The Agency is a global, boutique real estate brokerage representing a portfolio of properties across the world’s prime markets and celebrated destinations. The Agency is one of the fastest-growing luxury, boutique brands in the world. Our clients and agents benefit from our international team across in-house creative, public relations, and technology. With unprecedented access to media, we recently launched our first Netflix show, Buying Beverly Hills. The Agency has closed more than $60 billion in real estate transactions since 2011, comprising over 120+ offices in ten countries and counting.
Position Summary:
The Manager of Corporate Content & Strategy will drive innovation in content creation, messaging, and branding for the company, with a strong focus on pushing industry-relevant narratives and elevating our position in the real estate market. This role requires deep institutional knowledge of real estate and will be responsible for overseeing all company content deliverables, including major marketing projects, ad campaigns, and cutting-edge marketing initiatives. They will lead the company’s voice, ensuring consistent, high-quality messaging across all channels.
Essential Job Functions and Responsibilities:
Content Strategy & Innovation
- Lead the development and execution of a forward-thinking content strategy that aligns with industry trends and elevates the company's brand positioning within real estate.
- Drive the creation of innovative and impactful messaging to highlight the company's expertise and leadership in the market.
- Push the boundaries of content, ensuring it remains cutting-edge, creative, and relevant to both corporate and agent-facing audiences.
- Contribute to preparing comprehensive project briefs outlining objectives and key deliverables for corporate initiatives. Work with the project manager to ensure all the information is captured for next steps/assignments.
- Collaborate with content and creative team colleagues and Manager of Digital Content to advance various projects and ensure positive execution and roll out to the entire company.
Branding & Messaging
- Lead the company voice by managing and drafting content for key projects, ensuring clarity, consistency, and alignment with brand guidelines.
- Craft high-quality content, including ad campaigns, thought leadership pieces, and marketing initiatives, that communicates the company’s values, vision, and market expertise.
- Collaborate with senior leadership to create thought leadership content and industry messaging, positioning the company as a market leader.
- Shape and refine company messaging to reflect market trends, competitive insights, and key differentiators, ensuring consistency across all platforms.
Content Ownership & Leadership
- Alongside the Content and Marketing team, oversee the creation and delivery of all major marketing content, ensuring strategic alignment and top-tier quality across key corporate initiatives and projects.
- Manage and maintain a library of content assets that support corporate goals, marketing campaigns, and agent engagement.
- Lead the creative development of new content formats and writing styles to expand the company’s reach and enhance brand recognition.
Industry Expertise
- Utilize in-depth real estate knowledge to create content that resonates with both industry professionals and clients, reinforcing the company’s market leadership.
- Stay up to date with industry developments and incorporate these insights into content strategy and messaging to keep the company at the forefront of industry conversations.
Digital Strategy & SEO (Preferred)
- A background in SEO and digital strategy is a plus, with an understanding of how to optimize content for online visibility and engagement.
- Leverage digital tools and SEO best practices to ensure content reaches the right audiences and enhances the company's online presence.
Required Skills and Experience:
- Bachelor's degree in English/public relations/communications
- This role is ideal for candidates with 5-8 years experience in real estate, architecture, business or design
- Proven experience within a fast-paced environment, preferably in real estate, luxury, business, or lifestyle sectors.
- Exceptional written and verbal communication skills with a strong ability to craft compelling narratives for diverse audiences.
- Strong organizational skills and attention to detail.
- Ability to manage multiple projects and deadlines with minimal supervision.
- Strong customer service and client management experience
- Exceptional writing, research, and organizational skills
- Able to effectively work under pressure and meet deadlines in a fast-paced, results-driven environment
- A background in SEO and digital strategy
Compensation: Base Salary - $80-100,000 USD
Location: Remote position
It is the policy of The Agency not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because they are a protected veteran.
What We Do
The Agency is a full-service, luxury real estate brokerage and lifestyle company representing clients worldwide in a broad spectrum of classes, including residential, new development, resort real estate, residential leasing and luxury vacation rentals.
Since its inception in 2011, The Agency has redefined the business of real estate, modernizing and advancing the industry by fostering a culture of partnership in which all clients and listings are represented in a collaborative environment by all of its agents. Shunning the traditional model of how real estate is practiced, our agents share their knowledge, spheres of influence, contacts and expertise, ensuring our clients better representation and a true competitive edge.
This approach has proven highly successful. Four years after its inception, The Agency was L.A.’s most outstanding real estate brokerage, with 13 of our agents ranked among the top 250 realtors in the United States, as measured by total sales volume by the Wall Street Journal and REAL Trends, Inc. To date, The Agency has closed more than $8.62 billion worth of real estate transactions and established itself as a preeminent player in the luxury real estate market, representing many of the country’s most visible and high-end properties.
The Agency extends far beyond what a conventional brokerage firm offers. It envisions itself as both a lifestyle company committed to informing and connecting global communities, and as a creative agency offering design, marketing and sales solutions for buyers, sellers, developers and investors across the globe.
