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Job DescriptionAbout BioLife Plasma Services
BioLife Plasma Services, a subsidiary of Takeda Pharmaceutical Company Limited, is an industry leader in the collection of high-quality plasma, which is processed into life-saving plasma-based therapies. Some diseases can only be treated with medicines made with plasma. Since plasma can’t be made synthetically, many people rely on plasma donors to live healthier, happier lives. BioLife operates 250+ state-of-the-art plasma donation centers across the United States. Our employees are dedicated to enhancing the quality of life for patients and ensuring that the donation process is safe, straightforward, and rewarding for donors who wish to make a positive impact. When you work at BioLife, you’ll feel good knowing that what we do helps improve the lives of patients with rare diseases. While you focus on our donors, we’ll support you. We offer a purpose you can believe in, a team you can count on, opportunities for career growth, and a comprehensive benefits program, all in a fast-paced, friendly environment.
This position is currently classified as “hybrid” in accordance with Takeda’s Hybrid and Remote Work policy.
The CRM Manager is a critical marketing role to ignite donor commitment through the creation and execution of captivating, data-driven digital experiences across Email, Mobile Push, SMS, web and app channels, crafting engaging touchpoints that inspire consistent plasma donation, with concrete results.
● Execute the digital and brand strategies through the Email, Mobile Push, and SMS channels via evergreen and seasonal single-sends and hands-on development of new automated campaigns, as well as activate via web and app channels through personalized conversion tactics.
● Contribute ongoing to CRM strategies aligned with BioLife’s business objectives, and deploy CRM tactics within Marketing's strategy, standards, and measurement framework.
● Leverage data-driven insights and innovative communication strategies to deploy and optimize highly personalized, multi-channel campaigns that resonate with donors when they’re most likely to convert.
● Ensure messaging is tailored at the channel-level and fits donors’ needs at their given stage of the donor journey, ideating, executing, and measuring new messaging tests.
● Identify and leverage new technology to deploy the right messages at the right moments, in line with the CRM strategy, to improve conversion at each stage of the donor journey and ultimately drive incremental donations.
● Test and pilot digital touchpoint strategies prior to automating to drive incremental donations, maintain donor engagement between donations, and sustain donation volume.
● Provide regular reports on single-send campaign along with web and app tactic performance, including key metrics such as incremental donations, with optimization recommendations for future implementation.
Responsibilities include
● Design, develop, and execute comprehensive single-send and automated CRM campaigns, leveraging advanced segmentation techniques, and personalization to deliver timely, relevant content that drives conversion and encourages repeat donations, avoiding message fatigue.
● Analyze campaign performance across Email, Mobile Push, SMS, web, and mobile app channels, using advanced data analytics tools to identify opportunities and continuously refine communication execution for maximum impact.
● Deploy and manage new personalization tactics across the website and mobile app, supporting the Senior Digital Marketing Manager in driving incremental conversions.
● Lead select strategic projects that span across all digital channels, collaborating with cross-functional partners to refine, execute, and measure.
● Develop and follow QA best practices to ensure messages are functioning as intended.
● Lead communication calendar planning for evergreen and seasonal single-sends, ensuring communication schedule is supportive of monthly donation forecast, ramping up communication cadence as needed to achieve goals.
● Partner with the Creative team to develop compelling channel-specific content for CRM, web, and app that effectively converts, providing data-based feedback to improve creative messaging in context, helping drive new messaging tests.
● Collaborate with the Brand & Insights team to round out knowledge of target segments by providing CRM behavioral data and insights.
● Implement and manage A/B/C and holdout testing programs across all digital channels to continuously refine messaging, design elements, and user experiences, ensuring optimal performance and conversion.
● Stay at the forefront of Email Marketing, Mobile Push, and SMS communication along with web and app personlization best practices, regularly researching and proposing innovative new approaches to enhance donor engagement and conversion.
Education and Experience Requirements
● Bachelor's degree in Marketing, Digital Communications, or related field (required)
● 4-5 years of experience in email marketing, mobile app engagement strategies, and SMS campaign management for consumer-facing brand(s) (required)
● Proven track record of improving engagement metrics across digital channels, and excellent understanding of how to build a strong digital consumer experience (required)
● Experience with marketing automation platforms, CRM systems, and mobile app analytics tools (required)
● Familiarity with SMS compliance regulations and best practices (required)
● Advanced degree in Digital Marketing or related field (preferred)
● Entrepreneurial mindset with a passion for brands and creating authentic relationships with consumers, driving innovative marketing strategies, exploring new marketing approaches, and capitalizing on market disruptions
● Expert in Microsoft applications (i.e., PowerPoint, PowerBI, Excel, Word, SharePoint, Outlook, Teams, etc.)
Key Skills, Abilities, and Competencies
● Proven ability to collaborate, establish trust and demonstrate a high level of humility, integrity and discretion
● Ability to present to and interact with all levels within the organization, including senior leaders
● Strong project management skills with the ability to manage multiple campaigns across various channels simultaneously
● Strong interpersonal skills reflecting cultural awareness and sensitivities, unique ability to manage group/team dynamics, and conflict resolution
● Excellent writing and editing skills, with the ability to craft compelling, user-friendly messaging for various digital platforms
● Proficiency in HTML, CSS, and basic mobile app development principles
● Expert-level knowledge of email marketing platforms, mobile app engagement tools, and SMS marketing systems
● Adaptability and willingness to quickly learn and implement new technologies and strategies
BioLife Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
Bannockburn, ILU.S. Base Salary Range:
$103,500.00 - $162,690.00The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
For information about our benefits, please click here.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
LocationsBannockburn, ILWorker TypeEmployeeWorker Sub-TypeRegularTime TypeFull timeJob Exempt
YesSkills Required
- Bachelor's degree in Marketing, Digital Communications, or a related field
- 4-5 years of experience in email marketing, mobile app engagement strategies, and SMS campaign management for consumer-facing brands
- Proven track record of improving engagement metrics across digital channels
- Strong understanding of building digital consumer experiences
- Experience with marketing automation platforms, CRM systems, and mobile app analytics tools
- Familiarity with SMS compliance regulations and best practices
- Advanced degree in Digital Marketing or a related field
- Entrepreneurial mindset and passion for brands, consumer relationships, and innovative marketing strategies
- Expert proficiency in Microsoft applications, including PowerPoint, Power BI, Excel, Word, SharePoint, Outlook, and Teams
- Ability to collaborate, establish trust, and demonstrate humility, integrity, and discretion
- Ability to present to and interact with employees at all organizational levels, including senior leaders
- Strong project management skills and ability to manage multiple campaigns across channels simultaneously
- Strong interpersonal skills, cultural awareness, team-dynamics management, and conflict-resolution abilities
- Excellent writing and editing skills for digital platforms
- Proficiency in HTML, CSS, and basic mobile app development principles
- Expert-level knowledge of email marketing platforms, mobile app engagement tools, and SMS marketing systems
- Adaptability and willingness to learn and implement new technologies and strategies
Takeda Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Takeda and has not been reviewed or approved by Takeda.
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Retirement Support — Employer-funded retirement is described as notably strong, combining a dollar-for-dollar 401(k) match with an additional company contribution that scales with age and service. Access to an employee stock purchase plan further supports long-term wealth building.
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Parental & Family Support — Paid bonding leave for all parents, substantial adoption/surrogacy reimbursement, and robust caregiver resources (backup care and Maven family-forming support) are emphasized as core strengths. These offerings create a comprehensive safety net for a range of family situations.
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Healthcare Strength — Multiple medical plan options (nationwide PPO/HSA and regional HMOs), employer HSA funding, and integrated mental-health and well-being programs signal depth in coverage. Preventive care is covered in-network, and plan choices by state expand access.
Takeda Insights
What We Do
For over 240 years, Takeda’s propensity to evolve has driven the next generation of innovation, and as a future-focused organization, we’re continuing to drive forward with endurance in our steadfast pursuit to achieve the best outcomes for our patients in a rapidly changing world. We have been preparing for this period of value creation by investing in data, digital and technology, and we’re proud of our employees and their commitment to turning groundbreaking ideas into life-changing impacts. Since our founding in Japan, integrity and putting patients first have been at the heart of our identity, and we will emerge ready for our future as one of the most trusted and science-driven digital biopharmaceutical companies. Join a team where your innovation impacts lives. Together, we’ll realize improved outcomes by improving data quality, enhancing launch execution and improving the patient journey. You’ll play a critical role in accelerating data collection and increasing accuracy across all parts of the business. Patients across the globe will benefit from access to treatments afforded by greater opportunities and efficiency in our research and development.
Why Work With Us
We connect to our history and Japanese heritage through everything we do to bring our purpose, values, vision, and imperatives to life. We are committed to bringing better health and a brighter future to patients. Being a part of Takeda means having the opportunity to be a part of something bigger than yourself.
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