Manager of Data & Analytics

Job Title: Manager of Data & Analytics

Team: Digital Delivery

Reports to: VP Digital Delivery

Direct Reports: Yes

Effective Date: May 2025

FLSA Status: Exempt

Salary Range: $106,742-198,234

The Manager of Data & Analytics is a member of the Digital Delivery team at Meyocks, leading a small multidisciplinary team of marketing analysts and marketing researchers. This hands-on hybrid leadership/contributor role involves guiding the team while directly contributing to client projects focused on marketing analytics, market research, and performance insights.

The ideal candidate brings leadership experience, paired with a strong background in marketing analytics, marketing research, and technical execution. You will collaborate with account service, paid media, web development, creative, and leadership teams to deliver data-driven solutions that enhance client marketing efforts.

A curious mindset, commitment to innovation, and proficiency in both research and analytics disciplines will be key to success in this role.

Key Responsibilities:

• Data Analysis & Insights
  • Analyzing paid, social, earned, and organic media performance data to assess effectiveness, identify trends, and optimize marketing strategies.
  • Analyzing survey data, customer feedback, and market trends to inform strategic marketing decisions.
  • Translating complex data into visually compelling, actionable insights and presenting findings to internal teams and clients.
• Data Infrastructure & Technology Oversight
  • Overseeing and supporting the MarTech and data stack, including pipelines, APIs, ELT tools (e.g., Fivetran), and Snowflake data warehouse.
  • Optimizing data structure, warehouse organization, and naming conventions to improve reporting efficiency and consistency.
  • Writing and reviewing SQL queries and Snowflake views, ensuring scalability and efficiency in data transformation.
  • Building and maintaining Tableau dashboards to deliver actionable insights for internal teams and client stakeholders.
• Advanced Analytics & Research
  • Leading development of advanced analytics solutions, including machine learning models, regression analysis, and factor analysis to solve business challenges.
  • Leading and supporting original primary research initiatives, both qualitative and quantitative, including survey design, fielding, and analysis.
• Team Mentorship & Development
  • Leading and mentoring the data and analytics team ensuring excellence in execution.
  • Fostering a culture of collaboration, growth, and excellence within the agency.
  • Establishing and refining team workflows, best practices, and training programs to elevate team performance and efficiency.
  • Mentoring and guiding team members, fostering professional growth and skill development​.
  • Conducting regular one-on-ones and performance evaluations, setting individual and team goals.
  • Addressing challenges and providing constructive feedback to ensure team motivation and cohesion​​.
  • Contributing thought leadership content and representing Meyocks in professional communities, conferences, or publications.
• Additional responsibilities and supporting tasks as needed.

Required Skills/Abilities:

• Strong technical knowledge of SQL, Python, and/or R with the ability to write and support team members using these tools for data modeling, querying, and automation.
• Proficiency in business intelligence tools such as Tableau, with a strong ability to interpret and synthesize data into strategic, actionable insights for clients and internal teams.
• Familiarity with modern MarTech ecosystems and marketing data sources, including Google Analytics, Meta Ads, Google Ads, and CRM platforms, to support informed strategy and integration efforts.
• Experience with data infrastructure and access technologies, including APIs, ELT/ETL tools (e.g., Fivetran, Zapier), and data warehouse platforms like Snowflake.
• Experience leading cross-functional teams in data, analytics, and research—ensuring alignment between business objectives, technical execution, and marketing strategy.
• Experience with statistical methods (e.g., hypothesis testing, experimental design) to support strategic decisions and model interpretation.
• Awareness of data privacy and governance standards (e.g., GDPR, CCPA) and ability to oversee compliant data practices within the team.
• Understanding of research tools and practices, including survey platforms (e.g., Qualtrics, Alchemer), market segmentation approaches, and competitive analysis.
• Basic understanding of machine learning concepts and the ability to evaluate and direct team efforts involving segmentation models, predictive analytics, and automation tools.
• Strong attention to detail and judgment, with the ability to oversee the accuracy, integrity, and confidentiality of data and insights delivered to stakeholders.

Education and Experience:

• Bachelor's degree in marketing, data analytics, statistics, business, or a related field.
• 10+ years of professional experience in data analysis, marketing analytics, or market research, with at least 3 years of leadership experience.
• Agency experience preferred.
• Certifications in Tableau, Python, or SQL (preferred but not required).
• Adobe Analytics and/or Google Analytics certification(s) preferred.

Other Requirements:

• Occasional travel will be required for client meetings, conferences, professional training, or team collaboration sessions.
• Availability for occasional after-hours work to meet deadlines or accommodate client needs.