Information about benefits can be found here.
WHO WE ARE LOOKING FORWe’re looking for a Jordan Brand Marketing Manager based out of Los Angeles that will support the strategic direction and execution in partnership with North America for Critical Sport and commercial moments. This position will lead our cohort marketing offense for prioritized consumer segments, creating and executing strategies that drive meaningful, daily relationships with Jordan Brand consumers.
The ideal candidate will have strong leadership skills, a proven track record developing and executing cohort-based, multi-channel marketing plans, and a passion for obsessing the consumer – who they are, how they behave, what their needs are, and how we, as Jordan, can best serve them!
This role lives and breathes at the unique intersection of art and science – It’s as much about being able to successfully translate complex data/insights, as it is using incredible brand smarts and intuition to uncover inspiring storytelling, drive a great brief, and ultimately, create amazing connections with consumers. We are driving transformation; the ideal candidate will thrive in ambiguity and be excited to help create the future.
WHAT YOU WILL WORK ONIf this is you, you’ll be in charge of leading the North America vision and strategy, with an emphasis on LA, for daily marketing activations focused on consumer engagement, membership acquisition, retention and reengagement against defined consumer growth priorities.
This will entail creation and execution of both seasonal and daily full-funnel, multi-channel marketing plans, and close partnership with brand creative to ensure storytelling is optimized against the distribution plan to drive LTV and maximize engagement. A test-and-learn approach will underscore all work, and you will be charged with helping shape consumer cohort learning agendas and measurement plans, to unlock our ability to “read the consumer” daily.
WHO YOU WILL WORK WITHTo drive the daily cohort marketing offense, you will work cross-functionally with key partners across channels, media, creative, data science, insights, planning, and brand marketing teams. You’ll also partner closely with the extend Jordan Brand Marketing Team based in LA, as well as the cross functional North America Jordan Brand Marketing Team. This is a team sport and will require consistent collaboration, partnership and consensus across the Jordan Brand matrix. In this role you will provide report directly into the Jordan Brand Marketing Director for LA.
WHAT YOU BRING
- BA/BS Degree, will accept any suitable combination of education and experience, and training
- 5+ years of work experience in digital/online marketing or related field
- Expert understanding of digital marketing strategy and tactics across key channels including digital apps, email, .com experiences, paid media and social
- Proven track record leading and executing cohort-based, multi-channel marketing strategies, ideally for parent/teen targets
- Outstanding leadership skills to influence functional teams and large cross-functional projects
- Excellent written and verbal communication skills, including presentations
- Strong analytical skills and comfort leveraging art and science to inform plans and decision making
- Strong understanding of digital analytics best practices and proven capability to use data to drive business decisions
- Experience working in Agile processes, a plus
Preferred:
- Experience leading brand campaigns targeting the performance consumer.
- Experience working in sport / basketball category.
- Experience working in highly matrixed, complex organizations.
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
Skills Required
- Bachelor’s degree or a suitable combination of education, experience, and training
- 5+ years of experience in digital, online marketing, or a related field
- Expert understanding of digital marketing strategy and tactics across apps, email, .com experiences, paid media, and social channels
- Experience leading and executing cohort-based, multi-channel marketing strategies
- Strong leadership skills and ability to influence functional teams and large cross-functional projects
- Excellent written and verbal communication skills, including presentation skills
- Strong analytical skills and ability to use data to inform plans and decisions
- Understanding of digital analytics best practices
- Experience working in Agile processes
- Experience leading brand campaigns targeting performance consumers
- Experience in the sport or basketball category
- Experience working in highly matrixed, complex organizations
Nike Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.
-
Retirement Support — A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
-
Equity Value & Accessibility — An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
-
Parental & Family Support — Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.
Nike Insights
What We Do
At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.
Why Work With Us
At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.
Gallery
.jpeg)
