Manager – CRM & Customer Experience

Posted 3 Days Ago
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Gurgaon, Gurugram, Haryana, IND
In-Office
Mid level
HR Tech • Information Technology • Software
The Role
Manages CRM operations, customer experience, team performance, SLAs, escalations, SOPs, and retention strategy. Builds lifecycle journeys across welcome, abandoned cart, post-purchase, replenishment, cross-sell, and win-back stages. Executes WhatsApp campaigns and automated flows, develops consultative product guidance, and tracks CRM revenue, repeat purchases, campaign performance, and SLA adherence.
Summary Generated by Built In
Manager – CRM & Customer Experience – Be Wellness

Location: Gurgaon (In-office) | Experience: 3–5 years | Type: Full Time

About Be Wellness

Be Wellness is a science-first supplement brand focused on building products that deliver real, measurable outcomes.

Role Overview

This is a hands-on management role responsible for building a high-performing CRM and customer experience function. 60% operational excellence and team management, 40% retention strategy and optimisation.

Key Responsibilities
  • CRM Operations & Customer Experience: Own inbound/outbound communication, set and monitor SLAs, handle escalations, build SOPs
  • Team Management: Manage and coach CRM team, train on product knowledge and advisory selling
  • Retention & CRM Strategy: Own retention calendar, build customer journeys (welcome, abandoned cart, post-purchase, replenishment, cross-sell, win-back)
  • WhatsApp & Campaign Execution: Plan and execute WhatsApp campaigns and automated flows
  • Customer Advisory & Product Guidance: Build consultative communication approach
  • Performance Tracking: Track CRM revenue, repeat purchase rate, campaign performance, SLA adherence
Ideal Candidate
  • 4–5 years in CRM, retention, customer experience or support operations
  • Experience managing a small team
  • Hands-on with WhatsApp marketing, lifecycle campaigns, retention flows
  • Familiarity with Freshchat, Exotel or similar tools
  • Commercially aware — connects CRM to revenue and retention

Skills Required

  • 4-5 years of experience in CRM, retention, customer experience, or support operations
  • Experience managing a small team
  • Hands-on experience with WhatsApp marketing, lifecycle campaigns, and retention flows
  • Familiarity with Freshchat, Exotel, or similar tools
  • Commercial awareness connecting CRM activity to revenue and retention
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The Company
15 Employees
Year Founded: 2024

What We Do

Proof-of-Skill is a hiring and talent-matching platform that helps candidates find roles aligned with their skills, values, experience, and goals. It verifies identity, education, work history, and skills through proctored assignments and expert validation, then connects verified candidates with relevant employers and interviews. For businesses, it provides candidate skill-assessment software intended to reduce resume screening and improve recruiting efficiency for modern teams and hiring decisions.

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