JOB PURPOSE
To support the CMD's Office in executing high-quality corporate communications for the Chairman & Managing Director, with a strong focus on building and managing the CMD's social media and digital presence. The role works closely with the AGM – Corporate Communication to ensure consistent, high-impact messaging across the CMD's public engagements, media interactions, and digital platforms, while extending support to allied brand and corporate initiatives as required.
KEY RESPONSIBILITIES
▸ CMD Office Communications
- Draft speeches, talking points, messages, op-eds, and thought-leadership content for the CMD for conferences, panels, media interactions, and industry forums, under the guidance of the AGM – Corporate Communication.
- Prepare briefing notes, Q&A documents, and background material ahead of the CMD's media interactions, investor meets, and public appearances.
- Support management of the CMD's public engagement calendar — speaking opportunities, award nominations, panel invitations, and industry body engagements (CII, FICCI, ASSOCHAM, renewable energy associations, etc.).
- Coordinate interviews, media features, and byline placements for the CMD; track and report media coverage of the CMD and the company.
- Maintain trackers, calendars, and documentation for CMD Office communication workstreams with accuracy and timeliness.
▸ CMD Social Media & Digital Presence
- Build, manage, and grow the CMD's presence across LinkedIn, X, Instagram, blogs, and other relevant digital platforms, in line with his thought-leadership positioning in the renewable energy and solar manufacturing space.
- Develop and execute a structured content calendar for the CMD's social media — posts, milestone announcements, event coverage, and engagement-led content.
- Draft platform-appropriate copy and coordinate with design/creative agencies for visual assets, ensuring quality and brand consistency.
- Monitor engagement analytics, benchmark against industry leaders, and share periodic performance reports with actionable insights.
- Track industry conversations, trending themes, and peer leadership activity to identify timely content opportunities for the CMD.
▸ Extended Support
- Extend support to branding, marketing, and corporate affairs initiatives from time to time, as directed by the CMD's Office.
REQUIRED QUALIFICATIONS
- Postgraduate degree/MBA in Mass Communication, Journalism, Public Relations, Digital Media, or a related field.
- 5–7 years of relevant experience in corporate communications, PR, or digital/social media management, preferably with exposure to leadership or CXO-level communications.
- Demonstrated experience in managing social media presence for senior leaders, founders, or corporate brands is highly desirable.
- Experience in manufacturing, energy, renewables, or infrastructure sectors preferred.
KEY SKILLS & COMPETENCIES
- Excellent written and verbal communication skills (English essential; Hindi/Bengali an advantage).
- Strong copywriting and editorial skills across formats — speeches, briefing notes, social media posts, and articles.
- Hands-on command of LinkedIn, X, and Instagram, including analytics, scheduling tools, and platform best practices.
- Working knowledge of the solar/renewable energy industry and manufacturing landscape, or the ability to build it quickly.
- High discretion, professionalism, and ability to work closely with senior leadership.
- Strong coordination skills with agencies, designers, and cross-functional teams; ability to manage multiple priorities under tight timelines with a CMD-office pace of work.
OTHER REQUIREMENTS
- Willingness to travel as required for the CMD's engagements and key events.
- High level of confidentiality and judgment in handling sensitive leadership communications.
Skills Required
- Postgraduate degree or MBA in Mass Communication, Journalism, Public Relations, Digital Media, or a related field
- 5–7 years of relevant experience in corporate communications, public relations, or digital/social media management
- Excellent written and verbal communication skills in English
- Strong copywriting and editorial skills across speeches, briefing notes, social media posts, and articles
- Hands-on experience with LinkedIn, X, Instagram, analytics, scheduling tools, and platform best practices
- High discretion, professionalism, confidentiality, and judgment when handling senior leadership communications
- Strong coordination skills with agencies, designers, and cross-functional teams
- Ability to manage multiple priorities under tight timelines
- Experience managing social media for senior leaders, founders, or corporate brands
- Experience in manufacturing, energy, renewable energy, or infrastructure sectors
- Working knowledge of the solar or renewable energy industry and manufacturing landscape
- Hindi or Bengali language skills
- Willingness to travel for the CMD’s engagements and key events
What We Do
VSL Logistics Solutions Private Limited is a fast-growing freight forwarding and logistics company headquartered in Kolkata, India, with a presence spanning over 20 countries and 250 cities worldwide. The company specializes in providing comprehensive end-to-end logistics solutions, including international and domestic freight forwarding, customs clearance, warehousing, inland transport, and multimodal services.








