Are you passionate about helping Allegro improve conversion of each customer visit, and directly contribute to the platform GMV growth? Join our team as a Manager, Conversion Optimization.
In this role, you will be responsible for
- Acting as the company-wide conversion owner, managing one of the key metrics driving our overall business
- Detecting conversion blockers and identifying improvement opportunities across the entire platform by collaborating with cross-functional teams such as Marketing, Technology, Operations and Commerce
- Build input metrics which explain conversion better (e.g. customer platform navigation metrics, quality of offers available on the platform, and more)
- Exploring targeted opportunities for specific categories, channels (app, desktop, web), and traffic sources.
- Prioritizing potential conversion improvement initiatives and building alignment with cross-functional teams responsible for their execution.
- Utilizing historical data, current trends, and predictive analytics to forecast future conversion trends for annual budgeting and key trade plan events, such as Smart Week, Black Week, and X-mas.
- Collaborating closely with Product and Tech teams to ensure new feature launches positively impact conversion; Co-leading specific A/B tests with the Tech team as relevant
- Analyzing conversion rates for each product category and tailoring strategies to meet specific category needs, driving targeted improvements.
We are looking for people who have
- Strong analytical and problem solving skills to analyze large volumes of data, extract meaningful insights, and make informed business decisions.
- Proficiency in analytical tools such as Google Sheets, Google Studio, Turnilo, and Tableau for data analysis and visualization. Knowledge of Big Query/SQL is a plus.
- Prior experience with e-commerce platforms, managing conversion improvement programs is a plus
- The ability to assess the market, identify competitors' strategies, and benchmark performance to maintain a competitive edge.
- Excellent communication skills to clearly convey strategies, insights, and results to both technical and non-technical stakeholders.
- The capability to work seamlessly with various departments, including marketing, commerce, and product/tech teams, ensuring aligned and synergistic strategies.
- Proficiency in English (C1 level).
What we are offering
- A hybrid work model (3-2). Well-located office in Warsaw (with fully equipped kitchens and bicycle parking facilities) and excellent working tools (height-adjustable desks, interactive conference rooms)
- A wide selection of fringe benefits in a cafeteria plan – you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers)
- English classes that we pay for related to the specific nature of your job
- Work in a team you can always count on – we have on board top-class specialists and experts in their areas of expertise
- Team tourism, training budget and an internal educational platform, MindUp (with training courses on work organization, means of communication, motivation to work and various technologies and substantive issues)
- If you want to learn more, check it out for yourself
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What We Do
Allegro is the most popular shopping platform in Poland and the largest e-commerce platform of European origin. We operate a marketplace model which means that customers can buy whatever they need from over 135,000 merchants, who can list an unlimited number of offers on our platform. We offer products in all key categories including Automotive, Fashion, Home&Garden, Electronics, Books and Collectibles, Kids or Health and Beauty. Each month, 22 million customers visit our platform, which is equivalent to almost 80% of all Internet users in Poland. They can choose from over 250m offers at the most attractive prices with maximum convenience including fast and free deliveries under the Allegro Smart! programme, modern financial services (Allegro Pay), as well as Poland’s widest 50k pickup points network. In 2019 we celebrated the 20th anniversary of Allegro in Poland. For over two decades, we have been serving consumers and promoting the idea of entrepreneurship in one of the most innovative areas of the economy. We have come a long way from an auction site for private individuals looking for a modern alternative to their local flea market. Today, we are a vibrant international marketplace platform for professional sellers and a must-have sales channel for top international brands and retailers. We currently employ more than 7000 employees and each of us ranks among the best experts in their field. Whether it’s in Technology, Customer Experience, Commerce, Delivery Experience or many other teams, we’re all proud to say that Allegro employs the best people on the market and all of us are ready to admit that it’s #goodtobehere.
