Manager, Brand Integrated Intelligence

Sorry, this job was removed at 03:31 p.m. (CST) on Tuesday, Nov 19, 2024
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Hiring Remotely in District of Columbia
Remote
116K-182K Annually
Internship
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
The Role

Description
This role is based remotely but if you live within a 50-mile radius of Warren, MI , you are expected to report to that location three times a week, at minimum.
This job may be eligible for relocation benefits.
The Marketing Intelligence & Strategy Manager possesses extensive knowledge of marketing analytics, measurement, and strategic insight. They work cross-functionally and collaboratively with Brand teams and CMOs, Market Research, MAS Measurement and Analytics, Media, CRM, Site and Leads teams to provide holistic performance measurement, insight generation and recommendation development for campaigns, brand positioning, equity and creative performance.
There are 2 Openings: OnStar/MYC/Loyalty and Divisional Brand.
They will serve as the lead point of contact for one of our key divisional brands (e.g. Buick/GMC, Chevrolet) or our Onstar and Loyalty marketing teams . Their work focuses on campaign measurement, performance reporting, brand strategy development that rests on data storytelling, insight & recommendation creation. They will lead both GM and contractor teams (multi-layer) that will drive towards MSI's vision of being a consumer centric source of competitive advantage in holistic marketing performance measurement.
Key roles and responsibilities include:

  • Provide marketing performance insights for vehicle lines of business (LoB's) or Onstar with the goal of improving consumer experiences and increasing sales opportunities.
  • Develop media and brand strategies with LoB Brand leadership by leveraging multidimensional marketing insights to shape and drive the strategy and its story.
  • Distill multiple marketing data sets and reports into actionable insights and recommendations, expert storyteller with strong commercial acumen
  • Lead reporting updates to CMO/Owner Growth, provide US & Global POV in CEO update materials as needed
  • Link to common brand measurement approaches, envisioning and maximizing dashboards and reporting
  • Ensure brand teams follow briefing and measurement guidelines
  • Work across measurement teams (MAS, GMR, Media, Other) to develop holistic performance measurement
  • Educate business partners on GM's HVB, Demand Spaces, Creative and Growth frameworks (e.g. EV Maturity Model), while also providing oversight across media, site journey and other performance measurements, ensuring alignment of Key Performance Indicators, advising how campaign measurement can deliver better decisions.
  • Proactively work with marketing leads and key stakeholders to identify opportunities to improve conversion of key funnel activities, media creative, digital engagement and brand commercial/media strategy.
  • Lead annual learning agenda development across channels (i.e. CRM, media, and site), taking those goals to measurement and research teams
  • Partner with research and creative agencies and other brands to support capabilities and initiatives
  • Consult on brand tagging, working with Martech on implementation and troubleshooting to ensure marketing efforts are measured accurately and appropriately
  • Develop and grow our MSI Leads and analyst capabilities


Additional Description
Qualifications / Demonstrated Experience:

  • Bachelor Degree
  • 8+ years' experience with automotive analytics or marketing analytics
  • Proven leadership skills, either directly, through mentoring/coaching others, or leading cross functional teams beyond direct leadership line
  • Experience in strategy and commercial business reporting
  • Deep understanding of marketing performance measures, strategic insights and optimization
  • Strong understanding of marketing disciplines (online/offline, creative, measurement, etc..)
  • Experience in digital lines of business marketing measurement (e.g. ECom, subscriptions, digital experiences)
  • Demonstrated thought-leadership in developing data-driven strategic and tactical recommendations
  • Strong presentation and problem-solving skills
  • A consumer-centric, results-driven mindset - with a portfolio of achievements to back it up
  • Demonstrated ability to work proactively and independently while also guiding strategy and collaborating with stakeholders to share ideas and solve problems
  • Highly organized and process-oriented
  • Easily able to manage and prioritize multiple high priority projects
  • Comfortable establishing and enforcing new standards and processes to ensure alignment
  • Marketing/sales/research background/experience is an added advantage for the incumbent


Compensation:

  • The expected base compensation for this role is: ($116,100 - $181,600). Actual base compensation within the identified range will vary based on factors relevant to the position.
  • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
  • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.


GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
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About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
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Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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HQ: Detroit, MI
165,000 Employees
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Year Founded: 1908

What We Do

At General Motors, our vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion. We wholeheartedly embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all.

Our industry and company are undergoing a once-in-a-lifetime technological transformation, which is reshaping our approach to technology and innovation. We are expanding our horizons through new technology platforms and driving innovations that deliver exceptional value to our customers.

Why Work With Us

At General Motors, our purpose is to pioneer the innovations that move and connect people to what matters. We’re driving the world forward, together. We’re building vehicle software alongside its hardware, hands-free driving that will lead to autonomy, and EVs that charge your home for an all-electric future.

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