We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
The Consumer Insights Manager will be an embedded partner to Hasbro’s business portfolios within the Toys & Games organization. You will be responsible for completing global quantitative and qualitative research projects and analyzing data. You will translate your findings into actionable insights and recommendations that help build world-class brands, products, and marketing programs.
The person in this position is driven by a deep passion for Hasbro's brands and curiosity about consumer needs and motivations. They fearlessly share consumer truths, trends, and insights with partner teams.
Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday-Thursday at Hasbro's new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday-Thursday at Hasbro's HQ in Pawtucket, RI or at Hasbro's temporary location in Boston, MA
A Day in the Life as a Consumer Insights Manager:
- Develop a strong understanding of your portfolio's consumer, category, brands, and play patterns to support your growth as a voice of the consumer.
- Contribute to the team's ongoing monitoring of cultural and category trends, competitive landscape shifts, and emerging consumer behaviors — synthesizing and sharing relevant findings with cross-functional partners to inform innovation and go-to-market decisions.
- Manage multiple projects simultaneously across all phases of execution — briefing, project design, quantitative and qualitative input development, data collection, analysis, and reporting — with a focus on concept testing, pack testing, and brand tracking studies.
- Access and synthesize data from multiple sources — primary research, secondary/syndicated data, and analytic outputs — to inform business decisions.
- Actively use AI tools and platforms to improve day-to-day research work — including synthesis, analysis, and storytelling — and bring a curiosity and openness to experimenting with new AI-enabled ways of working.
What You’ll Bring:
- 6+ years in Consumer Insights or Market Research
- BA/BS or equivalent experience required, preferably in social sciences, marketing/market research, or a related discipline
- MBA, other advanced degree, or additional education in consumer insights/analytics a plus
- Solid understanding of fundamental Qualitative and Quantitative research techniques and basic statistics
- To be successful in this role, you must be passionate and have practical experience with toys, games, collectibles, or entertainment categories
- Best-in-class ability to tell compelling stories with data and insights
- Strong interpersonal, written, and verbal communication skills, and the ability to effectively collaborate with all professional levels
- Ability to thrive in a fast-paced environment, balancing competing priorities among multiple teams
- Proficiency with Microsoft Office 365 tools, navigating Power BI dashboards, and survey programming tools
- Proficiency in employing AI tools and platforms to enhance research, analysis, insight generation, and communication.
- A consistent track record of innovation, flexibility, and critical thinking
The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks
Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.
Skills Required
- 6+ years of experience in Consumer Insights or Market Research
- BA/BS degree or equivalent experience
- Understanding of qualitative and quantitative research techniques and basic statistics
- Practical experience with toys, games, collectibles, or entertainment categories
- Ability to tell compelling stories with data and insights
- Strong interpersonal, written, and verbal communication skills
- Ability to collaborate effectively with professionals at all levels
- Ability to balance competing priorities in a fast-paced environment
- Proficiency with Microsoft Office 365
- Experience navigating Power BI dashboards
- Proficiency with survey programming tools
- Proficiency using AI tools and platforms for research, analysis, insight generation, and communication
- Track record of innovation, flexibility, and critical thinking
- MBA, advanced degree, or additional education in consumer insights or analytics
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What We Do
Hasbro is a toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com
