Manager, Brand Marketing

| New York, NY, USA | Hybrid
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About Your Role:

Dotdash Meredith is seeking a Manager, Brand Marketing to join our Lifestyle team, contributing to the brand strategy for our Lifestyle brands in Home vertical. In close partnership with the Lifestyle Marketing team, you will manage the go-to-market process for Dotdash Meredith brands and play a proactive role in monetizing our brands’ key initiatives with advertising partners. This position reports to the Sr. Manager, Brand Marketing on the Lifestyle Team.

About Your Contributions:

  • Manage Brand-Driven Go-To-Market Process: Collaborate with internal teams to develop, create, and package go-to-market materials for brands in the Home verticals

  • Brand Positioning: Create marketing materials that communicate our brands’ unique value proposition to advertising clients across all verticals

  • Brand & Editorial Communication: Manage internal conversations with Dotdash Meredith editorial teams to develop and communicate high-value opportunities to the Dotdash Meredith sales team

  • Proactive Ideation: Partner with Brand Marketing team members to create new tentpoles, franchises, and cross-portfolio opportunities grounded in the DNA of our brands

  • Storytelling: Bring ideas to life through well-written and visually-appealing materials that represent our brands, capabilities, and ideas flawlessly

  • Rollout New Opportunities: Present and rollout new brand-driven materials to Sales and Marketing teams across Dotdash Meredith

  • Sales & Marketing Partnership: Develop strong relationships with the Sales and Marketing teams, becoming the expert on brand-driven opportunities that can support their business; provide support on client calls, as needed

 

About You:

  • 2 - 3 years relevant experience at a digital publisher, with a focus in pre-sales marketing; background in Brand Marketing a plus 

  • Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Keynote and Powerpoint)

  • You’re an excellent communicator, who remains poised under pressure and can tailor messages for different audiences

  • You have an understanding of publishing landscape, brands, products, and trends

  • You are a true self-starter – provide proactive ideas, understand organizational goals, and move initiatives forward

  • You are comfortable working in a fast paced environment

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • Vue.jsFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases

An Insider's view of Dotdash Meredith

What projects are you most excited about?

Atomic design is in our DNA at Dotdash. We're striving to have the dev and design teams work closer together and use a single source of truth for how components are pieced together using predefined molecules and atoms. This is exciting and innovative work that is helping us scale at an incredible rate and deliver on our promise of fastest sites!

Brian

Manager, Front-End Development

How do you empower your team to be more creative?

We do quite a few things to encourage creativity like hackathons, design sprints, and "Unconferences". That said, I think the most meaningful thing we do is to encourage teams to be autonomous. Having control and ownership over their respective applications gives our team members the freedom to explore ideas to solve their own problems.

Nabil

CTO

What are Dotdash Meredith Perks + Benefits

Culture
Open door policy
Team based strategic planning
Flexible work schedule
Diversity
Dedicated diversity and inclusion staff
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K) matching
Dotdash matches 100% of an employee's contributions up to 10% of their annual base salary.
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Vacation + Time Off
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Professional Development
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours

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