The Manager of Creative Design leads VeSync’s Graphic Design and Visual Design teams, delivering the packaging, e-commerce, retail, web, and digital creative that brings new product launches to market across our brands. This role is central to Creative Services’ shift from a task-based service function to an outcome-driven creative partner, measured by launches delivered on time and on brief, creative that performs in market, and a design team that scales output through AI-enabled workflows without compromising brand quality.
What you will do at VeSync:
- Lead, mentor, and develop the Graphic Design and Visual Design teams, fostering a culture of ownership, accountability, collaboration, and continuous improvement.
- Shift the team from completing tasks to owning outcomes, empowering designers to make sound creative and executional decisions without waiting for every detail to be specified.
- Translate Creative Services OKRs into team goals, individual KPIs, and professional development plans.
- Conduct performance evaluations, coaching conversations, and career development planning, including defined career paths and stretch assignments beyond current roles.
- Lead hiring, onboarding, and training, and recognize wins to build a business-driven, development-focused team culture.
- Build team fluency in AI-powered design tools through training and upskilling.
- Ensure design deliverables for priority new product launches are delivered on time, on brief, and brand-consistent across DTC, Amazon, retail, packaging, and digital channels.
- Partner with the Creative Director and Art Directors to translate creative direction into production-ready design across every format.
- Run design reviews with specific, actionable feedback that raises quality and reduces revision cycles before final approval.
- Support visual identity and consistency audits across channels, and drive remediation of design gaps.
- Step in with hands-on design support during peak periods and high-priority launches.
- Manage design capacity, resource allocation, and scheduling across projects in partnership with Project Management, rebalancing quickly when launch timing or scope changes.
- Integrate generative AI image and design tools into team workflows, building templates, guardrails, and best practices that increase speed and volume while protecting brand integrity.
- Build and manage a network of freelancers, agencies, and external design partners to flex capacity for ad-hoc and high-volume requests.
- Maintain an organized, reusable design asset library in Adobe to accelerate production and global asset sharing.
- Partner with the Creative Director to review in-market creative performance, and lead the design team’s rapid iteration on assets that fall below channel benchmarks.
- Support Retail and Product needs (listing assets, PDPs, trade show and booth design, app and recipe content) with lean resourcing.
- Operate effectively amid shifting priorities and incomplete direction, making sound calls quickly and communicating trade-offs, risks, and capacity so stakeholders can prioritize.
- Track team performance and design metrics, and develop KPIs connecting output to outcomes such as on-time delivery, revision rate, turnaround time, and share of workload supporting new product launches.
Key Responsibilities:
Launch Delivery & Creative Quality
Design Operations & Scale
Commercialization & Business Strategy
What you bring to the role:
- Bachelor’s degree in Graphic Design, Visual Arts, or a related field, or equivalent professional experience.
- 8+ years of professional graphic design experience, with at least 4 years managing designers or creative teams.
- Strong portfolio of team-led work across branding, packaging, e-commerce, and digital, with examples of the business results the work supported.
- Proven track record of leading a team to measurable outcomes (on-time delivery, quality, and in-market performance) while managing multiple concurrent launches.
- Hands-on experience with, or strong working knowledge of, generative AI design tools and how to apply them in a production environment.
- Ability to use performance data and KPIs to guide creative decisions and team priorities.
- Strong proficiency in Adobe Creative Suite and Figma, and project management platforms such as Monday.com and Microsoft 365.
- Experience managing freelancers, agencies, and external creative partners.
- Exceptional communication, organizational, and leadership skills, with the ability to give clear, actionable feedback.
- Strong business acumen and comfort operating in ambiguous, fast-changing environments: scrappy, resourceful, and solution-oriented, with fast, reliable follow-through and a highly collaborative style.
- Experience supporting consumer brands, retail, e-commerce, Amazon, or CPG organizations.
- Experience building or running pod-based or business-unit-aligned creative teams.
- Familiarity with DAM platforms such as AEM, and with prepress and print production processes.
- Direct experience with generative AI creative platforms (e.g., Adobe Firefly, Midjourney, Runway) and a track record of scaling AI-powered workflows with measurable impact.
- This is an on-site, office-based role in Tustin, CA.
- Starting at $100K
- 100% covered Medical/Dental/Vision for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
- Generous Sick + Vacation policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen
Skills Required
- Bachelor's degree in Graphic Design, Visual Arts, or a related field, or equivalent professional experience
- 8+ years of professional graphic design experience
- At least 4 years managing designers or creative teams
- Strong portfolio of team-led work across branding, packaging, e-commerce, and digital
- Examples demonstrating business results supported by creative work
- Track record of leading teams to measurable outcomes while managing multiple concurrent launches
- Hands-on experience with or strong working knowledge of generative AI design tools in production environments
- Ability to use performance data and KPIs to guide creative decisions and team priorities
- Strong proficiency in Adobe Creative Suite and Figma
- Experience with project management platforms such as Monday.com and Microsoft 365
- Experience managing freelancers, agencies, and external creative partners
- Exceptional communication, organizational, leadership, and actionable feedback skills
- Strong business acumen and ability to operate in ambiguous, fast-changing environments
- Experience supporting consumer brands, retail, e-commerce, Amazon, or CPG organizations
- Experience building or running pod-based or business-unit-aligned creative teams
- Familiarity with DAM platforms such as AEM
- Familiarity with prepress and print production processes
- Direct experience with Adobe Firefly, Midjourney, Runway, or similar generative AI creative platforms
- Track record of scaling AI-powered workflows with measurable impact
What We Do
Founded in 2011, Etekcity was established with the goal of enriching the lives of customers across the globe by providing thoughtfully engineered consumer products designed with convenience, simplicity, practicality and value in mind. Today, Etekcity is now an international brand owner, serving a diverse e-commerce customer base in home improvement, consumer electronics, and outdoor equipment. By offering innovative, feature-rich products infused with the latest cutting edge technology and user-friendly designs, we have made tremendous strides in the e-commerce marketplace since our inception. Innovative thinking, thoughtful practicality and technological sophistication have been paramount to our continued success as a leading e-commerce brand in an extensive range of product categories. Our team is composed of bright, ambitious and creative-minded individuals with an unwavering passion for enriching the lives of those around us in new and exciting ways. While we’re an incredibly industrious bunch, we inspire our team members to be as happy and productive as possible by offering ample opportunities for growth, flexible work schedules and a casual, start-up like work environment where work and fun are not mutually exclusive. With multiple international branches and plans to expand our product outreach to physical storefront retail centers, we’re committed to becoming the world’s premier retailer of home goods and outdoor equipment. Building on better living isn’t just our slogan—it’s our promise to our valued team members too. #BuildingonBetterLiving.
