We are Cotton On
Cotton On is an Australian-born fashion and lifestyle brand bringing a laid-back, optimistic Aussie energy to more than 20 countries with 180+ US stores. We make everyday dressing feel easy, fun, and accessible, and we use our scale to make a real difference through the Cotton On Foundation. In the US, we're growing fast and building a marketing team that can turn a major global footprint into real brand love with Gen Z, Gen Alpha, and families.
This role is equal parts relationship builder, systems thinker, and performance operator and it's being built from scratch. If you've spent years in creator commerce and affiliate programmes and you're ready to own one end to end, this is it.
Your impact @ Cotton On
We're looking for a Manager, Creator Commerce to build and run the engine that connects creators, affiliates, and store talent to measurable revenue in the US. You'll own our affiliate programmes, lead TikTok Shop as a core commerce channel, and design the systems, incentives, and reporting that make creator commerce a reliable growth driver, while partnering with our global AUS marketing team on shared campaigns, then localise offers, partners, and channels for the US market.
About the Role
The purpose of the Manager, Creator Commerce role is to stay grounded in a specific philosophy: the best creator commerce programmes start with seeding. You'll build from the base, earning creator loyalty through thoughtful, intentional giving and develop the infrastructure that turns community into commerce as relationships prove their value. The goal is a creator ecosystem that drives GMV, generates authentic content, and amplifies what's working in paid.
Day to day, you'll
Build and run the affiliate programme
- Own and grow Cotton On's US affiliate programme end to end: partner recruitment, onboarding, relationship management, commission logic, performance optimisation, and reporting.
- Lead TikTok Shop as a core commerce channel: creator identification, outreach, relationship management, offer design, and performance tracking.
- Build and manage a store-associate affiliate programme that connects retail team members to creator commerce opportunities and gives them a commercial stake in the brand's success.
- Manage affiliate link strategy across media, editorial, and creator ecosystems to maximise attributed revenue and earned distribution.
- Set commission structures, partner incentives, and testing approaches that balance growth with profitability.
- Report weekly on performance: GMV, conversion, AOV, top creators, underperforming segments, and turn the data into clear next steps.
Run the seeding engine
- Design and operate a systematic seeding programme letting authenticity determine who moves up the value chain.
- Identify and onboard creators, warm customers, and community members who should be in Cotton On's orbit.
- Use customer intelligence tools to find people already in the Cotton On community who could become creators, advocates, and affiliates, and build a structured programme for moving them through each stage.
- Coordinate with the Influencer & Creator Partnerships team on creator handoffs. When a seeded creator demonstrates brand affinity and commercial value, you have a clear process for transitioning them.
Connect content to commerce
- Monitor organic content in real time, identify what's gaining traction and package high-potential winners into structured briefs for the paid media and CRM teams.
- Work with the Social & Content team on content that should move into commerce or paid amplification. You understand what makes content convertible, not just watchable.
- Track how often organic wins make it into paid rotation and what the performance impact is.
Support integrated marketing operations
- Support the Head of Marketing on integrated marketing operations: maintaining the master launch calendar, keeping GTM checklists moving, and helping translate key moments into cross-functional action.
- Collaborate with the global AUS team on campaign priorities and localise for the US market across partners, channels, and timing.
This role is for you if,
- You've spent 3 to 5 years operating affiliate or creator commerce programmes and you can talk in detail about TikTok Shop wins and misses.
- You believe the best creator programmes are built from the ground up, through genuine relationships and thoughtful community building, not just cheque-writing.
- You enjoy the mix of creator relationships and dashboards, and you care as much about GMV, margin, and efficiency as you do about creative.
- You have hands-on experience running TikTok Shop and at least one major affiliate platform. You can set up offers, track performance, and optimise without needing to be taught the tools.
- You're comfortable designing commission structures, incentives, and tests that balance growth with profitability.
- You have strong reporting instincts and are comfortable owning performance conversations with senior stakeholders.
- You're highly organised, detail-oriented, and the kind of person who will chase one misfiring link because you know it will skew the story.
- You've worked in-house or at an agency with Gen Z-focused fashion, beauty, lifestyle, or similar consumer brands.
- You can move between detail and strategy without losing speed and you enjoy turning a messy data set into a clear narrative.
PHYSICAL REQUIREMENTS
- Ability to stand, walk, lift, carry, push, or pull up to 50 lbs.
- Ability to travel as needed (up to 20%)
- Comfortable moving equipment, product, or props as needed for shoots.
Who we are
Cotton On Group is one of the world's largest privately-owned fashion retailers, with 1,500+ stores across 20+ countries and a Foundation that has raised over $120M for life-changing projects globally. We're building something genuinely new in the US and we're looking for people who want to be part of it from the ground up. .
If you have any individual needs in order to fully participate in the recruitment process, please contact us at [email protected] so we may support you in completing the job application process.
In addition, Cotton On Group will consider qualified applicants, including those with criminal histories, in a manner consistent with local “Fair Chance” ordinances.
CA: This is a full-time, hourly paid position with a wage range of $31.00 -$36.00 /hr
About UsFrom Australia to the world - The Cotton On Group (known in-house as COG) is Australia's largest global retailer. With 7 brands, 19 countries, 1500 stores and counting; we exist to make a positive difference in the lives of everyone we touch. Our people are optimistic, innovative and highly motivated; they share a genuine belief in themselves and others and they aren't afraid to think big.
Cotton On is the founding brand of the Group and has grown to become a global fashion destination with over 600 stores worldwide. We thrive on delivering the trends of the moment (always with our own twist) and inspire our community to have fun with it. Our product offering includes womenswear, menswear and accessories.
Skills Required
- 3 to 5 years operating affiliate or creator commerce programs
- Hands-on experience running TikTok Shop
- Hands-on experience with at least one major affiliate platform
- Experience setting up offers, tracking performance, and optimizing affiliate or creator commerce programs
- Experience designing commission structures, incentives, and profitability tests
- Experience owning performance reporting and communicating results with senior stakeholders
- Experience working in-house or at an agency with Gen Z-focused fashion, beauty, lifestyle, or similar consumer brands
- Ability to stand, walk, lift, carry, push, or pull up to 50 pounds
- Ability to travel as needed, up to 20%
What We Do
Our purpose has always been to make a positive difference in people’s lives, and our team and customers are at the heart of this. We started in 1988, with our first ‘shop’ being the boot of a Ford Bronco parked at The Beckley Market in Geelong, Australia. Inside? A stack of denim jackets; it was the start of something big. Our vision is to take our eight Aussie lifestyle brands to the world, delivering Good along the way. And we know that our responsibility goes far beyond selling great products. We work to prioritise people and the planet, while making products our customers love, ones that we can all be proud of. We’re a diverse bunch from all around the world who love to think big. We live for a challenge and give anything a go. We work hard and pride ourselves on creating an environment free from hierarchy and ego. One that promotes creativity and self-expression, allowing our team to do what they do best. We look after our people 24/7 – not just when they’re at work, but outside of it too. Since day one, our team members have been like great mates to us – and you look after your mates. We support and empower our team members to be the healthiest versions of themselves. And we keep it real, always. We’re customer-obsessed in everything we do, and believe us when we say the obsession is real! When you join our team, you’re part of something bigger – you’re here to be inspired, to learn, to do the right thing, and above all else, to make a positive difference. 20,000 people. 8 brands. 20 countries. 1,300 stores (and counting) and one life-changing Foundation. That's Cotton On Group.
