Manager, Consumer Social Media Brand Strategist

West Creek 6 (12076), United States of America, Richmond, Virginia
Manager, Consumer Social Media Brand Strategist
Manager, Consumer Social Media Brand Strategist
The Brand department works to make Capital One's products, services, and enterprise brand, easy to recognize, remember, and choose for consumers. We do this with best in class evidence-based marketing strategy, research, and creative. What keeps us at the top of our craft? The people.
Are you a passionate social media marketer with a track record of delivering breakthrough results? Are you a strategic thoughtful leader with experience driving social media marketing for big brands? If you're persuasive, analytically rigorous, highly collaborative, and adept at bringing ideas to life in creative ways, you may be the perfect match for our Brand Manager position!
The Consumer Social Media Brand Strategy Manager will develop the social media and occasional content marketing strategies for our consumer lines of business and the campaign process, from end-to-end. The ideal candidate will work collaboratively with cross-functional teams to understand business objectives with the goal of informing strategic intent for social campaigns. They will brief creative teams, provide strategic guidance and guardrails for paid media support, and work with internal partners, as well as legal teams, to ensure we are producing brand-defining social & content marketing that delivers on Capital One's strategy and brand standards. The candidate will also be responsible for measuring the results of social media initiatives and applying learnings and recommendations to future campaigns.
Role Responsibilities:

• Own and craft the social & content strategies for consumer products such as Bank, Cafe and/or Card across Facebook, Instagram, Pinterest, TikTok, LinkedIn, Reddit, Snapchat, etc.
• Lead strategy development and creative execution of mass-integrated and/or social specific campaigns for Capital One consumer products such as Bank, Cafe and/or Card
• Build written paid and organic social strategy recommendations, selling them into brand leadership and line of business partners for social strategies on platforms such as Facebook, Instagram, Pinterest, TikTok, LinkedIn, Snapchat, etc.
• Develop thoughtful media briefs for our paid social media planners and advise on social advertising strategies and recommendations that best meet the objectives of your lines of business
• Develop and oversee the creative marketing process - including writing and presenting of creative briefs, the day-to-day management of internal creative teams and/or external agencies, and provide oversight of creative development to ensure marketing assets are on brand, high quality, unassailable, and delivered on schedule
• Drive insights and learnings that influence future campaigns and strategies, optimizing marketing strategies informed by past results and consumer insights
• Manage input from cross-functional stakeholders (internal & external partners, creative team, legal, compliance, etc.)
• Publish social content supporting the enterprise organic social strategy via Sprinklr and Natively

Who You Are
You want to be an EVIDENCE-BASED MARKETER .

• Your curiosity is endless. There's always something else to learn.
• You're flexible and not afraid of change-in fact you welcome the challenge.
• You share your point of view, but seek out what might be missing and listen.
• You have big ideas and know the best ones are driven by proof, persistence and patience.
• You're a storyteller. You simplify the complex and compel your audience to act.
• You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
• You care-about the work, your team and the customers you serve.

Basic Qualifications:

• Bachelor's Degree or Military experience
• At least 7 years of experience in marketing of consumer products and services
• At least 3 years of social media marketing experience
• At least 3 years of running paid social media campaigns
• At least 3 years of experience marketing a large consumer brand
• At least 1 year of experience working with Influencers, and developing and executing creator strategies

Preferred Qualifications:

• At least 8 years of experience in marketing or advertising with a heavy emphasis on social or digital
• At least 2 years of experience in financial services, digital brand/products, or other highly regulated industry
• At least 3 working with Influencers, and developing and executing creator strategies
• People leadership experience

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).