The Manager, Customer Data Enablement builds trusted customer data capabilities that support relevant and measurable customer experiences. This role connects business strategy with the data platforms and governance practices needed to improve customer profiles, enable responsible personalization, and make data more usable across the organization. The Manager serves as the business owner for customer data enablement and compliance, establishing standards that strengthen data quality, identity resolution, audience activation, and adherence to applicable privacy and communication requirements.
ESSENTIAL JOB FUNCTIONS
Lead efforts to build a trusted, wholistic customer view by connecting customer and other relevant data across retail and digital touchpoints.
Partner across the organization to translate customer-data opportunities into scalable capabilities across customer data, communications, loyalty, and related platforms.
Define identity resolution practices that improve the reliability of unified customer profiles.
Monitor match rates and deduplication performance to evaluate the quality and overall health of customer profiles.
Own the business implementation of consent management capabilities in partnership with Legal, Privacy, Information Security, Technology, and channel owners to maintain appropriate oversight.
Establish and enforce customer-data privacy guardrails that address CCPA/CPRA requirements and the responsible use of email, text messaging, cookies, pixels, tags, and similar tracking technologies.
Develop customer-data standards and stewardship practices that promote data quality, clearly defined ownership, and responsible use across the organization.
Lead customer data stewardship activities that support compliance across retail touchpoints.
Partner with Marketing and eCommerce teams to develop customer audiences and personalized journeys.
Serve as the primary liaison between product teams and business leaders when translating operational goals into scalable data architecture and platform requirements.
Establish performance measures that provide visibility into data quality, customer-profile health, compliance, and enablement outcomes.
Identify opportunities to improve customer-data processes and controls while increasing the effectiveness of supporting platforms and business practices.
Lead and develop the team through effective staffing, coaching, performance management, and professional development.
Manage technology vendors and internal partnerships to ensure projects are delivered within established scope, schedule, and budget expectations.
Provide guidance on customer-data policies, standards, and compliance requirements to help stakeholders resolve complex issues and take appropriate action.
Manage special projects and ad hoc analytical initiatives assigned by senior leadership.
Perform all other duties as assigned.
SKILLS/EDUCATION/EXPERIENCE
REQUIRED
Bachelor’s degree in Marketing, Data Analytics, Computer Science, Information Systems, Business Administration, or a related field.
Four or more years of experience in marketing analytics, business intelligence, data analytics, data governance, product management, or a related discipline.
Demonstrated success enabling business teams to use customer data effectively.
Proven ability to lead, coach, and develop team members.
Working knowledge of Customer Data Platforms, journey-building tools, analytics applications, and Master Data Management solutions such as Uniphore, Hightouch, Adobe Experience Platform, Reltio, or Informatica.
Understanding of customer identity resolution, data-quality management, matching, deduplication, and golden-record principles.
Knowledge of data governance and stewardship practices that support quality, ownership, and responsible data use.
Familiarity with customer-data privacy and consent requirements, including CCPA/CPRA and requirements governing digital communications and tracking technologies.
Ability to understand and manage tracking tags, extract data, and develop comprehensive reports and dashboards.
Strong analytical and problem-solving skills with the ability to identify data issues and translate findings into practical solutions.
Proven success collaborating across functions and influencing internal and external stakeholders.
Ability to translate business goals into scalable data, platform, and architecture requirements.
Strong project-management and organizational skills with the ability to establish priorities and maintain progress across multiple initiatives.
Excellent written, verbal, and presentation skills.
Ability to work effectively in a collaborative environment while navigating ambiguity and evolving business needs.
DESIRED
Advanced proficiency with SQL and cloud data warehouses such as Snowflake, BigQuery, or comparable platforms.
Strong familiarity with retail customer and operational metrics.
Knowledge of metadata management, data catalogs, or related information-governance practices.
Familiarity with data-quality assurance, compliance monitoring, or audit-support activities.
Automotive industry knowledge.
O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.
Total Compensation Package:
Competitive Wages & Paid Time Off
Stock Purchase Plan & 401k with Employer Contributions Starting Day One
Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
Team Member Health/Wellbeing Programs
Tuition Educational Assistance Programs
Opportunities for Career Growth
O’Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.
Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: [email protected] or call (800) 471-7431 option , and provide your requested accommodation, and position details.
Skills Required
- Bachelor's degree in Marketing, Data Analytics, Computer Science, Information Systems, Business Administration, or a related field.
- Four or more years of experience in marketing analytics, business intelligence, data analytics, data governance, product management, or a related discipline.
- Demonstrated success enabling business teams to use customer data effectively.
- Proven ability to lead, coach, and develop team members.
- Working knowledge of Customer Data Platforms, journey-building tools, analytics applications, and Master Data Management solutions.
- Understanding of customer identity resolution, data-quality management, matching, deduplication, and golden-record principles.
- Knowledge of data governance and stewardship practices.
- Familiarity with customer-data privacy and consent requirements, including CCPA/CPRA and digital communications and tracking requirements.
- Ability to manage tracking tags, extract data, and develop comprehensive reports and dashboards.
- Strong analytical and problem-solving skills.
- Proven success collaborating across functions and influencing internal and external stakeholders.
- Ability to translate business goals into scalable data, platform, and architecture requirements.
- Strong project-management and organizational skills.
- Excellent written, verbal, and presentation skills.
- Ability to work effectively in a collaborative environment while navigating ambiguity and evolving business needs.
- Advanced proficiency with SQL and cloud data warehouses such as Snowflake or BigQuery.
- Strong familiarity with retail customer and operational metrics.
- Knowledge of metadata management, data catalogs, or related information-governance practices.
- Familiarity with data-quality assurance, compliance monitoring, or audit-support activities.
- Automotive industry knowledge.
O’Reilly Auto Parts Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about O’Reilly Auto Parts and has not been reviewed or approved by O’Reilly Auto Parts.
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Equity Value & Accessibility — Equity-style upside is strengthened by an Employee Stock Purchase Plan that allows eligible full-time team members to buy ORLY shares via payroll deductions at a discount, improving access to ownership. This creates a tangible wealth-building lever that is positioned as stronger than many retail peers’ stock purchase offerings.
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Inclusive Benefits Coverage — Retirement access is broadened because both part-time and full-time team members are immediately eligible to enroll in the 401(k). Whole-person support also extends beyond full-time staff through O’Care Solutions, which is described as available to full- and part-time team members at no cost.
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Wellbeing & Lifestyle Benefits — Wellness and support benefits are expanded through the Live Life Well program, which can reduce medical premium share when specific health criteria are met. O’Care Solutions adds lifestyle and wellbeing coverage through counseling and practical supports like legal/financial consults and caregiving resources.
O’Reilly Auto Parts Insights
What We Do
O’Reilly Auto Parts started as a single store and has grown into a leading retailer in the automotive aftermarket industry with more than 6,100 locations and counting. With more than 94,000 team members, O’Reilly has expanded into 48 states, Puerto Rico, Mexico, and Canada. O’Reilly, headquartered in Springfield, Missouri, has a deep commitment to serving our customers, community, and our team members. Our culture values make O’Reilly the best place to work and grow! Whether you're interested in running a local store, managing a distribution center, or climbing the corporate ladder, O’Reilly has a career path in which you can truly thrive. Find out what it means to Live Green at our Fortune 500 Company and come work at the O! Mission: O'Reilly Automotive intends to be the dominant supplier of auto parts in our market areas by offering our retail customers, professional installers, and jobbers the best combination of price and quality provided with the highest possible service level.
