Role overview:
We are seeking a highly motivated individual to join our team as a Data Digital Analytics Lead. The candidate will act as a liaison for commercial team leveraging expertise in digital analytics to drive the digital opportunities, solving commercial goals and challenges through digital analytics implementation. He/she will also play a crucial role in navigating the challenges posed by the cookie apocalypse.
Key Responsibilities:
- Leverage knowledge of digital analytics to strategically design solutions for customer journey analytics and experience personalization trough the usage of data and intelligences
- Act as the subject matter expert of our digital data assets, playing a key role in enabling/ driving digital opportunities, proposing solutions as a lever to solve commercial objectives and challenges
- Give guidance on strategies to overcome the challenges posed by the cookie apocalypse by ensuring seamless transitions
- Collaborate with cross-functional teams to implement privacy-compliant and innovative solutions within digital trading and operations sphere.
- Provide guidance on utilizing data to optimize digital properties' performance, focusing on enhancing user experience and personalization. Identify key performance indicators and implement measurement frameworks to monitor and improve digital properties.
- Act as a liaison for commercial team to understand business goals and challenges by collaborating to define and implement data-driven solutions that increase customer value and drive prospect acquisition.
- Stay abreast of industry trends and emerging technologies to continuously enhance our digital analytics capabilities
Skills required:
- Bachelor’s/Master’s Degree in relevant field (e.g., Computer Science, Analytics, STEM, …)
- Good knowledge of strategic insights, business planning, process improvement and customer satisfaction
- Demonstrated strong problem-solving skills with the ability to navigate challenges posed by the cookie apocalypse.
- Excellent communication and collaboration skills
- Strong knowledge of digital analytics/recommendation/personalization tools (e.g. Adobe experience, analytics, launch, optimizely, tagging) with very good understanding of digital/MarTech systems
- Good time management skills and the ability to juggle multiple tasks at once
- In-depth understanding of customer personalization, advanced targeting, and journey analytics
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What We Do
Sky is one of Europe’s leading media and entertainment companies and is part of Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter. At Sky, we Believe in Better. It’s in our DNA.
We’re famous for innovation. We offer the world’s smartest TV, Sky Glass; our plug and play streaming puck, Sky Stream; the best aggregation platform, Sky Q; and streaming services NOW and WOW. We provide connectivity you can count on in mobile, fast, secure, reliable residential and business broadband, as well as smart home protection through Sky Protect.
We’re Europe’s premium content producer. We create award-winning original content, produce the biggest live sporting events, and we provide free access to news and the arts.
We believe that we can have a positive impact on society, by supporting and creating tens of thousands of jobs, addressing digital inequality, being a diverse and inclusive employer, and becoming net zero carbon by 2030.
