Manager, CRM + Lifecycle Marketing

Description

EVEREVE is seeking a data-driven, strategic and highly organized Manager, CRM & Lifecycle to join our growing marketing team! The Manager, CRM & Lifecycle is a new role within our marketing strategy team, responsible for owning and optimizing our email marketing and customer lifecycle communications. As the primary owner of Klaviyo, you'll lead audience segmentation, personalization, testing, analytics, and automated customer journeys that strengthen engagement, increase repeat purchases, and grow customer lifetime value.

This position will also manage and optimize loyalty-related email communications, creating relevant experiences that encourage loyalty enrollment, engagement, reward redemption, and continued purchasing. Working closely with our Email Production Specialist, you'll ensure the flawless deployment of 4–5 weekly email campaigns while building a robust roadmap of automated and behavior-triggered communications. The ideal candidate combines strong technical CRM expertise with a customer-first mindset and the ability to translate data and insights into measurable business results.

Key Responsibilities: 

Own and Optimize Klaviyo

• Serve as EVEREVE's primary Klaviyo platform owner and subject matter expert.
• Manage audience data, customer profiles, list health, suppression strategies, deliverability, and platform optimization.
• Partner with Ecommerce and Technology teams to ensure reliable customer data integrations, event tracking, platform functionality and linking strategies.
• Identify opportunities to leverage new Klaviyo capabilities, automation, predictive analytics, and AI-powered personalization.

Lead Audience Segmentation and Personalization

• Develop and execute customer segmentation strategies based on purchase behavior, engagement, product affinity, loyalty status, and lifecycle stage.
• Create more relevant and personalized communications that improve engagement, conversion, and retention.
• Identify opportunities to increase customer engagement through targeted, behavior-based communications.
• Optimize contact frequency and audience strategies to balance revenue performance with long-term customer relationships.

Build and Execute the Lifecycle Marketing Roadmap

• Own the strategy, prioritization, development, and optimization of automated email journeys across the customer lifecycle.
• Build and optimize a behavioral flow roadmap.
• Identify opportunities to increase automated touchpoints based on customer behavior, purchase patterns, and lifecycle milestones.
• Develop a quarterly lifecycle roadmap with clear priorities, testing plans, and measurable performance goals.

Manage Loyalty Communications and Engagement

• Own the execution and optimization of loyalty-related email communications, partnering with internal stakeholders on overall program priorities.
• Develop and optimize automated journeys that encourage loyalty enrollment, member activation, reward redemption, and repeat purchasing.
• Leverage loyalty data, customer behavior, and membership status to deliver relevant, personalized communications.
• Identify opportunities to improve member engagement, retention, and purchase frequency through targeted messaging.
• Measure the effectiveness of loyalty communications and recommend ongoing improvements.

Drive Testing and Continuous Optimization

• Develop and manage a structured testing roadmap across email campaigns, lifecycle flows, and loyalty communications.
• Lead A/B testing of subject lines, content, creative, personalization, audience segmentation, send timing, and messaging strategies.
• Establish testing hypotheses, success metrics, and methodologies to generate actionable learnings.
• Translate test results into improvements that drive engagement, conversion, and customer lifetime value.

Own CRM Analytics and Performance Reporting

• Monitor and analyze email campaigns, automated flows, and loyalty communication performance.
• Develop weekly and monthly reporting that translates channel metrics into clear business insights and recommendations.
• Develop monthly email strategy briefs informed by performance trends, customer insights, marketing and merchandising priorities and the CRM and lifecycle roadmap
• Track key performance indicators including click-through rate, conversion rate, revenue per recipient, automated flow performance, repeat purchase, and customer engagement.
• Partner with Ecommerce to evaluate CRM’s contribution to ecommerce revenue, retention, and customer lifetime value.
• Identify opportunities to improve incremental revenue and overall channel effectiveness.

Ensure Flawless Email Execution

• Partner closely with the Email Production Specialist to ensure accurate, on-time deployment of approximately 4–5 weekly email campaigns.
• Oversee audience selection, segmentation, suppression logic, personalization, tracking, and quality assurance standards.
• Collaborate with Creative, Merchandising, Ecommerce, and other stakeholders to align communications with business priorities.
• Establish efficient workflows and processes to support consistent, error-free execution.

Requirements

What You’ll Need:

• 4–6 years of experience in CRM, email marketing, lifecycle marketing, or retention marketing, preferably within retail, fashion, or ecommerce.
• Strong hands-on Klaviyo experience, including segmentation, automated flows, testing, and analytics.
• Demonstrated success developing or optimizing customer lifecycle marketing programs.
• Experience managing loyalty-related communications, customer retention campaigns, or member engagement strategies.
• Strong analytical skills and the ability to translate customer data into actionable marketing strategies.
• Experience developing and executing structured A/B testing programs
• Working knowledge of email deliverability, list management, consent requirements, and CRM best practices.
• Familiarity with Google Analytics 4, Looker, or customer analytics platforms.
• Experience using AI-powered tools to improve marketing personalization and efficiency.
• Excellent organizational, project management, and cross-functional collaboration skills.
• Strong attention to detail and ability to balance strategic priorities with hands-on execution.
• A customer-first mindset and interest in women’s fashion, retail, and ecommerce.
• Highly organized and able to operate independently and manage agency relationships.
• Passionate about marketing and finding new ways to grow revenue. 
• Excited to embrace the world of women’s apparel and ideally already a fashion lover .
• Driven to build meaningful relationships that align with the Evereve brand, with excellent communication and interpersonal skills
• This position is fulltime in office, currently M-Th with remote work on Fridays (subject to change)