Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.
With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.
For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
Responsibilities
- Plan, create, optimize, and measure retailer paid activation activities for clients on eRetailer sites and networks including Amazon, Walmart, Instacart, Kroger, Criteo, CitrusAds, and others.
- Partner with internal and client teams to provide best in class connected commerce capabilities (retail media, shopper marketing, operations, content, analytics, etc.).
- Manage campaigns to meet and exceed a wide range of specified performance goals such as advertising efficiency, profitability, growth, new product launches, and more.
- Ensure client budgets are properly paced, met, and not exceeded.
- Remain at the forefront of the retail media industry, helping to define best practices, identify new opportunities, and actively contribute to our body of knowledge and expertise across the company.
- Help guide development of retailer paid search services and drive growth of this practice, partnering with business development and account teams to pitch and win new business.
- Support various teams with proactive thought leadership and content to help internal training and capability development.
- Manage and mentor several junior staff members in addition to other responsibilities.
Qualifications
- Minimum qualifications and skills required:
- At least 3-5 years of retail paid experience in Walmart Connect Search Ads, Criteo, Instacart, multiple retail search platforms ideal.
- Demonstrable expertise across all aspects of retailer paid with the ability to set up and run campaigns with little supervision.
- Skilled at planning and managing enterprise level client engagements and budgets.
- Experience with at least one or more tech providers such as Pacvue, Skai, etc.
- Proven track record of flawless execution, driving growth, client retention, and exceeding various stakeholder expectations.
- Ability to engage with clients in, for example, campaign strategy setting discussions, weekly performance calls, campaign reviews, etc.
- Clear and concise communicator with the ability to create and present compelling performance narratives across a wide set of data.
- Deep understanding of retail readiness as well as additional paid and organic drivers of success (operations, promotions, content, programmatic, off-platform media, etc.)
- Ability to write a campaign strategy document and a campaign review document.
- The ideal candidate can operate at a very high level as an individual contributor yet is on the cusp of leading a team. Team leadership is a near term growth opportunity for this role.
- Able to work in an agile environment. Able and comfortable dealing with ambiguity to make decisions and take action for the betterment of our clients.
- Team player. Curious. Ambitious.
- Individual must also maintain an extreme level of confidentiality in dealing with all information that flows through the office.
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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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What We Do
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
