Manager, Brand Marketing

At GameStop, we are committed to providing exceptional service and delivering the latest and greatest in gaming products to our customers. As a leading global retailer of video games, electronics, and gaming merchandise, we take pride in offering a wide range of products that cater to the needs and desires of gamers worldwide. Our mission is to create unforgettable experiences for our customers by constantly pushing the boundaries of what's possible. Whether you're a hardcore gamer or just starting out, we've got something for everyone. Join us in our mission to shape the future of gaming and bring the best gaming products to the world!

Summary:

The Manager, Brand Marketing, ensures effective delivery of brand marketing projects. This position works closely with vendors, the GameStop loyalty and promotions team, and additional internal and external partners to strengthen the GameStop brand and execute marketing programs for our vendor partners. This position balances multiple projects and directs resources to ensure their completion. This includes marketing for both established GameStop product categories and brands as well as marketing for emerging GameStop businesses. The Manager, Brand Marketing possesses a thorough understanding of the specialty retail marketing business while developing a passion for the GameStop brand. This position works independently; interacting with his or her supervisor only as needed.

This position sits onsite 5 days a week in Grapevine, TX. 

What you’ll do:

• Develop cross-channel communication frameworks and marketing campaigns that align with GameStop and vendor marketing objectives.
• Plan marketing campaigns for vendors utilizing GameStop marketing assets including email, website, in store print, GSTVand social media.
• Organize, supervise and track marketing initiatives and fulfill plans and budgets as scheduled.
• Integrate marketing program inclusion into tactical calendars to align with key marketing priorities.
• Develop cross-functional partnerships with internal GameStop teams including Ops, Pre-Owned, Merchandising, Power Up Rewards, IT, Email, Online, and external vendors.
• Identify and propose ways to improve and streamline procedures.
• Clearly communicate project specifics and ongoing status to all team members and keep team members/supervisors informed of project developments/issues.
• Provide program metrics.
• Develop recommendations to optimize GameStop marketing channels like social, online, and mobile to align with GameStop objectives.
• Participate in strategy planning meetings as appropriate and contribute to the development of quality, innovative and creative ideas.
• Support department budget tracking/invoicing.
• Actively strive to fully understand GameStop’s business and provide recommendations on developing and executing the overall vision and strategy.

Related Competencies:

• Building Partnerships – Identifies opportunities and takes action to build strategic relationships between one’s area and other areas, teams, departments, units, or organizations to help achieve business goals.
• Formal Presentation – Presents ideas effectively to individuals or groups when given time to prepare; delivers presentations suited to the characteristics and needs of the audience.
• Innovation – Generates innovative solutions to work situations, trying different and novel ways to deal with work problems and opportunities.
• Planning and Organizing – Establishes courses of action for self and others to ensure that work is completed efficiently and effectively.

What you’ll need:

• Accredited Bachelor's degree in Business, Marketing, Advertising or a related field preferred.
• At least 5 years of specialized retail marketing experience and/or training; or equivalent combination of education and experience preferred.
• Proficient understanding of marketing and facilitating effective vendor relationships.
• Proficient knowledge of Microsoft Word, Excel, and Power Point.
• Proficient project planning skills, including the ability to organize, prioritize and control job responsibilities to meet deadlines accurately in an environment with overlapping and potentially conflicting priorities.
• Working knowledge of process mapping and process adherence.
• Ability to communicate effectively with others using written and spoken English including the ability to provide clear, constructive feedback to team members.
• Proficient knowledge of supervision and professional development of others.
• Ability to remain effective under pressure; ability to handle stress in a manner that is acceptable to others and to the organization.
• Consistently demonstrates a commitment to GameStop policies and procedures, including but not limited to, attendance, confidentiality, conflict of interest, and ethical responsibilities.
• Ability to analyze complex, evolving situations independently, or as a team member, to arrive at productive, sustainable solutions.

Full-time store positions at GameStop are also eligible to participate in incentive programs, health benefits, paid time off, 401 (k), employee discount and a casual work environment. Positions at GameStop may also be eligible for a bonus and/or other incentives.