Manager, Content

Reposted 10 Days Ago
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New York, NY, USA
In-Office
70K-85K Annually
Mid level
Professional Services
The Role
The Manager, Content Strategy will oversee content workstreams for financial services clients, creating engaging content while implementing SEO and AI strategies.
Summary Generated by Built In

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Manager, Content, Finance

Weber Shandwick, New York

Weber Shandwick has an award-winning studio of writers, designers, producers, strategists, and storytellers. We create content for the world's biggest global brands — go on, check out one of our highlight reels at http://www.webershandwick.com/.

We are seeking a proactive and detail-oriented Manager, Content Strategy with expertise in the financial services sector. In this client-facing role, you will be responsible for managing individual content workstreams from strategy to execution. The ideal candidate has a talent for translating complex financial information into clear, compelling content for diverse audiences, including the general public, wealth advisors, and other financial professionals. You will focus heavily on content development, including thought leadership, executive social media programs, website content, and social channels, while integrating modern SEO and AI search strategies. This is a great opportunity for a strategist looking to grow their skills and take ownership of key client deliverables. Agency experience is a plus.

An ideal candidate will be passionate about telling strategic and creative stories on deadline and familiar with digital storytelling across earned, owned and paid media.

The ideal candidate would have:

  • 3–5 years of content strategy experience with a specific focus on the finance industry.
  • A proven ability to understand and distill complex financial topics into engaging and accessible content.
  • Experience in content development for various formats, including thought leadership articles, executive social media, websites, and social posts.
  • Knowledge of SEO and AI search principles and how to apply them to financial content.
  • Strong project management skills with the ability to manage a content workstream proactively and autonomously.
  • Excellent writing and editing skills, with a keen eye for detail and accuracy.
  • Client-facing experience and the confidence to present content strategies and ideas.

What you’ll do:

  • Manage the day-to-day execution of content strategies for key financial services clients.
  • Develop a range of content, including thought leadership pieces, social media content, and website copy.
  • Translate complex financial subjects into clear, accurate, and compelling narratives for various audiences.
  • Implement SEO and AI search best practices to increase content visibility and impact.
  • Collaborate with designers, account teams, and clients to ensure content is high-quality and strategically aligned.
  • Contribute to editorial calendar planning and actively propose new content ideas.

Salary Range: $70,000 USD – $85,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [email protected]. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Skills Required

  • 3-5 years of content strategy experience in finance
  • Ability to distill complex financial topics into engaging content
  • Experience in content development across various formats
  • Knowledge of SEO and AI search principles
  • Strong project management skills
  • Excellent writing and editing skills
  • Client-facing experience
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The Company
New York, NY
205 Employees
Year Founded: 2006

What We Do

IPG DXTRA companies bring together unique combinations of in-demand skills and expertise for clients, including experiential, public relations, sponsorships, innovation, brand, influencer, digital, social and analytics in categories as diverse as sports, healthcare, entertainment, CPG, luxury, tech and financial services. brand collective for organizations looking for different ways to succeed in complex environments where growth depends on uniquely configured solutions inspired by truly diverse teams.

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