Manager, Brand Marketing & Communications, Lakeland

Job Summary:

The Manager of Brand Marketing & Communications serves as a key leader within the Marketing department, driving unified brand strategy, graphic design, public relations, and social media execution across all team touchpoints, including Tigers, Tigers Spring Training, and Lakeland Flying Tigers initiatives. This role merges hands-on visual content creation with strategic communications, overseeing graphic design, daily digital presence, media relations, and promotional asset workflows to expand fan engagement and support revenue goals.

Key Responsibilities:

• Graphic Design & Visual Content Creation: Design visual assets for social media platforms, digital advertising, print collateral, stadium signage, ticket promotions, and web features using Adobe Creative Suite.

• Brand & Marketing Campaign Strategy: Lead integrated marketing campaigns across digital, print, and stadium channels to promote game tickets, special events, and team initiatives for Spring Training and the Lakeland Flying Tigers.

• Social Media Management & Strategy: Oversee content development, calendar management, and daily channel execution (Facebook, Instagram, X/Twitter, Snapchat, etc.). Direct live in-game visual content coverage, track industry trends, and ensure sponsorship alignment via social media posts.

• Communications & Public Relations: Write press releases, manage media requests, direct team messaging, monitor public brand sentiment, and ensure visual brand integrity and sponsorship alignment across all channels and communications.

• Community & Influencer Engagement: Drive fan interactions through responsive inbound customer service. Manage and expand the influencer and blog database for strategic promotions, contests, and event partnerships.

• Creative Workflow & Signage Operations: Produce graphics for corporate sponsor activations, manage creative project workflows using Trello, and oversee stadium signage inventory, production, and trafficking.

• Analytics & Presale Execution: Partner with digital and analytics teams to execute presale campaigns, track performance metrics across social channels, and present actionable reporting.

• Game Day & Event Operations: Provide on-site execution for game presentation, public relations moments, and stadium events as needed, ensuring sponsorship alignment during in-game presentations and promotion activations.

Required Knowledge, Skills, and Abilities:

• Bachelor’s degree in graphic design, marketing, communications, public relations, journalism, or a related field.

• Minimum of three (3) years of experience in graphic design, brand strategy, communications, and social media management.

• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and project management platforms (Trello).

• Proven portfolio demonstrating graphic creation, brand strategy, and multi-channel content execution.

• Excellent written communication, editing, press release writing, and copywriting skills.

Preferred Knowledge, Skills and Abilities:

• Background in sports or baseball business and event operations preferred.

Working Conditions:

• Must be able to work a flexible schedule, including long hours, evenings, weekends, and holidays.

• Works in both standard office settings and outdoor stadium environments in varied weather conditions.

• Occasional travel may be required.

The above is intended to describe the essential job functions, the general supplemental functions and the essential requirements for the performance of this job. It is not to be construed as an exhaustive statement of all supplemental duties, responsibilities, or nonessential requirements. The Company has the right to change, modify, suspend, interrupt or cancel in whole or in part any job functions outlined in a job description at any time and without advance notice to the colleague.

All items listed above are illustrative and not comprehensive.  They are not contractual in nature and are subject to change at the discretion of Detroit Tigers.

Detroit Tigers is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual’s race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.                

                  
The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.

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