimization. Configure deals across SSPs and ad servers, troubleshoot auction and rendering issues, coordinate with publishers and technology partners, validate launches, and document operational playbooks. The role focuses on Online Video, Display, and potentially CTV campaigns.
Summary Generated by Built In
Job Title
Manager – Deal Desk

  • Location: Noida, Uttar Pradesh, India (On-site)

  • Experience: 5–8 years

  • Department: Ad Operations

  • Segment: Branding / Awareness (Deal Desk Operations)
    Reporting To: Branding Ops Head and VP – Operations

  • Role Type: Full-time / Individual Contributor

About Xapads Media

Xapads Media is a global ad-tech leader providing AI-driven, programmatically unified advertising solutions across branding and performance channels. Operating across key global markets including India, UAE, Russia, Singapore, Indonesia, US, UK, and Germany, Xapads empowers agencies and global brands with privacy-first, cookie-less targeting and advanced campaign activation. Through intelligent platforms like Pulse and Xaprio, Xapads seamlessly bridges audience engagement and brand safety across video, connected TV (CTV), display, and mobile ecosystems. 

About the Segment

The Branding / Awareness segment at Xapads delivers premium omnichannel campaigns across Connected TV (CTV), Online Video, and Display. Deal Desk Operations acts as the supply-side programmatic engine within this ecosystem, creating and configuring Programmatic Guaranteed (PG) and Private Marketplace (PMP) deal paths to connect curated publisher inventory seamlessly with buyer demand.

The Role

The Manager – Deal Desk will take end-to-end operational ownership of supply-side programmatic deal execution. This position exists to build, configure, and maintain reliable supply routes connecting Xapads publisher inventory with major demand-side platforms (DSPs), primarily The Trade Desk (TTD) and Google Display & Video 360 (DV360). You will act as the operational bridge between publisher supply and demand partners - validating deal setups, mapping buyer seats, independently isolating delivery roadblocks across the auction funnel, and optimizing pacing to protect client commitments and achieve agreed campaign KPIs.

What You'll Own
  • End-to-End Deal Operations: Own the technical creation, setup, and live execution of PG and PMP deals across SSPs and ad-server environments.

  • SSP–DSP Connectivity: Own the operational supply pipes connecting Xapads inventory to external DSP buying seats, ensuring deals are discoverable, eligible, and ready to transact.

  • Funnel Diagnostics & Troubleshooting: Own the rapid identification and resolution of technical delivery issues across the entire transaction path from initial bid requests down to rendered impressions.

  • Delivery & Pacing Health: Own daily pacing monitoring, spend reconciliation, and underdelivery remediation to meet commercial commitments.

  • Operational Playbooks: Own the documentation of deal configurations, troubleshooting playbooks, and standardized launch workflows to improve operational efficiency.

What You'll Do
  • Deal Setup & Mapping: Create, configure, and activate PG and PMP deals in SSP and ad-server consoles (such as Google Ad Manager), managing deal IDs, buyer-seat mapping, format eligibility, and targeting criteria.

  • Supply-Side Coordination: Partner with internal supply and monetization teams to verify publisher availability, confirm floor pricing, and ensure accurate inventory prioritization.

  • Auction Funnel Diagnostics: Systematically monitor and troubleshoot deal drops across each stage - identifying causes for zero bid requests, low buyer response rates, bid win losses, or rendering discrepancies.

  • Pacing & Performance Optimization: Track live pacing, win rates, bid rates, eCPM, and render rates to detect underdelivery early and adjust operational parameters accordingly.

  • Multi-Stakeholder Troubleshooting: Serve as the central supply-side point of contact, coordinating across SSP technical support, publisher operations, and DSP platform teams to isolate and resolve technical errors.

  • Pre-Launch Validation: Perform rigorous pre-launch checks on ad units, creative specifications, video protocols (such as VAST), and pricing floors to prevent launch delays.

What We're Looking For
  • 5–8 years of hands-on programmatic advertising experience, with direct focus on supply-side PG and PMP deal operations.

  • Proven Supply-Side Ownership: Practical experience personally configuring, issuing, and managing deal IDs and floor pricing inside ad servers or SSPs such as Google Ad Manager (GAM), PubMatic, Equativ, or Nexxen.

  • DSP Connectivity Expertise: Hands-on experience activating and troubleshooting deal syncs, buyer-seat mappings, and deal discovery in The Trade Desk (TTD) and/or DV360.

  • Technical Funnel Knowledge: Thorough understanding of the programmatic auction funnel - capable of distinguishing and diagnosing issues between bid requests sent, bid responses received, auction wins, and rendered impressions.

  • Format Delivery Experience: Demonstrated track record executing deals across Online Video and Display environments.

  • Delivery & Pacing Discipline: Experience managing commercial delivery commitments, identifying pacing bottlenecks, and applying operational fixes to hit client KPIs.

  • Collaborative Problem-Solving: Ability to operate as an independent contributor while coordinating effectively across internal commercial teams and external technology partners.

Good to Have
  • Experience managing Connected TV (CTV) programmatic deals, including familiarity with video ad podding, app identification, or SSAI mechanics.

  • Exposure to additional buying platforms such as Amazon DSP, StackAdapt, or Adform.

  • Working familiarity with OpenRTB specifications, VAST compatibility checks, and publisher integration flows.

  • Experience establishing deal pacing frameworks, inventory forecasting models, and automated reporting dashboards.

What Success Looks Like
  • Independent Deal Execution: Within your initial months, you independently handle the end-to-end setup, mapping, and activation of all assigned PG and PMP deals without operational delays.

  • Delivery Reliability: Active deals consistently meet pacing milestones and delivery commitments, with potential transaction blocks diagnosed and resolved promptly across SSP and DSP paths.

  • Operational Excellence: Clear documentation, repeatable troubleshooting workflows, and collaborative relationships established with SSP, DSP, and internal monetization counterparts.

How to Apply

To apply for this position, please share your updated resume and portfolio/work summary with our Talent Acquisition team at [email protected] with the subject line "Application: Manager – Deal Desk – Noida".



Skills Required

  • 5-8 years of hands-on programmatic advertising experience focused on supply-side PG and PMP deal operations
  • Experience configuring, issuing, and managing deal IDs and floor pricing in Google Ad Manager, PubMatic, Equativ, Nexxen, or similar SSP/ad-server platforms
  • Hands-on experience activating and troubleshooting deal syncs, buyer-seat mappings, and deal discovery in The Trade Desk and/or DV360
  • Thorough understanding of the programmatic auction funnel, including bid requests, bid responses, auction wins, and rendered impressions
  • Experience executing programmatic deals across Online Video and Display environments
  • Experience managing delivery commitments, identifying pacing bottlenecks, and applying operational fixes to achieve campaign KPIs
  • Ability to work independently while coordinating with internal commercial teams and external technology partners
  • Experience managing CTV programmatic deals, including video ad podding, app identification, or SSAI mechanics
  • Exposure to Amazon DSP, StackAdapt, or Adform
  • Working familiarity with OpenRTB specifications, VAST compatibility checks, and publisher integration flows
  • Experience establishing deal pacing frameworks, inventory forecasting models, and automated reporting dashboards
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The Company
HQ: Noida
250 Employees
Year Founded: 2007

What We Do

Xapads Media is a global advertising-technology company that develops AI-powered solutions for digital advertising. Its PULSE platform uses contextual video targeting for YouTube, combining content scanning and classification, GARM-aligned brand-safety enforcement, and real-time campaign optimization. The company helps brands and agencies deliver more relevant, efficient, and safer ads, while supporting enterprise media sales and programmatic advertising initiatives across global markets.

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