Manager, Creator (Freelance)

ROLE: MANAGER, CREATOR (FREELANCE)

DEPARTMENT: CREATOR 

LOCATION: TORONTO

COMPANY OVERVIEW

Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation. 

Our mission is to “Earn the World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results. 

We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.   

ROLE OVERVIEW

The Manager of Creator Marketing is a data-driven, results-oriented, and highly organized platform expert with experience managing and executing influencer campaigns. We are looking for a builder with a growth mindset who can continue to elevate Salt’s influencer offering through continued innovation and iteration. The best candidate for this role would be a digital native with a burning curiosity for user-generated content, trend analysis and influencer culture. They have a strong comprehension of how to leverage influencers to drive outcomes, the key players on each platform, when to activate and how to achieve client goals. This candidate should have a passion for working with creative storytellers and enable influencers to create authentically while managing timelines, deliverables, and KPIs for our partners.   

The Manager of Creator Marketing will serve primarily as the day-to-day client lead for all things influencer marketing. This role will require the candidate to quickly learn, adopt and deploy the Salt technology stack, make recommendations on new processes and improvements, educate colleagues and collaborate with our media, creative and account leads daily. Reporting into the Associate Director, this candidate will collaborate across the organization to oversee and execute unique, data-driven influencer strategies for clients, and serving as an in-house expert for clients. The successful candidate will need to manage strong trust-based relationships with both client and agency team members, advocating for client success and ensuring programs are implemented to the highest possible standards.  

We are looking for an individual who can work both collaboratively and autonomously with ease, and has a passion for managing and mentoring junior team members. 

RESPONSIBILITIES

• Collaborate with the Creator Marketing and integrated teams to ensure smooth execution of client programming from start to finish, alongside a high-performance team. 
• Hands-on keyboard using and building our technology stack, and maintaining a roster of preferred partners for our clients.
• Oversee Salt’s influencer relationships, ensuring the creation of engaging, authentic, high-performing content, while spearheading program budget development, payment terms and legal considerations.
• Serve as a point of contact between Salt’s creator and media teams, or external media agencies, to ensure turn-key whitelisting, dark-posts, and comprehensive influencer content boosting that aligns with clients’ KPIs, utilizing our FrontRunner media tool in many instances, and own a collection of media results for creator campaigns.
• Support the preparation, crafting, and presentation of creator marketing plans and proposals. 
• Maintain stewardship and accountability of the creator plan, budgets, and project workback schedules, regularly evaluating and monitoring execution.
• Comfort jumping in at every level, from contract negotiations and reporting to client relationship management  
• Foster knowledge-sharing with other disciplines internally, partner agencies, and other departments to ensure up-to-date media and client knowledge.
• Ensure creator plans adhere to the agency's values, philosophies and processes. 
• Prepare and present evaluations of creator opportunities, platform trends and issues of interest to clients 
• Awareness of client KPIs and objectives, ensuring that clear measurements of success are in place for every project and are tracked as required.
• Accurately and effectively manage day-to-day client planning, with a deep understanding of the client’s business objectives and KPIs.
• Inform leadership of potential challenges and opportunities as it relates to the client.
• Support agency/team projects and new business presentations as required. 

EXPERIENCE & QUALIFICATIONS

• Minimum 3-5 years working at an Influencer agency, media vendor, talent firm or equivalent in a senior campaign management and/or strategy role.
• Bachelor's degree or Diploma in Marketing, Communication or Advertising or equivalent experience.
• Prior experience working within an IAT format. 
• Prior hands-on experience in influencer discovery, management and boosting tools. 
• Strong understanding of the influencer landscape with strong existing relationships. 
• Experience in managing contracts and legal arrangements with influencers as well as the necessary advertising restrictions and disclosures.   
• Strong presentation skills. 
• Excellent communication skills (both written and verbal). 
• High attention to detail. 
• Prior hands-on experience with Facebook business manager, GAM, TikTok for Advertisers, Snap and other platform self-serve media tools.  
• Experience in affiliate or click-based strategies to drive and scale commerce or actions.  
• Experience in managing complex, multi-platform, campaigns and creating professional productions starring influencers. 
• Ability to apply common sense understanding to carry out detailed and sometimes involved instructions furnished in written, oral, or diagram form. 
• Demonstrated creative and innovative thinker, who doesn’t mind rolling up their sleeves and getting the job done. 

NICE TO HAVE EXPERIENCE/SKILLS

• Retail and CPG experience preferred.  
• Google Certifications.  
• Commercial production experience. 
• Experience with e-commerce platforms such as Shopify, Magento, Big Commerce are an asset. 
• Working knowledge of basic HTML, CMS Platforms such as Wordpress are an asset. 
• Experienced in all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, video. 
• REFERENCE REQUIRED FROM INFLUENCER CONTACT 

WHAT WE STAND FOR  

• Salt of the Earth: We lead with humility, honesty, and heart—always.  
• Do What’s Right: No shortcuts. We choose integrity over ease, every time.  
• Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey.  
• Make Things Better: We’re solution-seekers, always pushing for smarter ways forward.  
• Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact. 

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.