Who are we looking for?
Inspire movement. Elevate athletes. Shape the future of Running in one of the world’s most influential sport cities. As Running Brand Manager, you will drive the strategy and execution that brings Nike Running to life across the UK & Ireland, with London as the epicentre.
You’ll shape the future of Running by connecting deeply with athletes*, creators, communities, and cultural leaders — translating global direction into locally resonant stories, experiences, activations and partnerships that move the next generation.
We are looking for an experienced and talented brand marketeer with a passion for Running & sport, a curiosity for our young consumer, and an ability to uncover stories that will inspire movement. A marketeer experienced in brand management and cross-functional marketing (including digital & retail marketing), keen to create a culture of high performance and inspiration to reimagine the future of sport and make athletes’ dreams real. A talent who thrives on creativity and innovation, turning insights into ideas and ideas into storytelling and experiences that resonate. Driven by consumer obsession, with a growth mindset, you’re willing to adapt on the fly to deliver awe inspiring marketing plans.
What will you work on?
You will drive the brand offense for Nike Running across the UK & Ireland, ensuring cultural relevance, athlete* obsession, and business impact.
Drive the Nike Running Brand Strategic Plan on the ground for UKI&I.
Translate global and EMEA direction into sharp, insight‑led, London‑rooted strategies. Build integrated seasonal and daily plans that elevate brand strength and drive consumer engagement.Ensure London’s PoV shapes EMEA and Global strategy.
Drive Cross‑Functional Execution Across London & UK&I.
Lead end‑to‑end execution of Running campaigns & initiatives, including London specific moments, working closely with retail and partner marketing. Ensure global and EMEA Concept Map moments land powerfully on the ground through activations, community experiences and marketplace executions.
Create and sustain London’s Nike Running Ecosystem.
Identify and nurture relationships with the people & organisations that embody our brand values and bring our strategy to life, then manage these relationships in a robust & sustainable fashion. Obsess the Running marketplace in London and across the UKI — understand where the consumer is moving, why and how Nike running can best serve them.
Fuel Nike with Sharp Consumer Insight
Through keeping Nike’s ear to the ground. Gather structured, continuous learnings from athletes* and communities to allow us to better serve them on the ground and to feed insights back to EMEA/Global to refine longer term strategy. Identify cultural opportunities, emerging trends, and tension points that shape future strategy.
Lead Project Management, People Leadership & Operational Excellence.
Manage timelines, budgets, and cross‑functional alignment to deliver work at a pinnacle level. Build & lead cross-functional teams to deliver true high performance, through diverse thinking & skillsets. Develop and empower one direct report fostering a performance and growth‑minded culture.
Who will you work with?
Reporting to the Brand Director, Running, Training & Brand Initiatives, UK & Ireland, you will sit within the UK & Ireland Brand Marketing Team. You will work collaboratively with UK&I and EMEA partners across Brand, Creative, Sports Marketing, Integrated Retail Marketing, Energy Marketing, Marketplace, Communications and SCI — as well as the communities, individuals and organisations helping shape running culture across London and the UKI.
While focused on Running, you'll have opportunities to contribute to broader UK & Ireland marketing priorities as business needs evolve.
What you bring to Nike?
A culturally tuned‑in brand leader with a deep understanding of London’s Running scene and a passion for sport, running and community. Someone who can move fluidly between strategy and execution — equally comfortable shaping a narrative, building disruptive ideas, leading a team, or being on the ground with athletes*.
You bring:
Proven experience in brand management or consumer marketing, with a strong focus on cross- functional marketing.
A genuine passion for Running with a deep understanding of the London Running landscape, consumer, communities and Nike’s position within.
A strong track record in partnership management with experience identifying, owning and managing external relationships with individuals and organisations.
Experience building consumer-led brand strategy from insight through to execution.
Proven ability to develop and deliver impactful marketing ideas and initiatives through cross-functional team leadership.
High‑level communication skills and the ability to influence across the organisation.
Agility, resilience, and a growth mindset — thriving in dynamic environments and elevating the work at every turn.
Strong leadership and people development skills, with previous people management experience.
Application Closing Date: 3rd September 2026
Skills Required
- Proven experience in brand management or consumer marketing, with strong cross-functional marketing experience
- Deep understanding of London's running landscape, consumers, communities, and Nike's position
- Passion for running, sport, and community
- Strong track record in partnership management with external individuals and organizations
- Experience building consumer-led brand strategy from insight through execution
- Proven ability to develop and deliver impactful marketing initiatives through cross-functional leadership
- High-level communication and organizational influence skills
- Agility, resilience, and a growth mindset
- Strong leadership and people development skills, including previous people management experience
Nike Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.
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Retirement Support — A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
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Equity Value & Accessibility — An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
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Parental & Family Support — Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.
Nike Insights
What We Do
At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.
Why Work With Us
At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.
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